Is your niche even profitable? How to find the right niche as a creative entrepreneur
[Creative Freedom S6E2]
We have gotten such great feedback on the new season of Creative Freedom! Thank you! If you haven't seen the first episode yet, what are you waiting for?
Close your eyes for a minute and think about Katy Perry - you know, the strong-willed, powerhouse vocalist behind Roar and Firework. See her in all her glory.
Okay, now that you've got that image in your head, try to imagine her singing her edgy songs about... Jesus.
Yeah. I know. That was weird, right?
Well, Katy Perry started her singing career as a Christian artist. SERIOUSLY! She signed a record deal and released her first album in 2001 as "Katy Hudson" - her real name, btw.
It flopped. It took 7 years of trial and error before her second album made it to the airwaves and made Katy the candy-coated pop star we know today.
Whether you love her or hate her, she's got an amazing brand that's immediately recognizable in a niche that's unlike anyone else in the industry.
Wanna know how you can do the same thing?
This week, the podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.
What you, Katy Perry, Shania Twain, and Betty Rizzo have in common
How to use the Creative Freedom Business Model equation to help you find your niche - even if you don't have a lot of data to determine if your niche is profitable yet.
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Sponsors & Credits
Special thanks to our Patrons for your continued support. "Worse Things" is a parody of "There are worse things I could do", originally recorded by Stockard Channing for the motion picture "Grease". Parody lyrics by Lisa Robbin Young. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
Last week, I was witness to some amazing creative entrepreneurs making big strides in their business at my annual Creative Freedom Live event (Super Early Bird tickets for next year go on sale in November. Make sure you're on my list to be the first to know!). One of the recurring themes was a conversation […]
This is Episode Two in a series of unscripted conversations I'm hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important "product" that your company has to offer is you. No matter where you go, there you are, on display for the world to see, and if you represent a business, that's part of the reputation of the company.