Nail Your Niche: How to find a profitable niche for your creative business in 8 easy steps
[Creative Freedom S5E8]
You've probably heard the phrase "riches in niches" more times than you care to count. As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work.
That's why I don't support the idea of looking for a pain to solve, but instead, looking at core values - which are a clearer indicator of why clients buy from you (and keep buying from you for years to come). In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.
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[youtube http://www.youtube.com/watch?v=vunKAS0WBCk&version=3&hl=en_US&rel=0] When you look at your life and work, what awareness can you develop this week around the problems you're trying to solve and the responsibilities you're taking on? What problems aren't yours to solve? What responsibilities aren't yours to own? Where are you making it too hard for yourself? Where are you looking […]
By Doug Knight [Editor's Note: This is Day 13 of the Be Your Own Guru series. Today, we roll into more of the "brass tacks" of building a Noble Empire. I met Doug at a local TEDx event, and was blown away not only by his passion for non-profit work, but also his ecclectic music […]