Ready to break free from the ordinary and tap into your magical potential?
In the latest episode of the Creative Freedom Show, we're diving deep into the world of Undervalued Unicorns - those extraordinary creatives who are making waves but still flying under the radar.
Does that sound like you? Then you might be an Undervalued Unicorn. Tune in to the podcast and learn how to EMBRACE your inner Unicorn and STOP being Undervalued.
In this episode, we are talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
My husband and I were talking about the movie Grease the other day. While I was conjuring up lyrics from "You're The One That I Want", Jim piped up and said, "The moral of that story is that you've got to change yourself if you want a man."
I was not seeing it. I mean, he's right that you shouldn't have to change yourself in order to be with someone you care about, but was that really what was going on with Sandy? Or was she finally letting herself be more of the person she wanted to be?
Throughout the movie, Sandy was this buttoned up bobby sockser - watching everyone around her living their lives out loud, while clutching her pearls and saying "I couldn't possibly!" at everything going on. Rizzo and the other Pink Ladies tried to get her "Sandra Dee" to loosen up, but she was too scared and possibly ashamed to do anything about it. Until that drag race showed her what she was missing out on by staying buttoned up.
Let me be clear: there's nothing wrong with being a "Sandra Dee" type - if that's who you really want to be. But you could tell, at the dance, that there was more to Sandy than the buttoned-up persona she had been sharing with the world. She liked being in the spotlight and was miffed when Cha-Cha pulled Danny away from her and won the competition.
Once she got over herself, her next evolution was a more confident, fun-loving person. Yes, she stepped awkwardly at first, but it was someone she WANTED to be. Not something she HAD to do. Sandy chose a path that worked for her and finally let the rest of the world see more of who she really was.
If you ever feel like your brand isn't doing a good job of telling the world who you are - or that you're being ignored by your ideal clients and customers, you might still be trying to show the world your "Sandra Dee" self, when you've actually evolved into a stronger, more charismatic leader. It's time to step out and shine!
Your brand is more than just a logo or a tagline. Your brand is the total experience that your customers have with your business, from the way you communicate to the quality of your products or services. It's the emotional connection that you build with your audience, and it's what sets you apart from your competitors.
So, if you're talking one way when you show up in person and your visual brand or marketing copy doesn't match, there's a disconnect that your right audience won't take the time to figure out. They'll just shrug their shoulders and move on. A confused mind says "no" - or at least, that's what I was taught decades ago when I started my online marketing journey. If your brand isn't feeling like you anymore (or maybe it never really did), then it's time for a tune up!
How do you go about building a brand that truly reflects your personality, voice, and style, and connects with your ideal clients and customers?
Clients hire me when things get out of alignment. The first place I look is their business model. You've heard me talk before about the Creative Freedom Business Model Equation: (You + Why + Who) + What + How. Every business needs a model that works, which is why I love this Equation so much. It's flexible and adaptable to any situation.
But how do you put this into practice?
Take a cue from Dolly Parton, another famous blonde from musical history. She's a true master of her brand and an undisputed celebrity in her niche. Dolly has built a brand and a business empire that reflects her personality, voice, and style, and has connected deeply with her fans for decades. Her music, fashion, philanthropy, and overall persona have all contributed to her success and enduring popularity. Dolly's unique style and personality have made her a beloved icon for decades. But beyond her music and fashion, what makes her so successful?
Using the Creative Freedom Business Model Equation, let's analyze Dolly's business model!
Know Yourself
The Equation begins with the importance of knowing yourself in order to connect with your ideal customers.
Dolly knows herself. She has a strong sense of self. She embraces her roots and values, and incorporates them into everything she does. She has never been afraid to embrace her unique style and persona. From her flamboyant stage outfits to her signature blonde hair and southern drawl, Dolly has created a persona that is instantly recognizable and beloved by her fans.
