Okay, I gotta rant a little. There's nothing that grates my toast more than the phrase "EPIC CONTENT" (be sure to say it like you're announcing a monster truck rally this Sunday-Sunday-SUNDAYYY!) In the final regular episode of Season 5, I'm going OFF about how this phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all. Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have to create it all. In fact, if you want to have a life, you probably shouldn't!
THAT, to me, is what epic content creation is all about!
December is content creation month at Creative Freedom HQ. I'm leading a series of workshops to help you plan AND create your content for 2020. Be sure to sign up for email updates to get advance notice of the next one!
2:45 - a little behind-the-scenes from filming on the new Disney+ show, Encore!
5:32 - How doing a shorter season for my show, instead of a year-round production, allows me to play to my strengths as a Fusion Creative while still creating quality content for my audience.
8:00 How the phrase "EPIC CONTENT" has actually devolved into a notion that keeps creatives stuck in perpetual creation mode.
12:15 The 4 elements of engaging compelling content that you can use in any format at any time.
20:20 The one place where creatives consistently fall down in their content marketing
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To help your business reach it’s true potential, a clear marketing strategy is crucial. As Beth Comstock once said, ‘Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.’ On one hand, that sounds incredibly exhausting. Reasearch by Fractl and Buzzstream found that 21% of social media users surveyed unfollowed […]
One of my favorite songs of all time, I think it is one of Billy Joel's most underrated pieces. It's a powerful, melancholy, yet hopeful tune. You kind of yearn to know how it's all going to turn out. I sang this for an audition once with an Irish accent and it got me the […]