This is Season Four, Episode Five. This one's all about the dolla billz, baby! Whether you've raised your prices in the last year or the last month, it could be time to raise them again if they didn't go high enough in the first place. Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it's time to raise your rates?
Your wish is my command! Here are 11 external indicators that can help you determine if a price increase is right for your creative business. Need help communicating that price increase? Consider joining us for the Creative Freedom Guide To Overcoming Underearning, and build your confidence in changing your pricing!
Download Season 4 Episode 5 | iTunes | Anchor | Stitcher
If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.
02:21 - Why working for free is problematic, and why you might be inadvertently "programming" people to ask you to work for free.
06:31 - How a client in an economically depressed community managed to raise his rates.
11:00 - When someone is playing "Moneyball" with you, it is time to raise your rates!
16:30 - The "tuna can" tactic that helps you raise rates without changing your current pricing.
19:07 - How to look at barter/trade differently.
22:00 - The power of a $25k offer.
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Mentioned in this episode:
Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0
This week I had an AMAZING photo shoot that's been several months in the making. I knew when I landed in Nashville, starting over would take up a good portion of my first year here. I also knew that I had projects that still needed to move forward: I've been sitting on Creative Freedom for a while now, and The Damn Whippersnappers have promised to visit this summer for a recording session. So with a new book and new music in the works, of COURSE I needed to get the website redone.
Only, I didn't know anyone in this town, so I had no idea how long I'd have to wait, how much it would cost, or anything. Luckily, my best friend, Google helped me out. I met Emily, a wardrobe stylist from Effortlesstyle here in Nashville. She came over, looked at my closet and said "let's just start from scratch, okay?"
hee. hee.
While I know how to clean up, I've never been at the bleeding edge of style, and I told her that. My closet is full of black, black, and more black - with a splash of solid color here and there. So I gave her a budget and she went to work. A week or so later, we met for the fitting. There was really only one piece I couldn't bring myself to like. Everything else was wonderful - and a lot of it I wouldn't have picked for myself. Like this floral top. When I first looked at it, all the voices in my head took a swing at me:
"Oh, you're too big to wear white!"
"That floral print is just going to draw all kinds of attention that you don't want."
I swallowed hard when she showed it too me. I knew Emily could sense my reluctance. "Just try it on." she politely insisted.
I did. We found a keeper.
I had just raised my threshold of belief around what was possible for my wardrobe. Emily's a professional that's been doing this for years. Despite that, it was hard to trust her at first because I didn't know her. I didn't believe she could style a plus-sized momma like me.
Luckily, she made it easy to like her, and her ensemble choices were on point, so trust came quickly.
Which was good, because the hair and makeup artist I had originally asked to do the shoot booked herself another appointment and was unable to make our shoot date. It wasn't her fault. I was trying to coordinate all the details myself, and things didn't come together. Frantic, I asked Emily if she had any suggestions.
Panic turned to relief, but I had no idea how much I'd be paying for TWO people instead of one.
I swallowed hard again, and just trusted the process.
I arrive at Emily's house on the day of the shoot for hair and makeup. Mind you, two total strangers are about to have their way with my head. The ONLY thing keeping me from not showing up is the commitment I made to my photographer, Ashley.
That, and I trusted Emily. She hadn't steered me wrong yet, so I figured she wasn't going to start now.
I knock on the door, walk in, and I'm greeted by two of the sunniest, most enthusiastic women I've ever met. Both hard-working artists, both incredibly talented. Both eager to make magic happen.
Why did I ever doubt Emily?
Within minutes they are both working on me: Angela at the front, Genia at the back. We're chatting, really connecting, and they're making it easy for me to trust them. But...
I don't even know how much time has gone by, I can't see a mirror, and I'm still too nervous to eat any of the snacks Emily's put out for us. I did manage to down a glass of water, because I kept telling myself "it's gonna be hot outside, you don't want to die of heat stroke!"
Still, I think I managed to keep my self-doubt to myself as we talked about building a business doing what you love, something I'm pretty passionate about. My fear was, hopefully, masked by my enthusiasm for profitable creative businesses.
When they finished, I snapped a quick photo of my glam team and off we went to meet Ashley at Cumberland Park. When I got in my car, I had all I could do to keep from crying. I looked GOOD! Like, I almost didn't recognize myself. I had a vision of what I wanted for the shoot, and even hired Duane "The Hair Fairy" Edlao to cut my hair before I met these ladies to make sure that it would do what we wanted it to do. But to see it actually come to life?
Whoa.
We headed off toward Nissan Stadium to meet Ashley for the shoot. This is the first time we've met in person, and she looks happy, so I'm feeling more relaxed at this point. She's got some ideas about how to get in all the wardrobe changes and make the most of our time together.
The first few pictures felt awkward to me - because my inner critic was having her way.
There was a couple sitting at a picnic table across the way. They both stopped and looked up as my entourage pulled up with all our gear. I joked about being famous, but inside I was a self-conscious mess.
Despite these women all being super talented professionals, my inner critic was having her way with me. I told Ashley to "just shoot everything" because I knew that candid moments would probably end up making the most "natural" shots, plus we'd get some behind-the-scenes shots, too, which would be great for me to share with my clients in A-club. In truth, I was just hoping that, if she shot everything, there might be something that I could use.
Good thing Emily was listening, because she took some great candids, too. Like the shot of Angela, above, touching up my face, or this one, which is quickly becoming one of my favorites.
When I saw the first photo, I knew I was in good hands and I could relax. That's when we had REAL fun!
We joked, got silly, and just enjoyed being together - creatives whose only agenda was to create. Make magic happen. That was all we had to do, and when we could really let loose and trust each other, poof! The magic was there naturally.
