Lisa Robbin Young

[Creative Freedom S6E7]

We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that.

Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting some visibility. This episode, we’re gonna teach you how to build out your strategy.

Listen in to the episode below to get started!

Listen To The Podcast

Download Season 6 Episode 7 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • The difference between Marketing Strategy and Content Strategy
  • Why consistency and frequency are NOT the same thing
  • Why your business goals play an important role in your content strategy
  • How our goals at Creative Freedom HQ drive our content marketing strategy
  • The importance of using the right mix of tactics in your content marketing strategy
  • The 3 kinds of content that help you sell
  • How people decide what to share with their audience
  • Progressive’s brilliant content marketing tactic

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6EB1]

The Creative Freedom Show is back!

This time, I'm re-starting Season 6 with something special. A "bonus" episode that breaks down how 2021 went.

Tune in as I go through a month-by-month breakdown of the highlights of what happened last year both personally and professionally, and end the episode with insight around what the changes we are making at Creative Freedom HQ that were inspired by 2021's rollercoaster.

Check out the show to get started.

Listen To The Podcast

Download Season 6 Episode B1 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • How 2021 went over at Creative Freedom HQ
  • A month by month highlight reel
  • Changes you will see going into 2022

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E6]

Nickelback. That band everyone loves to hate. Well, thanks to a lot of stock video footage, their rock anthem is now a parody of what it takes to get more visibility in your creative business.

Want to remind your customers of your creative business and develop a sustainable marketing strategy? Check out Episode 6 of the Creative Freedom Show today.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"How I'll Remind You" is a parody of "How You Remind You", originally recorded by Nickelback. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E5]

Ever feel like you're on the hamster wheel of hustle when it comes to your marketing? I can SO relate! So much so that I created this parody based on my favorite Mark Schultz tune, "Running Just To Catch Myself"

So, here's the social media/marketing edition of his super fun tune!

And if you're looking for support to develop your marketing strategy WITHOUT having to be on the hamsterwheel of hustle all the time, check out Episode 5 of the Creative Freedom Show today.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Running Just to Catch Myself" is a parody of "Running Just to Catch Myself", originally recorded by Mark Schultz. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E4]

This week's parody is an 80's throwback shout out to Swing Out Sister - one of the most inspiring songs of my youth. We tweaked it for a business audience, obviously, but it's still a toe-tapping good time.

If you're ready for your breakout year, be sure to check out Episode 4, where we talk about business planning and ways to make the rest of this year even better for you. 

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Your Breakout Year" is a parody of "Breakout", originally recorded by Swing Out Sister. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E3]

If your business is running you ragged and your clients are a PITA, this video is for you!

This is the full version of the musical parody for episode 3 of Creative Freedom Season 6.

Inside this episode, we're taking a closer look at how each creative entrepreneur type can take advantage of different business models. Sure, you can have any business model you want, but each creative type needs to focus on doing business in a way that's in alignment with their strengths.

Check out the episode to learn more.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Do What Comes Natural" is a parody of "Natural", originally recorded by Imagine Dragons. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E2]

Here's the full-length parody from Season 6 Episode 2 - How to find a profitable niche.

How can you use the Creative Freedom Business Model equation to help you find your niche - even if you don't have a lot of data to determine if your niche is profitable yet? Find out when you tune in to Season 6 Episode 2 of the Creative freedom Show!

The podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"There are worse things I could do than niching" is a parody of "There are worse things I could do", originally recorded by Stockard Channing for the movie Grease. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E1]

As part of Season 6 of Creative Freedom, we decided to take our parodies to a new level. Here's the full-length parody from Episode 1.

How do you build a business that lets you stay true to yourself - you know, without selling out? That's what Season 6 Episode 1 of the Creative freedom Show is all about!

T.A.D.A. is an acronym we developed to help you listen to what's really on your heart and bring yourself and your business into alignment (or back into alignment) with what's true for you. Check out the show episode to learn more.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Be True to Yourself" is a parody of "Be Good to Yourself", originally recorded by Journey. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E6]

This week we’re going to focus on brand visibility, but not until I tell you a story about Marvin the rooster. That’s right, a neighbor’s stray rooster is going to teach the importance of brand visibility for your company.

After the recent storms in Mississippi, Marvin has been seen strolling up and down our quiet neighborhood street, stopping traffic, blocking our driveway, and waking me up with his obnoxious crowing at 3am every day this week.

I always know where he is because he’s got an unmistakable sound. There’s another rooster somewhere else in the neighborhood who doesn’t crow nearly as often, and I can tell them apart.

Yes, Marvin has branded himself, and it feels like he is EVERYWHERE in my life right now. I can’t get away from him. Even when I chase him off, he’s right back a few hours later.

So... how do we grow brand awareness as a creative entrepreneur? It’s all about showing up consistently to your target audience and having a great logo that draws people in and creates an impact.

As I mentioned in my last episode, consistency and frequency are not always the same thing. No, you can’t just post one youtube video and call it a day - but you don’t have to post multiple times a day either. 

It really boils down to finding a rhythm you can commit to for a while, mapping out your visibility strategy - and yes, we’ve got a downloadable in the Rising Tide Learning Library to help you with that.

This episode walks you through finding a rhythm you can commit to for a while and mapping out your visibility strategy.

Check out the show to get started.

Listen To The Podcast

Download Season 6 Episode 6 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • How to grow brand awareness as a creative entrepreneur.
  • Developing a visibility strategy.
  • Why you should be networking and collaborating with colleagues that have similar audiences.

Mentioned in this episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"How I'll Remind You" is a parody of "How You Remind Me", originally recorded by Nickelback. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E5]

In this week’s dose of empowerment for creative entrepreneurs, I’m keeping my word. Last time, I told you we’d dig into how to build a sustainable marketing strategy for your business. It begins with knowing your stories, so before we go any further, be sure to download your copy of the mini workbook inside the Rising Tide learning library that accompanies this episode. Think of it like a study guide that’s going to help you make your content marketing plans go a whole lot faster from here on out.

Let’s also address the elephant in the room when it comes to creating content and then marketing said content: Burnout. Decision fatigue, and the sheer volume of tasks that have to be done to create and promote that content.

Too many folks have equated consistency with frequency - myself included. But they are NOT the same thing!

So how do you develop a profitable, sustainable marketing strategy that doesn’t lead to burn out? The good news is that it’s totally possible.

This episode shares 3 sustainable business practices that help to pull you out of the content hustle and step into the creative freedom you crave.

As a friendly reminder - this month I’m leading the Cashflow Creator workshop - a small group intensive where we take a long hard look at your business model. You know: You + why + who + what + how. All things that will help bring the tips from this episode to life for your business!

Check out the show to learn more.

Listen To The Podcast

Download Season 6 Episode 5 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • Your values and beliefs (and those of your business!).
  • What do you stand for? And in standing for this, what do you stand against?
  • What is the deeper message behind why you do what you do?
  • How to use your business story and business values to drive your content marketing and support your product offerings.

Mentioned in this episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"The Content Hamster Wheel" is a parody of "Running Just To Catch Myself", originally recorded by Mark Schultz. Parody lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/