Is your niche even profitable? How to find the right niche as a creative entrepreneur
[Creative Freedom S6E2]
We have gotten such great feedback on the new season of Creative Freedom! Thank you! If you haven't seen the first episode yet, what are you waiting for?
Close your eyes for a minute and think about Katy Perry - you know, the strong-willed, powerhouse vocalist behind Roar and Firework. See her in all her glory.
Okay, now that you've got that image in your head, try to imagine her singing her edgy songs about... Jesus.
Yeah. I know. That was weird, right?
Well, Katy Perry started her singing career as a Christian artist. SERIOUSLY! She signed a record deal and released her first album in 2001 as "Katy Hudson" - her real name, btw.
It flopped. It took 7 years of trial and error before her second album made it to the airwaves and made Katy the candy-coated pop star we know today.
Whether you love her or hate her, she's got an amazing brand that's immediately recognizable in a niche that's unlike anyone else in the industry.
Wanna know how you can do the same thing?
This week, the podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.
What you, Katy Perry, Shania Twain, and Betty Rizzo have in common
How to use the Creative Freedom Business Model equation to help you find your niche - even if you don't have a lot of data to determine if your niche is profitable yet.
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Sponsors & Credits
Special thanks to our Patrons for your continued support. "Worse Things" is a parody of "There are worse things I could do", originally recorded by Stockard Channing for the motion picture "Grease". Parody lyrics by Lisa Robbin Young. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.
In this episode, we’re going to take a closer look at what Cancel Culture Vultures are and how to protect yourself from their wrath - if that’s even possible. They’re vigilant about all the wrong things. They care more about being right than calling in for accountability. While they are a prevalent part of society at the moment, if you spend too much time worrying about them, it will stall your growth.