The rest of the hour-long shoot went by fast, and it really felt like we were a team - working together to tell a compelling visual story. I look forward to seeing the proofs that Ashley took. Here's a sneak peek from the back of Ashley's camera...
This photo shoot was a massive investment in the future of my company, and it would be easy to just stop there...
...But that would be the least important part of the story.
As the pictures started appearing, people on Facebook started asking me what the shoot was for. It was easy to say "new book, new album, new website," but that wasn't entirely true. It was also a "new me" of sorts.
In the past, I would have tried to DIY as much as possible and keep everything on the cheap - not to be efficient or save money (though those are the excuses I would have used), but because of my own self-worth.
I put at least ten times the money into this shoot than any other shoot I've ever done. I'm not saying that to brag. I still feel strange about it, to be honest. I tell you this because there was a time in my life where I didn't believe I was WORTHY of investing "that kind of money" in me or my dreams.
Some days, I still struggle with my worthiness.
My early photo shoots were courtesy of my kid, or good friends who were skilled with a camera. I actually hired a photographer and hair/makeup artist for my last shoot because I wanted to get some specific shots for the album. I was leery then about spending "that kind of money" on a project that had no guarantee of completion, let alone success. But I was so happy with the results that I used those pictures all over the interwebs for a couple of years.
This time, I had a team of three incredible women who had my back the entire time (four, counting my photographer!). They probably had no idea of the "who do you think you are?" trash talk my inner critic was laying on me. At least, I hope they didn't. I am thrilled that they made it SO easy for me to just be ME in front of the camera.
The next day, I was talking with one of my coaches about my book, online course, and live event all built around the foundation of Creative Freedom. One of the last things she said to me was about the pricing for my upcoming event. I've been in a holding pattern for WEEEEEEKS because I haven't been able to decide how to price it or how and when to offer the online version. I told her I feel confident that I could easily charge twice the price because I believe it'll bring a solid 5-10x return on investment, but I was keeping the intro rate low because I wanted to fill the program (totally an ego thing, by the way).
When she looked at my pricing and asked about my motivations, she reminded me that sometimes, when we offer discounts and low-ball our pricing, it doesn't actually empower our clients, because we're modeling a behavior that comes from a place of scarcity instead of abundance. She then asked me "what if, by lowering your prices, you're denying your clients from having the same experience you just had at your photo shoot?"
Eyes Opened.
If you've got a healthy relationship with money, this probably doesn't apply to you, but if you struggle with naming a price that feels right to you because your inner critic is asking "who will pay that?" - this could be helpful.
The answer to the "who will pay that?" question isn't found in the circle of people you've been begging to buy from you. The answer is found in the faces of the people who light up when you enter the room and say "where have you been all my life!?!?"
Sadly, most of us build our careers around the former and not the latter.
This is one of the reasons I encourage my clients to develop a $25,000 offer... not because anyone will ever buy it (though it does happen), but because it gets you thinking differently, so that when you offer something for $2k or $5k, you'll feel more confident around the real value you bring to your work.
What could happen (for you and your potential clients) if you just created and asked for the price you want without all the baggage attached?
Because it doesn't matter what price you pick, there will always be someone that can't or won't pay it. But there are also probably a few people who will.
Owning your dreams, without selling your soul. Finding yourself and building a life and business that works for who you really are and what really matters to you. Making good money doing what you LOVE (and all the ladies from my shoot love what they do). THAT is what Creative Freedom is about, and I can't wait to share more of this new evolution with you.
Oh, and tickets for the virtual workshop and online event will be on sale soon. If you're not already on my list, get there to be one of the first to know about it!
No sooner had I finished my lunch when the phone rang. It was my oldest.
"Hey, are you okay?"
"Not really, Mom. Aunt Dian died."
Less than an hour later, I was on the road to Michigan. 9 hours later, I'm crashing at my ex-husband's house for the night. That meant I wasn't able to have any studio recording time this week to film new episodes of Creative Freedom for you.
And that turned out to be an important business lesson I didn't want you to miss.
People are born. People die. Stuff happens in "the in between years." You leave a thumbprint on the lives of many people in those years.
As a creative entrepreneur, our work is often an extension of who we are. It's not like you can put it on the shelf at 5pm and call it a day. It follows you everywhere, like a toddler who just wants more Mommy time. It wakes you from sleep. It keeps you up at night.
So it can be hard to really step back and NOT work on your business in some form or another.
In theory, I suppose you could say that we never REALLY step away, since inspiration is everywhere. But taking an intentional break is important to restore your spirit. ESPECIALLY if someone close to you has died.
This week's Special Edition episode is me, after a good bout of ugly crying, explaining why I'm taking a short hiatus.
Taking a hiatus is a great way to get a fresh perspective. I was already planning changes and updates to the Incubator, A-Club, and my coaching program, but hadn't had the bandwidth to really consider how I wanted to handle it. This time away frees up my brain to work on all the "back burner" stuff that's been marinating. And the best part is that my brain handles that without my intervention. I can be focused on my family, my own self-care, and just being present to the grief and mourning that I need to process.
Even when you're not grieving, a hiatus can be helpful to clear your head and give you a fresh perspective on your life. Unlike a day off, a vacation or a retreat, this is an intentional abstention from work-related activities for an extended period of time - usually longer than 2 weeks. Television shows have an "off season" when they are on hiatus. It gives the writers a chance to prepare new content and the actors a chance to get away and focus on other projects. That's what this is, only much shorter.
You won't see me on social media much. There won't be any new blog posts, and the newsletter probably won't go out - any training you've signed u for will still go out as scheduled, and you can still take the free quiz and get your results right away. And I'm still here, I'm just taking a big step back for a couple of weeks while my heart heals.
But I'll be back, so if you've got a question you'd like to see me answer, contact me and let's add it to the list. In the meantime, hug your loved ones. In the end, they're everything.