Understand Why You Do What You Do
Dolly's "why" is to spread joy and uplift others, which she does through her music, books, and philanthropic work. She's no Pollyanna. She's not afraid to talk about painful things, but she's also quick to look to the sunny side. Dolly has a deep connection and commitment to her audience. She's been open and honest with her fans, sharing personal stories and experiences that resonate with people on a deeply emotional level. Dolly makes it clear that she cares deeply about her fans and wants to make a positive impact on the world.
Your brand should be a reflection of who you are as a person and what you stand for. Don't try to be something you're not just because you think it will be more marketable or popular. Authenticity is key, and your audience will be able to sense if you're not being genuine.
You need to know what you stand for. Take some time to define your brand values – the principles and beliefs that guide everything you do. Then, SHARE them with your audience! These values are the foundation of your brand and can help you stay true to your authentic self.
Who Needs You Most?
To create a brand that resonates with your ideal clients and customers, you need to know who they are. What are their needs, desires, and pain points? What do they value? What motivates them? What kind of language and tone do they respond to? Once you have a clear understanding of your audience, you can tailor your brand messaging and marketing materials to speak directly to them.
Dolly understands that her fans value her sincerity, so she speaks from the heart - and isn't afraid to share hardship and poke fun at herself! She also knows how to adapt and stay relevant without compromising her values, such as when she collaborated with EDM artist Galantis on a remix of her hit song "Faith."
Your brand should tell a story – the story of who you are, what you stand for, and how you can help your audience. Use your brand messaging and marketing materials to share your personal journey and connect with your audience on an emotional level.
What Are You Selling? How do you deliver it?
This isn't just about your product, but the deeper benefits your audience gets from experiencing your work. Dolly is a singer and songwriter, so she's selling stories - in musical or written form. But what Dolly actually sells (the deeper benefit) is joy, connection, belonging, and hope. Whether it's music, Dollywood, OR any of the other "offers" that Dolly has for sale, the ultimate goal is the same - to put a smile in your heart and make the world a better place.
Dolly knows how to deliver her message to her audience. Her infectious personality and magnetic charisma make her a natural performer, and her business savvy has helped her build an empire that includes Dollywood theme park and her own record label, and numerous projects for film and television. Dolly has created a brand that has wide reach. And while she delivers it to you in a variety of ways, the "what" that Dolly delivers is the same every time.
Don't be afraid to let your personality shine through in your brand. Embrace your quirks and unique traits – they're what make you stand out from the crowd. Whether it's a love of 80's musicals, country music, a passion for hiking, or a quirky sense of humor, incorporating your personal interests and hobbies into your brand can help you connect with your audience on a deeper level.
Consistency is key when it comes to building a strong, authentic brand. Your messaging, visuals, and overall tone should be consistent across all your marketing channels, from your website to your social media accounts. Use the same color scheme, fonts, and tone of voice to create a cohesive brand identity that's instantly recognizable. Make sure they reflect the current you - not who you were 10 years ago! If it's time for an upgrade or update, talk to a brand design professional who can help your materials better reflect your awesomeness.
Building a successful business isn't just about branding - it's about having a solid business model that supports your unique strengths and skills. That's why we invite you to join us at our Cashflow Creator Workshop, where we'll dive deeper into the Creative Freedom Business Model Equation and help you create a business model that works for how you're wired to work. Register now to secure your spot and take the next step towards building a business that aligns with your values and goals!
Remember, building a brand takes time and effort. But with the right Equation - and a little inspiration from Sandy and Dolly - you can create a brand that has your fans singing "You're the one that I want!"
If you've ever read my book The Secret Watch, then you probably also know that the story was inspired by my own encounter with a woman on a plane. She told me that I'd write a book about a magic watch that revealed special secrets and it would become a best seller.
I did... and it did!
As I wrote the book, I imagined how my life might be different if magic watches were real. If I could just pop open a pocket watch and be inspired by a new inscription every day, would I be able to make the most of it like my character, Tina, did? That's actually how our virtual coaching card deck came to be!
While I have yet to find a real secret watch (unfortunately), I'm lucky that I don't have to wait around to find inspiration. I create my own inspiration every year with my annual goals.
