Lisa Robbin Young

4 Myths from Online Business Gurus: How to do Business Outside of the Box

[Creative Freedom S7E2]

I’ve been holding onto this episode for a long time. Decades, in fact. You may already know that I’ve been in the online space for nearly 30 years - back when it took 15 minutes for an animated gif to load - and we were actually excited about that!

I’ve seen the rise and fall of many an internet marketer in my time - and the cult-like followings and mythos that those gurus often created around themselves. In that time, I’ve learned a lot about what works and what doesn’t work. Which is why I’m still here.

So many folks were wooed by a “guru” promise only to find out they needed to invest more before they were really ready to step into that guru's big-ticket offer. They were sold on a dream of “success in their sleep” with images of fancy cars and exotic locations. Except that the guru’s “way of doing business” was a cookie-cutter formula, or an online success “blueprint” - no joke - that was an actual thing back in the day. Those formulas and blueprints were often high-level overviews or outlines that didn’t give you enough details to help you make real progress. They just kept you hamstrung - needing to invest more and more money with the guru in order to finally get the details that they’d been holding back from the beginning.

Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the "what". We also need the “how”. We take that model and help our clients implement it in ways that work for them.

And you can do that, too... You can do business outside the box! Listen along as I bust 4 myths so that you can feel at ease and start doing business YOUR WAY.

Listen to Podcast

Download Season 7 Episode 2 | iTunes | Stitcher | Spotify

Podcast Show Notes

Inside this episode, we're talking about:

  • Your success isn’t measured in $10k months
  • Your audience has the answers - sort of!
  • You don’t need an online course to be successful
  • What Will Smith gets wrong about “the hustle and grind”

Links I Mentioned

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Theme music: “Big Time” by Ikoliks,

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