You may have heard the story about Walter Matthau. An aspiring actor approached him at some function and said that he was looking for that one big break. Matthau, in his caring, yet cynical style, says , "Kid, it's not the one big break, it's the fifty."
Overnight success rarely is, and most creatives that have been toiling for years can attest to that. But there comes a time for most when the heat is on - from well-meaning family and friends - to think hard about doing something else. I'm sure you've probably heard one of these famous quotes before:
Mom spoke those well-meaning, heart-crushing words when I told her I wanted to be a professional musician. I think the words I actually used were "rock star", which may have prompted her advice. After all, being a rock star in the 90's wasn't as easy as it is today. You actually had to have talent and compete for a record deal with a major label in order to see real financial success.
Back then, during the "golden age" of music, who could have anticipated the collapse of the industry, the shift from physical to digital media, and the rise of the "Internet Star"? Heck, I recorded my first album just over 10 years ago, when social media was still a glimmer on the horizon.
Today, all you need is the Internet, a webcam, and a dream, and stardom is yours, right?
Not exactly.
See it's not about the big break, it's about the fifty. I might even go so far as to say it's not even about the fifty, but the hundreds, if not thousands of little breaks that happen almost every day.
Showing up every day to script and film your show, create your art, teach your audience, reach YOUR right people. Even if there are only five people in the room... even if no one shows up for your workshop.
When I decided to start teaching online classes, I didn't have a large list. Like everyone else, I started at zero. I remember when I got my first seven subscribers and I didn't know ANY of them! I felt like a rock star in that moment, for sure. Here were seven strangers who had signed up for my newsletter and wanted to learn what I was teaching.
I felt like I arrived. Over time, my list grew, and then came the day I posted my first event announcement and sign up form for a teleclass I was teaching. Three people signed up, and I was thrilled! I didn't have a big list - probably less than a hundred, but here I was leading my first workshop for three lucky people!
No one showed up on the line.
At this point, I had a few choices. I could cancel, reschedule the call for a better day and time, or just record the thing and share the recording.
I figured it was good practice, so why not just go ahead and record the thing? If anyone showed up late, they'd be able to ask questions to get caught up.
No one showed, but I recorded that class. And it was a good thing, too, because once I shared the audio, people listened, commented and shared. That led to more classes and a growing audience for my business.
Six years later, I got a call from someone who found that old recording online and hired me to speak at her event.
You just never know which one break will lead to the next. I guess you could say every break is a big break in waiting.
Creativity is about sharing your truth with the world. It's not about the medium, it's not even about the message. It's about being willing to be vulnerable enough to share yourself and let the world inside your brain for a minute or three... no matter how long it takes.
Steven Pressfield authored The Legend of Bagger Vance over the course of a few months. It was sold to a publisher three weeks later and optioned for a movie about a month after that.
He was 51.
He wrote his first novel when he was 24. That in-between time was all about the little breaks, as Pressfield writes:
"It wasn't all wilderness. Within those twenty-seven years, I earned a living for at least a dozen as a professional writer. I worked in advertising. I had a career as a screenwriter. And I spent six years writing unpublishable novels (which counts as work, too)."
Which brings me to that other iconic phrase:
It's often something we hear when someone isn't up to the task of their dream. A guy who wants to be a singer, but can't carry a tune in a bucket. A gal who dreams of being a dancer, but has two left feet. A kid with rotten comedic timing, who desires more than anything to have a spot on Saturday Night Live.
"Don't quit your day job" has been equated with failure.
I say it's time to reclaim the phrase. There's nothing wrong with a “day job” - if you're clear on your priorities and pursuits. Having a financial cushion will help you live more confidently and BE more confidently. It's easier to be your creative self when you're not afraid of how you'll get by if your Great Work isn't paying the bills.
They day job can a double-edged sword, to be sure. When I was jobless, I had plenty of time to create, but I also put an inordinate amount of pressure on myself to make my Great Work pay because I had kids, bills, and lifecrap that needed financial support or it would all fall apart.
With so much riding on everything you produce, you can imagine how much perfectionism and comparisonits can set in – two traits common in us Fusion-type creatives. I looked to “formulas”, “blueprints” and any other “surefire” approach that would help me generate an income. Trying to scrape by without the financial means that a day job could provide held me back for many years. I didn't say, do, or act on what I knew to be true, but followed the herd instead. My results were mediocre, at best.
When I let go of that fear, and gave myself permission to earn my living in the way that worked for me (and took the pressure of my Great Work) things shifted. I let go of the “shame” and “stigma” that most creatives ascribe to having a day job. As a result, I was able to be more creative AND make more money doing what I loved.
Funny how that happens.
Elizabeth Glibert, in her book “Big Magic,” confessed that she held down a job until well after “Eat Pray Love” made oodles of cash (she had written several earlier books). She never wanted to pressure her art into being the source of her survival.
Letting go of fear doesn't mean being “fearless”. Far from it. Letting go of fear means being willing to experience fear and not let it stop you.
I don't mean the "feel the fear and do it anyway" tripe that people like to profess. THAT is easy to say and hard to do. What I mean is being willing to own your fear and find ways to navigate it - support groups, or taking even smaller steps than you think you "should" be taking.
Like Confucius said "It doesn't matter how slowly you go, as long as you do not stop."
That's what I mean. It's not about jumping head first into the thing that scares the pants off you. It's not about speed to market. It's about doing what you can, as you are able, and just not quitting until you're done.
Instead of giving up entirely, and resigning our creative selves to life under the thumb of "The Man," let's take a page from the likes of Pressfield and Gilbert - who both held down other jobs while they relentlessly pursued their creative work.
Recognize your "day job" as your biggest sponsor, your Sugar Daddy, your benefactor - the one who keeps you clothed and fed so you can hone your craft.
