I have an Incubator client right now that’s working on building their business, and they don’t have a large audience. Between fits of frustration around wanting to go faster and inspired ideas that need execution, we’ve been having conversations around who they serve and how to talk to them to stimulate sales without coming off as sleazy. As nice as it would be to just jump from a great business idea to loads of sales, it just very rarely works that way.
Could she walk up to every person she meets, introduce herself and offer her services? Sure. But she’d likely end up with more folks running screaming for the hills than she would new customers.
There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself:
"I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water."
What can you do? Listen in below to find out!
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
In our last episode we talked about how to find folks and I intimated a little bit about the need to talk TO them, not AT them. But we didn’t get into specifics of how to do that - what to say, etc.
I don’t want to leave you hanging. So, that’s what this episode is all about. This episode will be useful regardless of how well connected you are with this audience. Whether you’re just getting started with them or you’ve got clients, or the start of an audience but not many Raving Fans, I’m going to save you the two by four to the head.
Because it’s not enough to know who they are, you’ve also got to reach and connect with - engage with - them. Listen to the show below to become "coffee worthy".
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
A moment of truth telling: Finding your audience is actually more about them finding you. Being a lighthouse, in many respects, for your right people who need a safe harbor from the storms of their world.
What kind of a light are you shining out there? Where does that light come from?
There was a time in the big bad world of business, where you could pretty much sell anything and people would buy it. You didn’t need to persuade people about the benefits of choosing you because you were the only game in town. They either bought what you were selling or they went without. Period.
But buyers are smarter, do more research, and have a LOT more options at their fingertips. It takes more than just “buy my stuff, it’s great” to encourage a buyer to say yes.
But even in a world where a whole lot of people MIGHT say yes to your offer, you need to practice a little discernment.
Today, I want you to understand the principles behind finding your target audience - how to determine if you’re talking to the right people in the first place, and if not, what may need to shift so that you can actually FIND these folks.
Inside this episode, we're talking about:
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
Pivot! It was one of the biggest buzzwords of 2020, thanks to the pandemic that shall not be named putting a monkey wrench into EVERYONE’S plans!
Not to brag, but I’ve been pivoting since before it was cool. I’ve probably done the pivot 5 or 10 times in my nearly 30 years online. I mean, nothing lasts forever and the only constant is change, right?
Last episode I talked about how Taylor Swift pivoted to a new music genre...and she’s not the only one. Fine artist Henri Matisse and lots of companies have started down one path, decided it’s not working for them (or has stopped working for them), and turned to something new.
So yes, pivots are a thing, and they absolutely CAN be done successfully, but how do you know if it is, in fact, time to pivot? Listen in to find out today.
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
In my hometown, there’s a concrete pump house situated between the train tracks and a T intersection by one of our high schools.
I’m pretty sure it’s a defunct building now because the hatch on the top has been painted shut for decades. You couldn’t get into it if you wanted to… although some folks have tried, and there are still a few citizens of the town who HAVE gone in there at some point in the past and lived to tell the tale.
We call it “the rock” - and we called it that long before Dwayne Johnson started wrestling in the 90s. It was first painted by students of that high school - “SWP Oh yeah!” That was the start of over 50 years of community building - through vandalism.
We used to joke that the rock must have originally been only a few feet wide, but years of paint had made it ginormous. A few years back, several inches of paint actually peeled off the rock, revealing layers of work from years past. The rock is so popular, it has its own facebook page.
So the question of the day: How does a rock get its own facebook page? Tune in below to find out!
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
I LOVE me some thrift store shopping! If you have the patience and enjoy treasure hunts, you can come up with some fantastic finds!
As a kid though, I didn’t see the attraction. I grew up in a welfare family, so hand-me-downs constituted the bulk of my wardrobe - and I was the oldest girl, so I was handing them down again! To me, thrift stores were full of hand-me downs, and cheap-o, secondhand crap. Why would I want to be there?
But now? I actually enjoy browsing the shelves, looking for those hidden gems that will make my life better. Like I said, you just never know when you’ll find something that can change your life.
I’ve bought and used all kinds of second-hand treasures. Many of which I later donated again for someone else to enjoy.
Why am I prattling on about thrift stores on a business podcast? Because you can do the same thing with your content! You can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden nuggets with the world.
We call it content repurposing, and you can get a lot more mileage from one piece of long-form content if you do it.
Together we're going to walk you through how you can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden nuggets with the world.
Ready to get started? Listen in below!
Inside this episode, we're talking about:
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that.
Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting some visibility. This episode, we’re gonna teach you how to build out your strategy.
Listen in to the episode below to get started!
Inside this episode, we're talking about:
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
The Creative Freedom Show is back!
This time, I'm re-starting Season 6 with something special. A "bonus" episode that breaks down how 2021 went.
Tune in as I go through a month-by-month breakdown of the highlights of what happened last year both personally and professionally, and end the episode with insight around what the changes we are making at Creative Freedom HQ that were inspired by 2021's rollercoaster.
Check out the show to get started.
Inside this episode, we're talking about:
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
Nickelback. That band everyone loves to hate. Well, thanks to a lot of stock video footage, their rock anthem is now a parody of what it takes to get more visibility in your creative business.
Want to remind your customers of your creative business and develop a sustainable marketing strategy? Check out Episode 6 of the Creative Freedom Show today.
Special thanks to our Patrons for your continued support.
"How I'll Remind You" is a parody of "How You Remind You", originally recorded by Nickelback. Parody lyrics by Lisa Robbin Young.
If your business is running you ragged and your clients are a PITA, this video is for you!
This is the full version of the musical parody for episode 3 of Creative Freedom Season 6.
Inside this episode, we're taking a closer look at how each creative entrepreneur type can take advantage of different business models. Sure, you can have any business model you want, but each creative type needs to focus on doing business in a way that's in alignment with their strengths.
Check out the episode to learn more.
Special thanks to our Patrons for your continued support.
"Do What Comes Natural" is a parody of "Natural", originally recorded by Imagine Dragons. Parody lyrics by Lisa Robbin Young.