S6E8: What is Content Repurposing?

[Creative Freedom S6E8]

I LOVE me some thrift store shopping! If you have the patience and enjoy treasure hunts, you can come up with some fantastic finds!

As a kid though, I didn’t see the attraction. I grew up in a welfare family, so hand-me-downs constituted the bulk of my wardrobe - and I was the oldest girl, so I was handing them down again! To me, thrift stores were full of hand-me downs, and cheap-o, secondhand crap. Why would I want to be there?

But now? I actually enjoy browsing the shelves, looking for those hidden gems that will make my life better. Like I said, you just never know when you’ll find something that can change your life.

I’ve bought and used all kinds of second-hand treasures. Many of which I later donated again for someone else to enjoy.

Why am I prattling on about thrift stores on a business podcast? Because you can do the same thing with your content! You can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden  nuggets with the world.

We call it content repurposing, and you can get a lot more mileage from one piece of long-form content if you do it.

Together we're going to walk you through how you can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden  nuggets with the world.

Ready to get started? Listen in below!

Listen To The Podcast

Download Season 6 Episode 8 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • What thrift stores and content re-purposing have in common
  • What Gary Vee gets right about content marketing
  • What to repurpose when you create your next piece of content
  • How we repurpose our show content
  • Where to start repurposing with content you already have
  • How to repurpose both paid and free stuff
  • Repurposing other people’s stuff… sort of
  • You are NOT Gary Vee, so make it sustainable for yourself

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Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/


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