And keep showing up for your Great Work, too. It might take you a dozen years, or three decades, or more. But does it really matter if you're doing what you love?
Someone asked me if there ever comes a time to quit. I'll save my full answer for another day, but here's the spoiler:
Don't quit your day job, and don't quit your dream. That next little break could be your big one.
(NOTE: I'm just about finished with the Creative Freedom entrepreneur type quiz. If you're not already on my mailing list, subscribe [in that handy box above] and be the first to get access!)
This summer, I've been channeling my inner crafty woman. I'm a pretty good singer and speaker, but I never really thought of myself as creative - as in making things - until I married a guy who decorates our Christmas tree with origami cranes.
I fiddled around with drawing as a kid - but my cousin was a much better artist. In fact, I could pretty much guarantee that someone I knew was better at any crafty thing than I was.
Turns out, that's part of my Creative Freedom type. I'm a Fusion, which means that I can always find someone more creative, more strategic, and more "better" than me if I look hard enough - but that's because my life is filled with a mix of awesome Chaotic and Linear Creatives, who will always be further along on the spectrum than I am. Fusions, on the other hand, sit right in the middle of the spectrum, which means we can do lots of things other people can't. It's why our analytical friends call us "the creative one" and our creative friends call us "the smart one."
This is just part of what I've been exploring in preparation for the launch of my new book "Creative Freedom." Once I learned I was a Fusion type, it gave me permission to embrace ALL the ways I'm crafty and creative. Finally, a place where I don't have to choose, I can just enjoy being me!
And I made an origami daffodil to prove it! It's my first attempt, and I used a plain sheet of paper instead of origami paper, so it's a little wonky, and I'm proud of it!
There's another reason I'm sharing this daffodil with you, and it has to do with a story that goes back about 20 years. You may have heard of it. It's called "The Daffodil Principle" by the late Jaroldeen Edwards.
But before I get there, let me tell you why I'm sharing this story.
I got an email from a reader who has been struggling with building her Noble Empire because of some stuff she's been dealing with in life: health, money, family... you know.. life stuff. She's a little frustrated and overwhelmed about wanting to be further along on her dream, but also stuck in the reality of where she's at.
Which brings me to the Daffodil story.
Jaroldeen's story is actually about a real garden in Running Springs, CA, designed and planted by Gene Bauer - a lifetime effort spanning more than 50 years. Every fall, at her vacation cabin, Gene would plan and plant each bulb by hand. When she started, she didn't even know which end was up.
Can you relate?
As creative entrepreneurs, sometimes we don't know what direction we're going - let alone if it's the right one or not. But Gene's an example of just showing up, year in and year out, and letting the creation unfold into a life's work. Most people don't know Gene was actually a teacher, and planting daffodils was just an interest, that became a hobby, that became a passion.
This week's video tells the rest of the story - the part that happened after Jaroldeen wrote her story - and I think it's probably even more powerful than the original, because of how the Bauers had to overcome adversity when fires besieged the property. Oh, and if you watch really closely, you'll get a quick glimpse of New Kids on The Block and a young Marky Mark Wahlberg before he got all grown up.
The more I researched the story, the more fascinated I became. That's part of why I learned to make an origami daffodil - since they're out of season right now (you can also make a stem if you'd like). Gene and Dale even compiled a history of the Running Springs property to give people some background on how the 5 acre plot of land came to be in their hands, and ultimately covered with so many varieties of daffodils.
THAT, to me, is what it means to build a Noble Empire.
What small step are you making? Share your thoughts and ideas in the comments and be part of the Rising Tide. Have a question you'd like to see featured? Hit me up! I love requests!
It's here! After months of being sick, fighting resistance, and in general just not getting it done, I'm proud to announce my new web series for creative entrepreneurs! It's called "Creative Freedom" and we talk about anything and everything related to building a creative business that lets you have more profit in your pocket and more time to enjoy the money you're making.
One of the business support systems I've come to value above most anything else is my mastermind group. These wonderful people come together to celebrate and support one another in their life and business pursuits. One of the things that
*SMOOCH*
That's my official goodbye kiss to the first quarter of the year.
How'd it go for you? If you've been through my Dreamblazing program, you've probably already reviewed your milestones and re-assessed your targets for this quarter. Good on ya!
Did some of your goals fall off the radar, or get completely kicked to the curb (mine did!)? Are you on track (or ahead of schedule) for others?
In a recent post, I shared that by the end of January, nearly 35% of Americans have kissed their resolutions goodbye. This far into the year, some entrepreneurs have thrown their plans out the window entirely. Where do you stand?
One of the biggest pieces of advice I consistently offer to my clients is to focus your goals and objectives around YOU: things you can control, measure, or impact. It's challenging to set and attain goals that rely on someone else. But if you're driving toward DUMB goals, chances are good you'll have less flying out the window over the course of your year.
In the spirit of transparency, I thought it might be helpful to share with you my Q1 milestones and report on my results. I use the approach I developed in my own Dreamblazing program and define my milestones based on my 5 Key Areas of Success (Faith, Family, Fitness, Fortune, and Freedom).
Shall we?
FaithThis year, my faith goal revolves around my self-worth and how I see myself in the world. To that end, I've built a strategic plan to reach out to and connect with people I admire. One such connection has led to my nomination for the 2015 Rulebreaker awards! I also have been working to strengthen connections with friends and colleagues in my existing circle. My mastermind groups, my accountability partner, and my closest friends have all been instrumental in helping me navigate Q1 with grace, peace, and ease.
I'd say I'm on track and doing better than anticipated in this arena.
FamilyMy definition of family is probably more loose than some, since my blood relations aren't as plentiful as they once were. Because of that, I've been creating my own family, as it were, by making new peer connections. This is kind of a double-dip from my "Faith" goal, but it's also more about new people, versus cultivating the relationships I already have.
