You Are The Most Important Product Your Company Offers
[Creative Freedom S5EB2]
Firstly, HAPPY NEW YEAR! I hope 2020 is as amazing for you as it has already been for me. I just celebrated my 45th birthday, and the entire weekend was superb. Then, on Monday, Charlie and the gang at Productive Flourishing published my guest post about the 25 lessons I've learned from 25 years in business. Some of them I'll be sharing in future episodes, but if you want the whole list, go check out Charlie's blog!
This is Episode Two in a series of unscripted conversations I'm hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important "product" that your company has to offer is you. No matter where you go, there you are, on display for the world to see, and if you represent a business, that's part of the reputation of the company.
It's just as true today for creative entrepreneurs as it is for direct sellers. In a world where there are lots of people doing things similar to you, the truth is that YOU are the competitive advantage your business relies on most. As the face of your company, you were what your audience is buying into every time they make a buying decision. This week's bonus episode fills in the details and helps you get a handle on it even further. You'll also get a peek into my business and see what's been working, what hasn't, and how we're re-tooling for 2020
Listen To The Podcast
Podcast Show Notes
2:00 Why you are the most important product your company has to offer
4:56 If Apple and Virgin need a face for their company, it's even more important that you have a face for your company… and it's probably you.
7:08 What clients are really buying when they choose to work with/hire you.
11:38 An example from my business that illustrates Why you need to be mindful of your capacity and boundaries when you're creating offers.
15:30 Let go of unprofitable products to help you innovate and create room for growth.
18:39 A big realization about what I was doing wrong with my copy and content.
23:00 Being right vs. being real
26:23 Remember that not everyone sees the world through your lens. Drop the judgement, because they may not be wrong even if they disagree with you.
29:03 Do a "product discovery" on yourself. Get "product knowledge" that you can use to share your messaging and positioning with your world.
31:00 Why it's great that not everyone will like you.
Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the what. We also need the “how”. We take that model and help them see how to implement it in ways that work for them.
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.