2 Ways to Increase Your Brand Visibility Through Community
[Creative Freedom S7E1]
It's finally Season 7! It has been a long road to get here, and I’m so excited to be digging into the new content this season - all around helping you overcome the Passed Over Paradox and step more confidently into your Great Work. To be that star in your market, instead of a best-kept secret.
Last season I talked about increasing your brand visibility by showing up, giving people a reason to pay attention and by collaborating with colleagues. But that third point - collaborating with colleagues - deserves an episode all to itself.
This episode is about building a community network and finding the right moments and opportunities to tap into those communities for business growth and visibility.
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
- What becoming “coffee worthy” really means
- Why “Leverage” is not a dirty word
- Late night TV is like networking on steroids
- Why focusing on IPA makes the difference
- The smartest move Tim Burton made
- Real-world examples of relationships that led to better businesses
- Networking cues from the TV show Lost
- The importance of (and problem with) networking outside your industry
Links I mentioned
- Your IPA - Your Important Personal Activities
- Heart of Business
- Awarepreneurs podcast
- The Creative Freedom Incubator
- An article in the Harvard Business Review on cross pollination
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Theme music: “Big Time” by Ikoliks, Artlist.io