The first quarter of 2015 saw some big and unplanned changes in our home. My oldest, now 18, has passed his road test and is now driving (God help us all). He's had his own ups and downs over the past few months, but seems to be stabilizing with some part-time work and finishing up his schooling. This is a huge relief for me, as I am beyond ready to turn over the role of "Worried Mom" to some other deserving woman with teenagers.
The end of March also marked my youngest's 9th birthday - which means we've got all the birthdays on lock for the year. *wipes brow* Whew! But he's been having an up and down semester at school. So we've been navigating some emotional issues for him on that front.
FitnessWhen family stress increases, my emotional eating trigger kicks in, and it takes even more focus and commitment to stay on track. Needless to say, my already ambitious goal of dropping 16 pounds got revised when I was sick for the entire month of February. That's NEVER happened to me before, and dealing with "feeling behind" in my projects only fueled the emotional eating fire. While I didn't hit my revised 8 pound goal, I DID manage to hone in on a couple of trouble foods (gluten, dairy, and soy). Once I got clear, and started steering myself away from them (harder than you might think) I found myself edging closer to that goal. So for this quarter, I'm sticking with my goal of another 8 pounds off by July.
My mental fitness goal for the year is to attend one learning conference. That did not apply to this quarter, since the conference I want to attend isn't until later in the year. Not one to stagnate, however, this quarter saw me doing the research for a new book I'm working on, and participating in a few community groups on Facebook. I've been learning a lot and looking forward to sharing even more during my free monthly webinars.
FortuneI'm known for setting rather lofty income goals (though, I'm very prudent with my income projections). Due in part to a month-long illness, but also because of a shift in priorities, my Q1 income fell WAY short of my milestone goal. With the shift in priorities, I was not caught by surprise. In fact, the only reason I didn't revise my milestone was because I wanted to see how close I could get anyway.
Not. Even. Close.
The good news is that every transaction was profitable. Using the Profit First approach, I was able to keep everything on the positive side of the ledger - actually with better results than I did this same time last year. My quarterly profit distribution was also higher than the last quarter of 2014, which was a nice surprise, since it felt like I did less business in this quarter. I made a point to find ease in my business this quarter, which is partly why it felt like I was working less. I also got the delayed payments from Amazon for my book re-launch last November/December, which contributed to the increase in income without added effort. Yay leverage!
What else? I launched an entirely new business development for creative entrepreneurs, and started the process of re-designing my direct sales training program for a late spring launch. I also re-vamped my coaching offerings to make them more accessible and meaningful. With two other projects and a book in the works, I'm fairly confident that this quarter's shortfall will be recovered in the coming months.
FreedomMy favorite thing about this Key Area of Success is that it means so many different things to different people. For some, it's the ability to come and go as you please, or the financial freedom to travel, send your kid to college, or whatever. For me, Freedom is about being able to show up fully as myself (warts, sparkles, and all) and being proud of how I'm showing up in the world - as both a business coach and a musician. I'm proud to say I've been booked for numerous (PAID) private events this year, and my client list is growing. WOO HOO!
I started 2015 with a goal of finishing my album. The 300 songs project began as a means of honing my skills and getting back on track. Now that we're about 100 songs in, I'm ready to compile a dozen or so of the best tracks and share it with the world in a more finalized and formal package. The hard part right now is just picking the tracks (I'm open to suggestions). Des has already done some incredible work on the keyboard parts, so now it's just about me measuring up vocally and creating a package people feel good about investing in. I'm on track here - maybe even ahead of schedule, which is a wonderful thing to be able to say about a project I've been working on for so long.
Because this goal is nearing completion, I've shifted my focus to planning a possible relocation. Me and the fam are taking a recon trip to Nashville to scout the area, connect with some colleagues, and see what's what. If it looks good, my goal is to be moved by July. If not, we'll stay put until we have more clarity. This is the shift in focus I mentioned earlier - and it's drawn a bit of my personal resources (time, energy, focus) this quarter. With the recon trip upon us, I'll have less resources committed to this project during this quarter, and more in Q3 if we decide to make the move.
It's not always rainbows, sunshine, and Uni-Kitties around here.
There's work - lots of it. Not everything goes according to plan, but that's not what plans are for. I think it was Eisenhower who said "in preparing for battle I have always found that plans are useless, but planning is indispensable." While I don't necessarily think of business as a battle, I couldn't agree more about the need for planning - even if things don't go according to plan.
There's also fun -a good bit of it. We took a trip to Illinois last month and had a blast at the Lego Discovery Center (that's my 9 year old hangin' with Lego Einstein). We've also traveled a bit around the state, and enjoyed many evenings out with friends and family. In addition to our upcoming recon trip to Nashville, we've got a bunch of other activities in the works for the year.
I don't share this report to brag, but rather to show you exactly how I've built my business (and my annual plan) around what matters most to me. By using the 5 Key Areas of Success and my Dreamblazing program I get CRYSTAL clear on what really matters to me and then do my daily prioritizing with The PEACE System to make a strategic plan and move closer to those goals.
Moving closer to what really matters to you... novel concept, eh? (tweet this)
This is just one way of building a business around what really matters to you. It's the way that works for me. I've used it for more than five years now, and it's the first thing I've ever managed to stick with! Many of my clients have found use in it as well - but I admit it's not right for everyone. Most planners are too rigid for me. I needed more flexibility to work with my creative moods and the typical unexpected happenings that come along with having kids. I needed to develop a framework - like a jungle gym - that I could "swing from" and use in a way that worked for me and what was going on in my life and work on any given day.
How do you plan and prioritize your year? What do you do when your plan goes off the rails? How do you course correct? What are the tools you absolutely love? Share your ideas in the comments!