Yeah. I hear you. They're often overdone at the beginning of the year. But by February, according to a 2020 survey, about 30% of folks see their well-intended goals fall by the wayside. Since I gave you my Annual Review rundown earlier in the month, I thought it might also be valuable for you to see what I'm driving toward this year.
You know, besides more ease.
To be clear, this isn't about having you hold me accountable. My past experience has shown that sharing my goals with you will not help me stay accountable. That's not how I'm wired.
There have been too many times in my non-normative life where that kind of "accountability" put too much pressure on me to perform - and then, I'd either choke, end up stressing myself out, or resent the entire thing. Sometimes all three.
Like when all those internet marketing gurus were trying to convince you to sell something before you built it - and then you just "build the plane as you fly it." It might work for some folks, but not me.
There have been too many times in my non-normative life where that kind of "accountability" put too much pressure on me to perform - and then, I'd either choke, end up stressing myself out, or resent the entire thing. Sometimes all three. Plus, people often have their own thoughts and opinions about my goals.
Frankly, ain't nobody got time for that!
But I do believe in being transparent. Whether or not I hit my goals is up to me, not you. But transparency is a way to model for you - to see what I am doing and see how you can apply my approach to your own situation. As a business coach, I help my clients set and achieve goals for themselves. To be in integrity and "walk my talk", I think it's only fair to share my goals with you. I've used the Dreamblazing tool to define what success looks like for me for almost 15 years now. Some years, I hit them all, and most years I fall short in at least one, but that's how I expect things to go because I aim pretty high.
Your mileage may vary, but by seeing my thought process, it might spark something for you. THAT is the reason I'm sharing my goals with you.
So, based on the 5 key areas of success, here are my 2023 goals, in priority order:
My Freedom Goal is my number one priority. I am a hard worker. I was raised with a strong work ethic and a deep programming that the only way for me to break out of the poverty I was born into was to work. like. hell.
So I know what hard work looks like and I know how to do it. I don't need anymore practice.
That's not to say that there won't be times when I need to hustle a little. But that's what I call compassionate hustle. I can't live and work on the hamster wheel.
What's more, I don't want to.
So that means finding ease. Not working for it, figuring it out, or struggling/striving/stressing about it.
That is not the way of ease.
It looks like asking myself "What's the easier path?" and honoring that awareness.
But what's the easier path? To struggle and fight and strain and stress, or to enjoy where I'm at right now and see where the road takes me?
In Dreamblazing, you set two goals for the Key Area of Fitness: one for your physical container and one for what's contained within it. This is my inside the container goal.
My personal history has been more body shame than body confidence. I've had major surgeries 2 years in a row and that really knocked me on my heels and had me feeling like my body was betraying me - as if that could even be a thing! I knew that I needed to adjust my attitude and rekindle an appreciation for who I am inside and out.
I'm lucky as hell that my current husband makes a point of telling me he loves how I look. I didn't get that much in my first marriage. It's been a growth edge for me to really hear, receive, and believe that feedback. I'm still working on it.
But what's the easier path? To struggle and fight and strain and stress, or to enjoy where I'm at right now and see where the road takes me?
Right. So, I'm all about enjoying the journey this year... wherever it takes me.
If I had listened to them, I never would have written 2 best sellers or recorded 3 albums - or any of a number of other things I wanted to do with my life that I was told was "too much" for a kid who was born in the ghetto.
Chosen family is a big part of how I manage to keep my shit together. I love my birth family, but they are distant, and most of them rarely ever talk to me. That road runs both ways. I rarely ever talk to them. Growing up, I didn't feel like I had much support from them - they didn't understand my goals or dreams, and thought I was aiming too high.
If I had listened to them, I never would have written 2 best sellers or recorded 3 albums - or any of a number of other things I wanted to do with my life that I was told was "too much" for a kid who was born in the ghetto.
This year is about deepening connections and cultivating a community of folks who get me. Surrounding myself with encouragers who believe in who I am and what I'm up to in the world - who want to see me succeed and want to be part of making that happen in some way.
