Lisa Robbin Young

[Creative Freedom S5E5]

While it sounds sexy to "make dolla billz in your sleep," there are three huge misconceptions around creating passive revenue in your business. In this episode you'll go behind the scenes and see how I've set up passive revenue streams in my business, and just how "passive" they really are.

Listen To The Podcast

Download Season 5 Episode 5 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 1:00 - What "passive income" really is (and what it's not)
  • 2:06 - Where the easiest forms of leveraged income come from
  • 2:44 - The Artisan Trap that keeps most creatives stuck
  • 5:05 - Why "passive income" isn't really passive… at least, not at first. Plus, other types of active recurring revenue that might be better for you (especially if you're just getting started).
  • 7:00 - Why I never market my largest "passive" income offer - and the bottom line truth of how much passive it really is and how much income it generates
  • 9:01 - The missing ingredient for making passive income more profitable (which isn't passive!)
  • 11:59 - How much time it really takes to create a passive revenue stream
  • 14:20 - The "Field of dreams" problem with passive income creation
  • 15:20 - Elizabeth Gilbert's passive income problems and how she bridged the income gap before "Eat, Pray, Love"
  • 16:00 - How Jay-Z built a billion dollar brand through multiple streams of revenue
  • 17:41 - Why focusing on one thing is important at first, but dangerous as your business grows.
  • 19:09 - The staggeringly small percentage of traffic that sees your work on aggregate sites like Amazon, iTunes, and the like.
  • 21:40 - Considering your "term of depreciation" with passive investment assets.
  • 23:30 - The closest thing to truly passive income.

Mentioned in this episode

Rising Tide Members

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Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5E4]

Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"

It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.

So how do you build customer loyalty?

L.O.V.E.

It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.

Listen To The Podcast

Download Season 5 Episode 4 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 2:30 The best way to stimulate the Know, Like, and Trust factor with your audience
  • 7:33 Why your audience will say one thing publicly and do the opposite.
  • 9:11 The simple approach one recording artist used to crowdsource more than one hot-selling record.
  • 13:50 Why I think surveys are a waste of time for creatives.
  • 15:24 An example of how I used my social media "listening station" to create engaging content for my audience.
  • 18:10 How being a "creature of comparison" can be helpful (and hurtful) to your business.
  • 23:34 How one artist created a line of potential buyers for a collage before it was ready for sale.

Mentioned in this episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5E3]

One of the things that stops creatives from growing their business is a fear that they don’t have the credibility it takes to attract quality clients. Fusion Creatives tend to be “credential collectors” which stops you from bringing your Great Work to the world. This episode shares five things you can do (starting today) to build credibility in your niche, even if you’re just starting out.

Listen to the Podcast

Download Season 5 Episode 3 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 2:01  – What a well known “Trust Barometer” tells us about building trust in today’s marketplace
  • 3:38 – How Muhammad Ali, Steve Jobs, and Lady Gaga built credible brands (hint: it’s not sexy!)
  • 9:08 – How I built credibility when I first started in the online world.
  • 11:18 – Questions to ask to get powerful testimonials
  • 14:03 – How to ETHICALLY borrow the credibility of peers and influencers
  • 22:23 – A subtle “underground advertising” technique to get more press coverage

Mentioned in this episode:


Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5E2]

Think you're ready to hire a business coach? Jessica did! She asked what kinds of questions she should ask during a hiring interview.

Not so fast!

Before you plunk down your hard-earned cash, make sure you know what you're getting - and that you're ready to make the investment.

Too many creative entrepreneurs get burned by hiring the wrong person at the wrong time. This episode gives you specifics about the different kinds of business support that exist - including coaching - to help you determine what will serve you best at your current stage of business growth.

Listen to the Podcast

Download Season 5 Episode 2 | iTunes | Stitcher | Spotify 


Podcast Show Notes

  • 02:46 – The differences between coach, teacher, consultant, and mentor
  • 05:55 – How masterminds and accountability partners can be similar (and different from) coaching
  • 8:09 – Other types of business support (VA, OBM, and Incubators)
  • 21:23 – How one coach trained his clients to expect miracles, and ruined his coaching practice
  • 25:42 – Questions and suggestions for your business coach pre-hire interview

Mentioned in this episode:


Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: "Welcome to the Show" by Kevin MacLeod. Music and sound effects licensed under Creative Commons 3.0

[Creative Freedom S5E1]

Brace yourself... Creative Freedom Season Five is here!

That's right! After a year of researching, scripting, filming, editing, and travelling, Creative Freedom is back for another season of inspiration and education to help you Own Your Dreams Without Selling Your SoulTM.

Creative entrepreneurs from all over the place sent me questions to answer, and we're kicking off the season with a few of the most important ones. Today, we're talking about branding, specifically how to re-invent yourself or brand yourself as a creative entrepreneur.

It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.

Listen to the Podcast

Download Season 5 Episode 1 | iTunes | Stitcher | Spotify 

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Podcast Show Notes

  • 01:55 - A brief history of branding - it's not as boring as you might think!
  • 08:08 - What branding means (to you and your Raving Fans) in today's world
  • 9:27 - The evolution of my coaching practice from Home Party Solution to the Creative Freedom brand
  • 16:06 - The importance of repetition and reputation in branding yourself as a creative entrepreneur
  • 17:30 - 3 questions to ask yourself to help define your brand identity
  • 18:27 - Creative Entrepreneur Brand Case Study: Dr. Liz Powell
  • 20:29 - The new, old direction for the Creative Freedom Show
  • 23:37 - Where many creative entrepreneurs fall short with their branding

Mentioned in this episode:


Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: "Welcome to the Show" by Kevin MacLeod. Music and sound effects licensed under Creative Commons 3.0

This is Season Four, Episode Ten. Last episode, I talked about events from the attendee perspective. Today, I'm talking about them from the host perspective. Over the past 10 years, I've hosted hundreds of live events. From my basic monthly Accountability Club teleclasses and weekly Facebook Live Q&A's to more complex virtual and in-person events like Creative Freedom Live (Happening in October! Yeah, baby!)