I'm not one for social commentary or deep philosophical discussions, so consider this the "light version" of any meaningful conversation about the nexus of technology and society. This isn't a commentary about technology, though. It's more about what's unwittingly happened to people as we've become more "connected" to the world.
The Industrial Age gave us cookie-cutter, assembly line techniques for being efficient and crafting a uniformly effective offering.
That's awesome in a survival-based world, where cranking out quality stuff in quantity is important.
But that's not the world we live in anymore. On the whole, we are wealthier and healthier than we've ever been as human beings. Yes. there are exceptions to the rule, but most of those folks aren't reading this anyway, so it doesn't apply to them.
This applies to you. You, the person that's been cramming yourself into the same cookie-cutter mold for decades (or railing against it), because that's all there was.
I've been pretty lucky to "grow up" in the digital age. I'm technically not a Millenial, but I'm on the cusp. I built one of the first e-commerce websites back when animated gifts were all the rage (the first time), and video wasn't even a glimmer in the Internet's eye.
In that time, there've been lots of "game changers" - which is almost silly to say. The advent of the Internet is like watching an infant grow into a toddler and then a teen - everything is new, thus everything is a "game changer". But the one commonality I've witnessed over the last 20 years is the growing ease with which people can access, use, and contribute to this technology - and how this new-found ease impacts their work.
10 years ago, the idea of watching your favorite TV show or a feature-length film on your stylish CaseFace phone was insane. Now, mobile and "third screen" viewing has eclipsed television, and will likely continue to do for the foreseeable future. The ability to take your media with you has relegated newsprint to the birdcage, and magazines I loved reading as a kid have gotten thinner and more ad-laden.
Less content, more commercials. A sure-fire end to most anything.
One look at Maslow's Hierarchy of Needs will show you that we've done a great job (on the whole) of getting those basic needs met. As I said before, we're wealthier and healthier than we've ever been in human history.
Here's another great example from Chip Conley, which condenses the pyramid into three layers (particularly the "employee" pyramid, which he's condensed to "money", "recognition", and "meaning").
Maslow's theory is that we work our way up the pyramid, once we've assured ourselves that our more basic needs are met. Once we've handled the basics like, food, shelter, clothing, saftey, and a paycheck, we can concern ourselves with "higher" issues like love, a sense of belonging, or recognition. Ultimately, once those things are handled, we can search for "self-actualization" or the meaning of life, if you will.
Here's the problem in a nutshell. We've been pushed up the pyramid, whether we like it or not. Computers have "connected" us, and made things incredibly easy, yet so many of us weren't ready for the shift.
Now, building a career can happen remotely. For my last job, I applied, interviewed, and was hired digitally. I worked from my Michigan home, and the company was thousands of miles away on the west coast. All my contact and interaction was digital: email, skype, webcam. No handshakes, no eye contact, just pixels.
Love and belonging (at least on some level) are just a facebook post away. When I'm feeling blue, I can post a simple "Hugs please" on Facebook, and my friends come out of the woodwork to encourage me. I never got that kind of instant gratification & encouragement before the Internet! So work, networking, and even relationships have gotten more efficient, thanks to technology.
We've got all this time on our hands, and yet we're stuck.
We're stuck because, now that the basics and middle-ground issues are being "handled," we have to look to ourselves and find meaning - something that takes time and can't be short-cut.
"Why am I here? What makes me valuable if a computer can do my old job in half the time? What real value do I bring to the world?"
We didn't have time to deal with these questions before. We had work to do, dammit, and that had to come first, so we could eat - so we could SURVIVE! But now, with all this time on our hands, we're having to face these questions - and some of us have a boatload of anxiety, depression, fear, or ambivalence toward it.
To make matters worse, we've been taught that thinking of ourselves is selfish and inconsiderate, and we are, therefore "BAD" for behaving that way.
No wonder our culture sometimes feels like it's on a downward spiral.
The truth is, you've been doing it since you were born. You "took" your first breath, and it's been downhill ever since. In reality, you can't NOT put yourself first. It's just that our culture has made it out to be some sort of a crime because there are those among us who would take it to the far extreme. Putting yourself ahead of everyone else - at all costs - is a kind of selfishness that often comes from a place of fear.
Self-care is not selfish - including in your work. (tweet this)
More and more employees are jumping ship to work for themselves. I'm meeting more entrepreneurs who left corporate America after only a few years of being disillusioned about their prospects with their employers. I'm also meeting entrepreneurs that are carving out a name for themselves by defining success on their own terms. They're creating businesses and offers that take into account how they like to work, who they like to work with, and what they want their life to be like so that they can experience success now - not in 35 years. They see that there's no pot at the end of the rainbow, that "someday" doesn't come with a big red ribbon, and they're deciding what they really want and going for it now.
To "older folks" entrenched in the ancient ways of the Industrial Age, it feels a bit like treason. It's definitely shaking up their snowglobes - the idea that they can give themselves permission to walk away from something they don't love and do something that brings them joy - and get paid to do it -still strikes fear into many of my older family members. They grew up in Depression-era America, where you got one job and stuck with it until you were old enough to retire, take the watch and the pension, and then go have a REAL life - if you lived that long. I know many employees of the assembly line factories who literally gave their lives to their work, dropping dead within a few days of retirement.
I've said before that now is the best time for you to create a business (and a life) that works for you. Of course, that means getting clear on who you really are and what's really important to you. It means doing the work at the top of the pyramid, and finding the meaning that matters...
... to YOU.
For some folks, this might seem foreign, or scary, but there are countless people in the world doing it. In fact, I'm launching a new series next year that spotlights these folks (more on that in a later post). They are becoming the norm. Gone are the days of three television networks and multi-national conglomerates that corner the market. Now is the time of what I call the "experience economy" - and creating a life for yourself that matters. It's reaching smaller, tighter markets and making a big impact. It's happening now.
