Tag: target market

This is the LAST episode of season 6!!!I am ready to CELEBRATE with this week's episode where we dig into the questions I recommend asking yourself before you decide you are ready for coaching.

Today, I’m sharing the biggest money blocks for each creative type. Because, while we’re all unique, we do carry a few patterns in our types that can put up BIG roadblocks to our business growth and success.

There are lots of potential ways to increase your profits, but today I’m focusing on the 3 things that most directly impact your profitability and help you experience true creative freedom. 

There are also a lot of “feels” that come up around pricing. Today, I want to tackle one of the most common concerns I hear from entrepreneurs with an existing book of business: How do I raise my rates so that I don’t lose my current clients or come off looking like I’m only in it for the money?

There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself:

"I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water."

What can you do? Listen in to find out!

In our last episode we talked about how to find folks and I intimated a little bit about the need to talk TO them, not AT them. But we didn’t get into specifics of how to do that - what to say, etc.

I don’t want to leave you hanging. So, that’s what this episode is all about.

A moment of truth telling: Finding your audience is actually more about them finding you.  Being a lighthouse, in many respects, for your right people who need a safe harbor from the storms of their world.

What kind of a light are you shining out there? Where does that light come from? 

Today, I want you to understand the principles behind finding your target audience - how to determine if you’re talking to the right people in the first place, and if not, what may need to shift so that you can actually FIND these folks!

Whether you love her or hate her, Katy Perry's got a brand that's immediately recognizable in a niche that's unlike anyone else in the industry. Wanna know how you can do the same thing?

As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.

I am a sucker for procedural dramas. Criminal Minds and NCIS are staples in my late-night viewing. My husband and I have sort of a "silent bet" running on each episode. The first one of us to figure out "whodunnit" gets bragging rights for the night. Usually, it's me. Sometimes I get it wrong, which […]