A chat with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience
A chat with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience
In this episode, we’re going to take a closer look at what Cancel Culture Vultures are and how to protect yourself from their wrath - if that’s even possible. They’re vigilant about all the wrong things. They care more about being right than calling in for accountability. While they are a prevalent part of society at the moment, if you spend too much time worrying about them, it will stall your growth.
How do you make the jump from being a big fish in a small pond to a larger one? While you can’t control the outcome, there are a few things you can do. Leverage your “local” relationships, give yourself time to both be seen and to deepen relationships with the right folks, find your consistency rhythm, and above all, don’t take it personally when folks act like they don’t know you.
Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the what. We also need the “how”. We take that model and help them see how to implement it in ways that work for them.
Okay, so it's time to raise your rates, but how? Welcome to Episode 6 of the season! It's the logical follow-up to last week's episode sharing 11 signs that you need to charge more. So now that you're clear you need to charge more, here are 7 ways to make it happen without feeling icky about […]
This one’s all about the dolla billz, baby! Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it’s time to raise your rates? What if there were 11 ways? Your wish is my command! Here are 11 external indicators that can […]
This is Season Four, Episode Five. This one's all about the dolla billz, baby! Whether you've raised your prices in the last year or the last month, it could be time to raise them again if they didn't go high enough in the first place. Many creative entrepreneurs get emotional when it comes to price increases. […]
Are you being a doormat in your business? Do you constantly put everyone else's needs ahead of your own? If so, you're not alone. This week, we're focusing on one way to mitigate the 5 core symptoms of underearning: learning how to say "no" with class and authenticity. This is the third in a series […]
This is Season Four, Episode Four. Where we talk about how to say "no" with class and authenticity. Got someone who wants to pick your brain, ask you for a discount, or - GASP! - work for exposure? Need a classy way to say "um, no thanks!" without burning bridges or sounding like a jerk? […]
This is Season Four, Episode Three. The overwhelm episode. Overwhelm is a common trap for creative entrepreneurs caught in an underearning cycle. What can you do when you're knee deep in a project (or multiple projects) and have to keep going? Lisa shares what she learned running her first (and only) 10-mile foot race about how to […]