I've been part of an international women's networking group for several years, and have been lax about connecting with members. Although I have a few friends in that community, I've not been great about maintaining connections. That needs to change, if for no other reason than there are some pretty amazing people there and it would be cool to have more friendships with people like that.
Jane Fonda said in a recent interview that "you have to pursue people that you want to be friends with." I've never been a pursuer. More like "if you build it, they will come." Which is hysterical when you realize the irony. So, like Sheriff Roscoe P. Coltrane, I'mma be in hot pursuit this year.
This is both an invitation for me to follow my own success path and to come out of hiding. That's another reason why I'm sharing these goals with you: coming out of hiding.
I've done a lot of hiding since I moved to Mississippi. It's easy to cocoon when you're in a rural town where nobody knows your name and there's nothing doing because a global pandemic has shut nearly everything down. Then there was a wedding, surgery, a move (we bought a house), another move (back to Nashville), more surgery, and yet another move last year to Bloomington, Indiana.
All that movement made it easy to lose myself in the details of those moments. To start to identify myself by those moments (or the results of those moments), instead of being intentional about the life and body of work I want to have/create for myself.
When you shine, it's either because you're emitting or reflecting light. I realized that I wasn't really doing either - and I want to do both.
To shine my own light through my body of work but, also, to share the light of others in my world. My clients are mystical, magical Unicorns. They are smart and brilliantly gifted. I want more people in the world to know about them!
When you shine, it's either because you're emitting or reflecting light. I realized that I wasn't really doing either - and I want to do both.
That means more video, another live event, and monthly live workshops for my clients. I'm also going back to doing more video and having more guests on the show. That was a hard step for me to take because I am so leery about who I share with my audience. A lot of people look good on paper, and then they open their mouth and it's trash. I care about my audience too much... and my reputation. So adding guests will be slow going, and mostly from people I've either already worked with (like my interview with Dr. Mazur), or folks I know and trust in other ways. All the more reason I need to connect to more people!
This is the goal related to my physical container. I've had major surgery two years in a row that stem from life-long health issues. My doctors and physical therapists have given me specific instructions that I intend on following. Some of them are easier than others. The hardest one is being up and moving 15 minutes for every hour that I'm awake - that's 2-4 hours of movement every day. That's not necessarily exercise, but it is getting up and moving around. Thankfully, walking around the house, putting away dishes, and doing laundry all count toward that activity goal.
But it's still a huge adjustment to my daily routine. It gives me about 5 hours of useful worktime, and I can't sit for more than a couple of hours at a time. Really, 45 minutes is best, but some of my appointments don't lend themselves to that possibility.
I have no illusions of getting my "20-year-old-me" body back. That's not optimal health for me... making sure I'm doing what I can, as I'm able, to rehab my body to the best is can be right now is.
But my body needs to heal. I just had my 1 year follow-up ultrasound from the first surgery. I'm waiting on the results, but I'm hopeful that what I've been doing is working. In the meantime, I've adjusted my coaching calendar and I have a standing desk. So if we're in a long workshop, you may see me stand up and pace around at my desk in order to get my movement in.
I have no illusions of getting my "20-year-old-me" body back. That's not optimal health for me at almost 50. Making sure I'm doing what I can, as I'm able, to rehab my body to the best it can be right now is.
I was intentional about the wording for this goal because those words carry a variety of meanings, depending on your audience.
Wealth, as I'm defining it, is about total well-being, not just my bank balance. Yes, income is important - a girl's gotta eat! But so is showing up happy, healthy, and in the right frame of mind for whatever comes my way.
If you were in our Customer Journey workshop last month, you saw how our offer stack is changing in the coming months. We're also right-sizing our pricing and rolling out some new, free workshops over the course of the year. Last month, it was the Customer Journey workshop. In March, it's a content creation sprint, and May we're hosting a brand new workshop about Enoughness, based on the TEDx talk I'm doing at the end of March.
