Category: Podcast
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Is your niche even profitable? How to find the right niche as a creative entrepreneur
Whether you love her or hate her, Katy Perry’s got a brand that’s immediately recognizable in a niche that’s unlike anyone else in the industry. Wanna know how you can do the same thing?
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How to Create a Soulful Business That’s True to You
We kick off this season with a look at how to build a business that’s true to you. You know… a business that keeps you from selling your soul! How do we do that?
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Plans are useless, but planning is everything
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain’t coming – or BUYING! At the core, marketing is sharing your message with an interested audience. But what’s…
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My Biggest Business Mistake – and how I turned it around
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain’t coming – or BUYING! At the core, marketing is sharing your message with an interested audience. But what’s…
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It’s Not Magic. It’s Marketing
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain’t coming – or BUYING! At the core, marketing is sharing your message with an interested audience. But what’s…
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You Are The Most Important Product Your Company Offers
This is Episode Two in a series of unscripted conversations I’m hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important “product” that your company has to offer is you. No matter where you go, there…
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My biggest lesson from 25 years as a creative entrepreneur in the online world
This is Episode One in a special bonus podcast-only series I’ve created to share the most important lessons I’ve learned over the past 25 years. Yep. I’ve been an online entrepreneur for over 25 years now – back when the World Wide Web was a new-fangled thing and the Internet itself was a young upstart,…
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“EPIC” Content Creation Made Easy
this phrase “create epic content” has become synonymous with “if you can’t make something that goes viral, then don’t do anything at all” – which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at…
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Too many ideas? How to decide which ideas to pursue first
You’ve got LOTS of ideas. How do you keep track of them all? Can they even be managed? How do you decide which ideas to pursue, and which ones to table for later (or even give away to someone else)?
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Nail Your Niche: How to find a profitable niche for your creative business in 8 easy steps
As a creative entrepreneur, finding a niche can feel challenging if you don’t solve a “problem” or “pain” with your Great Work. In this episode, I’m stealin’ a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like ’em.