On Monday, I'll be leading a free teleclass called "Success Your Way: How to have a profitable, sustainable business that works for you in 2015... and beyond." If you're at all interested in riding this wave of business with meaning, I invite you to join me. You'll learn more about this crazy "pyramid scheme" called business, as well as how to figure out which stage of growth your business is in and how to shape it to this new experience economy... which might sound more technical than it really is.
In short, we'll talk about how YOU can create a business that works for you, based on how you define success. And if you're not sure how to define success, we'll talk about that, too.
How are you dealing with the way technology has pushed you up the pyramid? What has been a blessing (or a curse) for you because of it? Share your comments below.
Over the past couple of weeks, I've been offering up tools, ideas, and resources that I usually find helpful this time of year to help me get a jump start on the new year. From The Success Finder, to my new Dream Owner's Creed, and the Profit First Instant Assessment, each has been a part of what I use to get more clarity and move more confidently toward my future.
This week has been a little heady for me. On Sunday, I posted a song from my last concert with a story about a music teacher who realized his musical dreams as part of one of the most influential progressive rock bands in America. But then he had a kid, started looking around at the world, and realized that things weren't always what they were cracked up to be. So he wrote a song of hope as he was birthing his son into the world.
I still get a little teary-eyed when I hear that song. A bunch of people emailed and tweeted to connect with me and share that song with their networks. I didn't expect that kind of response from such a simple hymn-like tune.
Then, on Monday, we launched the Dreamblazing program with very little fanfare (there's still time to join, if you'd like). I've been going through it right along with the participants, and in the process, I've gotten the gut feeling that a lot of people are feeling stuck right now.
And I wanted to do something about it.
From now through the end of the year, I'm inviting you to schedule a no-cost 30 minute session with me to help determine your next steps in having a business and life you love. This isn't therapy, counseling, or tax/legal planning - that's not my area of expertise. What I'm good at is seeing the big picture, and how all the parts and pieces fit together in a way that creates more meaning, gives you more freedom, and provides you with a clear path to a profitable, sustainable business.
I call that a Noble Empire and an Inspired Life.
Interested? Click here to schedule your time.
What to expect:
Once you're scheduled, I'll be sending you some simple instructions. Nothing heavy-duty. Just the basic background info. Then, when we're in session together (call or skype), we'll dig into where you feel stuck, and I'll help you see where to get unstuck. It might mean referring you to a book, program, or professional that I know that can help. Or it might just be a mindset shift we can make right on the call. Whatever I think will be most helpful to you (based on your current situation), is what I'll be sharing with you in our session.
There are lots of reasons, actually. Because of the projects I've been involved in this year, I've not had a lot of time to lead teleclasses or workshops. That means I haven't been connecting with you as much as I'd like - hearing what's going on for you.
Being out of touch with your clients means you're out of touch with what's important to them (click to tweet). That's the fastest route to going out of business! Talking with you individually really helps me know who's reading my posts, what's going on in your world, and how I can better serve your needs.
Also, this is the time of year when things can get pretty crazy and a cool head, or objective viewpoint can be a blessing. I have the space in my calendar and I'd love to be that third eye for you!
Lastly, each year around Thanksgiving, I try to do something to give back to my online community. Last year, we gave away over 1,000 copies of my book, and we're doing another book re-launch next week (watch for an email on Monday!)
This year, I wanted to do something a little more personal. I've got a phobia I'm working on overcoming, and this will really help me immerse myself in serving with love instead of focusing on fear.
While I can't guarantee everyone will get a spot on my calendar, I've opened up hundreds of time slots over the remainder of the year (limit one per person, yo!). If you've ever wondered what it's like to work with a coach, or what it's like to work with me, there's never been a better time to give it a try.
In blessings and peace,
-Lisa
P.S. Last time, I promised to share a video I filmed about dealing with toxic relationships. You can find that here.
"Dreams without goals are just dreams that ultimately fuel disappointment." - Denzel Washington
You know what SMART goals are, right? It's a helpful little acronym that breaks your goals into something that's:
So many people use SMART goals - and for a lot of people that works. But not me. Not for a lot of big dreamers I know. It's too hard to wrap a big dream into the SMART package.
Sometimes, it's a challenge to get clear on the specifics of a goal. Take, for example, my desire to win a Grammy. It's a real dream of mine. But right now, my music doesn't easily fall into a category. It's not really pop music. It's not blues or jazz per se - although if the category still exists in a few years, it could be construed as contemporary pop. And someone recently reminded me that I'm also a speaker, so it's possible that my Grammy might come in the spoken word category - or even the comedy category, since I can be a bit humorous from time to time.
So while I have the desire to win a Grammy, it's not easy to get more specific than that.
Sometimes, big dreams are difficult to measure. In the case of a Grammy, it's not so hard: when I have it, I have it. Until then, I don't. But in the case of wanting to leave a positive impact in the world (or a dent in the universe as Steve Jobs put it). Setting a goal to sell a hundred, a thousand, or even a million copies of my book is measurable and specific, but will that really change lives? I won't know until someone reaches out and tells me that my book made a difference to them.
Then there's that whole "is this really attainable?" thing. Who really knows what's attainable? Some of our greatest inventions came by accident and curiosity. Sir Richard Branson cracked an April Fool's joke about a product that would one day become reality. Now, millions of people own MP3 players of some sort. Nobody believed it was attainable. Now, it's commonplace.
I think of Columbus and the debate over whether the world was flat or round. Sometimes, you don't know if it's attainable until you try. Sometimes you fail, but the attainability of a goal, in my mind, shouldn't be a qualifier on whether or not you give it a try. There are lots of failed attempts that ultimately led to success. Light bulbs, anyone? The original inventor couldn't figure out how to get his filament to burn more than a few seconds. FAILURE!