Generosity takes many forms... including generosity to myself as well as others. Putting my oxygen mask on first is not being generous. That's a bare minimum that hasn't always happened. I want to move beyond that and really enjoy being exceptionally good to myself. Sharing the spotlight with my clients, as I mentioned earlier, is also rooted here. So is improving our client experience. We're moving our community off facebook this quarter. We're also migrating our Rising Tide learning library and all our courseware to a new platform as we prepare for a website redesign in the next year. I wanted a stable, easy to use place for everything to live, so that we can create a better customer experience. So that I can afford to be more generous to everyone in our circle.
Generosity takes many forms... including generosity to myself as well as others.
Being an entrepreneur signals my desire to keep getting paid (and paid well) doing work I love. Being an employee is challenging for non-normative people. Ageism and racism are real; so is fat phobia. The easier path for me has almost always been entrepreneurship - even when owning my own business has been hard.
I hope my transparency inspires you. Above all, define what success looks like for you this year, then go for it! Whether you need support to help you stay accountable or not, whether you hit all your goals or fall short, what matters most is that you are moving in the direction of your dreams.
I can’t believe 2022 is almost over! During the Creative Freedom Retreat last week, we began planning for 2023, and I think this particular episode is a perfect way to end Season 7 of the Creative Freedom Show and segway into the new year.
I’ve been in the online world for almost 30 years (zoinks!). I've been a business coach for almost 20 years. I've seen a lot, done a lot, and worked with many different clients in that time: direct sellers, solopreneurs, and now creative entrepreneurs. Over time, I put A LOT of content out there. Some of it resonates, some of it doesn’t, and in the process, you’re left carrying this sort of hodgepodge of “stuff.”
At the end of 2021, I got real clear that my message wasn’t landing with my right audience. Being in the online space for so long, I felt challenged to find someone I could trust. Someone who got ME. And most importantly, someone who wasn’t going to snow me (if you know, you know!) but would help me figure out exactly what I wanted my new messaging to be.
For the final episode of Season 7 and 2022, I’m sharing my interview with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience. Bonus: I’m also sharing the messaging guide we created for my business, so you can see how this works.
With a Ph.D. in Communication and 25+ years of experience working with solo service providers to Fortune 50 corporations, Michelle has the cred and experience to take your complex ideas and distill them into a persuasive message that powers your marketing, copy, and sales. She is the Founder/CEO of Communication Rebel, where she helps change-making business owners, entrepreneurs, and speakers become thought leaders by taking a stand with their 3 Word Rebellion. She is also the host of the Rebel Uprising Podcast and author of three books, including 3 WORD REBELLION: Create a one-of-a-kind message that grows your audience into a movement.
Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io
Ever been on a bad date? I mean a really bad date? One that was so bad you felt the urge to write a song about it? Have you ever been the subject of a song about a really bad date?
I’ve kissed a few frogs in my day, but none of them warranted the kind of song that Nile Rogers of the famous music group CHIC wrote back in 1981. He went out with a woman and at some point in the evening, she started expecting him to use his celebrity status for her benefit. The nerve!
This young lady may well be the first person to ever be canceled. Seriously. You may not know her name, but that date was so bad that Niles went home and wrote the song “Your Love Is Canceled” He equated cancellation to the way television shows are canceled. They’re just gone… never to be seen or heard from again.
Boycotting and public shaming has been around for a very long time. But thanks in large part to the rise of social media, Cancel Culture has become a popular tool to villainize celebrity types - even folks that are only famous in their industry. And Cancel Culture Vultures are at the heart of that.
Podcast Show Notes
Inside this episode, we're talking about:
Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io
Big hair, neon colors, the Rubik’s cube, and capri pants are all the rage. At a high school in Philadelphia, three kids are trying to start a new musical group.
Instead of using their own names (Grimaldi, Morris, and Nelson), they decide to call themselves “Unique Attraction”. Three more classmates joined their group, eager to bring their R&B stylings to the masses.
This budding group of vocalists worked hard and persisted despite graduations, creative differences, and other changes to the group. They got a big break when they snuck into a concert and crossed paths with Michael Bivins of the newly formed Bell Biv DeVoe.