If you're thinking about hosting your own events, here are the mistakes and lessons I've learned to help you host a successful event that works for you AND your attendees.

Download Season 4 Episode 10 | iTunes | Stitcher | Spotify 

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Show Notes

9:07 - The live event screw-ups that almost cost me my car

15:30 - The Jeep event that created an experience that hit all their goals

21:20 - The most effective way to get people to attend your event

25:02 - The importance of ethics and delivering on your promises

Rising Tide Members

Not a member? It's free! Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.

Credits & Sponsors

Mentioned in this episode:

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is Season Four, Episode Nine. The doors are now open to Creative Freedom Live, and this is high season for business conferences and events for creative entrepreneurs. But how do you know whether or not it's really worth it to invest in attending in the first place?

In this episode, I provide a simple "equation" that will help you get clarity about which events will be vital and beneficial to your business, and which ones you should skip.

If you're curious about Creative Freedom Live, we've got a few seats left. This intimate gathering is capped at 10 participants, and we're half full already. Join us in October and we'll build a customized growth plan that works for you and your business for the next 12 months (and beyond)!

Download Season 4 Episode 9 | iTunes | Stitcher | Spotify 

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Show Notes

3:52 - The simple equation that can help you get clarity on which events are worth it and which you can skip

6:05 - The 3 basic goals or attending any event

15:20 - Why it's important to focus on the needs vs. wants of your business goals

 24:04 - Why a "no" today isn't a "no" forever, and the importance of patience and understanding opportunity costs

Rising Tide Members

Not a member? It's free! Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.

Credits & Sponsors

Mentioned in this episode:

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is Season Four, Episode Eight. It's our final episode in our Summer series about underearning, and yet, it's the most important topic of all - getting the support you need to succeed. I bust the "self-made" myth bubble in this episode, because regardless of whether we start at the bottom or now, we all need people to help make our dreams come true.  Support is critical. Whether that's your personal environment, or surrounding yourself with the right kind of people, help is a non-negotiable when you're building your Noble Empire.

If you need more structure to get the support you need, or more practice in asking for help, join us in A-Club. You'll get a lot out of our tight-knit community of folks. We're all in there, working toward owning our dreams, one step at a time.

 

Download Season 4 Episode 8 | iTunes | Stitcher | Spotify 

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Show Notes

2:00 - Why the term "Self-made" is a myth and misnomer

12:00 - The 4 kinds of people you need to support you on your journey.

23:54 - How to make connections with your role models

27:32 - Why your environment needs to be like "fertile soil"

Rising Tide Members

This week, you can download a support matrix that will help you get clarity on the gaps in your support network. Not a member? It's free! Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.

Credits & Sponsors

Mentioned in this episode:

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is Season Four, Episode Seven. This is one of my most dangerous episodes, because I'm talking about shame. I'm talking about what Dr. Brene Brown calls "Unwanted Identities" and how they can impact your ability to charge higher rates for your work.

If you find yourself saying "I'm not (famous person), I could never charge THAT kind of money!" then this episode is for you.

This episode contains excerpts from my program, Overcoming Underearning for Creative Entrepreneurs. If you need additional support unpacking your stories of shame around your rates, consider joining us!

Download Season 4 Episode 7  | iTunes | Stitcher | Spotify

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Show Notes

9:00 - How Dr. Brown's own words illustrate how shame compounds the problem of underearning for creative entrepreneurs

12:00 - How I shamed myself out of doing something I loved because of my own unwanted identity

14:30 - The danger of owning the truth of your identities publicly versus the importance of owning it privately

17:48 - Why so many creative entrepreneurs struggle with a compelling CTA (Call to action) in their marketing

22:00 - A personal example of how I unravelled and re-wrote the story of one of my unwanted identities (and how you can do it, too)

Rising Tide Members

Not a member? It's free! Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.

Credits & Sponsors

Mentioned in this episode:

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is Season Four, Episode Six. This is the next logical step after our last episode. Once you get clear that it's time to raise your rates, how, exactly do you go about raising them? Have a listen to this week's episode, where I walk you through a few different approaches, from the basic, Nike approach (just DO it already!) to the "Tuna Can" approach and more. This is the fifth episode in a series about overcoming underearning.

Speaking of which, my program Overcoming Underearning for Creative Entrepreneurs is now open. If you need support in owning the value you bring to the marketplace, and adjusting your prices accordingly join us! Students are already reporting positive results!

Download Season 4 Episode 6 | iTunes | Anchor | Stitcher

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Show Notes

4:22 - Several options to raise rates with existing clients

10:23 - 2 of the 4 big questions every offer needs to answer (and why it matters to your pricing)

14:26 - How one coach cut her content in half and doubled her rates, effectively quadrupling her hourly rate.

21:26 - DIY, DWY, DFY - and how I use these tiers in my own business

Rising Tide Members

Not a member yet? It's free! Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.

Credits & Sponsors

Mentioned in this episode:

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0