But Edison and his crew stepped in and worked over and over and over until they found a way to make it work. Voila! Electric light - and ultimately electricity in every home gives me the ability to send this message to you anywhere in the world.
Which ties into the whole realistic thing. Who really thought it was realistic 100 years ago to have little video screens in every home? You can watch moving pictures from the comfort of your living room couch! Back in 1914, We were embroiled in survival struggles. Wars. That kind of thing. It wasn't until 1926 that the first broadcast of moving pictures even happened - and they were crappy compared to today's standards. Heck, we were still watching silent movies until 1927! It wasn't until 1939 that the first experimental broadcast network was set up in the US - and color TV didn't come on the scene until the 50's - but most homes didn't see it until the 60's.
So until about 50 years ago, it was pretty unrealistic to think that you'd be able to watch "talkies" in your living room... with a push of a button.. or downloaded off this thing called the Internet.
So much for "realistic" eh?
Who really knows how long it will take for a big dream to materialize? It took Christopher Plummer most of his life to win an Oscar. The Oscar is one of the highest honors an actor can receive. While I'm sure he wasn't acting for the sake of earning an Oscar (a sure-fire way to NOT win one, I'm told), the look on his face when he held that statuette and said "Where have you been all my life?" only illustrated further that a time-bound goal can be a little limiting. So what if it takes your whole life to achieve a goal? I guess, in that respect, it is time-bound. But would you turn it away, too little too late, if you didn't achieve it until after you died? Remember some of our greatest artists didn't know success in their lifetime, yet their legacy impacts the lives of countless people hundreds of years after their death.
Does "eternity" count as time-bound? 🙂
So when it comes to big dreams, SMART goals leave me cold. There are those that would say that you could still use SMART goals on the smaller sub-set of steps you need to take in order to achieve those big goals, and I agree. It also makes it a lot easier to lose sight of the goal itself and get lost in the minutiae of the every day steps that may or may not ultimately lead you to your goal.
Take the Grammy for example. There are some things I need to do: join the Academy, for example. Those are more tasks then goals, though. I need to have a project -an album, a song, a something that could be submitted for consideration by the Academy. But what? An album of songs? A single song? Design a package for a project (they give Grammys for design, too). Or maybe a video? Hmmm... see how easy it is to get lost in the minutiae?
Lately, I've been working on "DUMB" goals - even a few of my clients and colleagues admit that the DUMB approach is actually very helpful.
Here's how it works. DUMB goals are:
D - Doable
U - Understandable
M - Meaningful
B - Believable
Is this something that, with the existing resources and technologies available or known to you, can be done? Television was an extension of ideas that had been developed back in the 1800's. So it was most likely do-able, they just needed access to the resources. Radio waves were already transmitting across the country, so broadcast technology existed, they just needed to figure out how to tweak those waves to send images as well as sound.
Everything they needed was available, just not all in one place. It required some testing, experimenting and putting those pieces together - like a jigsaw puzzle, trying to make the pieces fit together.
So while it seemed unrealistic, it was, in fact, very doable.
"1000 songs in your pocket." Nothing could have been easier to understand when Steve Jobs uttered those words about a device that no one had believed was even possible. Funny enough, MP3 players existed before the Ipod. They were clunky, unsexy, and relegated to the realm of nerds and technophiles. MP3s had been around for quite a while, so it really wasn't a stretch to create a disc drive that would hold them and play them. The technology existed, so it was doable, but how to you explain what these little boxes do in a way that gets you move a million units?
1000 songs in your pocket is a very understandable goal.
There are a lot of folks that think I'm nuts, wanting to go for a Grammy. But it is meaningful to me. There's an aura of prestige around those little gramophone statuettes (Prestige is one of my triggers), it's also a symbol of recognition and acceptance from a field of my peers. Those things are meaningful to me. Maybe not to you, but because they are to me, I'm willing to do the work to achieve the goal.
If you set goals that aren't meaningful to you, why are you setting them at all? (Click to tweet)
To those that say I'm deluding myself into thinking I can win a Grammy, I say you don't have to believe it's possible. Only I do.
Owning dreams that are believable is one of the biggest mistakes I see people make. "I want to make a million dollars" someone will say to me, but when I take them through the threshold of belief exercise, they don't even believe it's possible for them to do so.
So many people believed the world was flat. They fought about it. But someone believed - and a few were willing enough to believe that they loaned some boats and supplies so this Columbus kid could go cavorting to the "edge of the world". Worst case scenario, they wouldn't get the boats back and there'd be one less weirdo on the planet.
Turns out that willingness is a big piece to allowing space for believability. If you're not sure you can believe in the possibility of your dream, are you at least willing to try to believe it? Are you willing to hold space that someone else might believe in it (and you)? Because I believe in you. If you're reading this right now, I'm cheering for you. I know you've got something special, and if you want it to happen, I want it for you.
So that's how I handle goal setting now. Forget SMART goals, I'm all about DUMB goals. Goals that are do-able, understandable, meaningful and believable to me. Forget what the rest of the world thinks! DUMB goals are a great idea.
There are those that would say it's a negative approach, but I've found it actually plays into a sort of "reverse psychology" - when people criticize your goals, call them dumb or whatever, you can say "Yep. They're DUMB alright. And I'm going to GO for it!"
My clients get it, and since it doesn't force them to reprogram their thoughts, it becomes a more effortless way to own your dreams.
So what say you? This is the first time I've really been transparent about my goal setting process. You may already be familiar with how I prioritize things (using The PEACE System), but this is the first time I've ever shared publicly my DUMB goal setting technique. I'd love to hear your thoughts and ideas about it.