Talk about perfect timing!
Seizing the opportunity, they did an impromptu performance, which led Bivins to give the group his phone number. Eventually, they called, which led them (eventually) to being signed by Motown Records as the soulful quartet known today as Boyz II Men.
B2M didn’t hit the big time immediately. They got a PHONE NUMBER.
They still had to graduate, for one thing! And practice... and call Michael Bivins... and practice!
This story of not-so-overnight success points to a common problem I find when clients come to me wanting to be the celebrity of their space. Most people think they have a visibility problem - “ooh, I just need to get in front of more people! I just need more eyeballs on my work” and while that may be true, it’s usually more of a capacity problem that’s causing the visibility problem. That's what we're exploring in this episode.
SPECIAL ANNOUNCEMENT: If you want help with YOUR capacity, I'm doing a One-Time-Only special event at the end of November. Stop being a best-kept secret and build your custom roadmap to celebrity status in your niche. Join me for the Unleash Your Star Power Workshop!
Inside this episode, we're talking about:
Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io
I’ve been holding onto this episode for a long time. Decades, in fact. You may already know that I’ve been in the online space for nearly 30 years - back when it took 15 minutes for an animated gif to load - and we were actually excited about that!
I’ve seen the rise and fall of many an internet marketer in my time - and the cult-like followings and mythos that those gurus often created around themselves. In that time, I’ve learned a lot about what works and what doesn’t work. Which is why I’m still here.
So many folks were wooed by a “guru” promise only to find out they needed to invest more before they were really ready to step into that guru's big-ticket offer. They were sold on a dream of “success in their sleep” with images of fancy cars and exotic locations. Except that the guru’s “way of doing business” was a cookie-cutter formula, or an online success “blueprint” - no joke - that was an actual thing back in the day. Those formulas and blueprints were often high-level overviews or outlines that didn’t give you enough details to help you make real progress. They just kept you hamstrung - needing to invest more and more money with the guru in order to finally get the details that they’d been holding back from the beginning.
Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the "what". We also need the “how”. We take that model and help our clients implement it in ways that work for them.
And you can do that, too... You can do business outside the box! Listen along as I bust 4 myths so that you can feel at ease and start doing business YOUR WAY.
Inside this episode, we're talking about:
Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io
Okay, so it's time to raise your rates, but how? Welcome to Episode 6 of the season! It's the logical follow-up to last week's episode sharing 11 signs that you need to charge more. So now that you're clear you need to charge more, here are 7 ways to make it happen without feeling icky about it.
Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!
Mentioned in this episode:
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!
Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!
Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0
This one’s all about the dolla billz, baby! Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it’s time to raise your rates?
What if there were 11 ways?
Your wish is my command! Here are 11 external indicators that can help you determine if the time is right for a price increase in your creative business.
Need help communicating that price increase? Consider joining us for the Creative Freedom Guide To Overcoming Underearning, and build your confidence in changing your pricing!
Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!
Mentioned in this episode:
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!
Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!
Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0
This is Season Four, Episode Five. This one's all about the dolla billz, baby! Whether you've raised your prices in the last year or the last month, it could be time to raise them again if they didn't go high enough in the first place. Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it's time to raise your rates?
Your wish is my command! Here are 11 external indicators that can help you determine if a price increase is right for your creative business. Need help communicating that price increase? Consider joining us for the Creative Freedom Guide To Overcoming Underearning, and build your confidence in changing your pricing!
Download Season 4 Episode 5 | iTunes | Anchor | Stitcher
If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.
02:21 - Why working for free is problematic, and why you might be inadvertently "programming" people to ask you to work for free.
06:31 - How a client in an economically depressed community managed to raise his rates.
11:00 - When someone is playing "Moneyball" with you, it is time to raise your rates!
16:30 - The "tuna can" tactic that helps you raise rates without changing your current pricing.
19:07 - How to look at barter/trade differently.
22:00 - The power of a $25k offer.
Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.
Mentioned in this episode:
Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0