This is bonus episode two in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING!
At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.
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Podcast Show Notes
3:07 The blessing and curse of misquoting that line from "Field of Dreams"
6:24 It's not your fault that your marketing skills are lacking, AND it's your responsibility to do something about that.
10:00 What happens when marketing feels "hard" and how to flip the script.
14:00 Why it's important to stop tweaking and SHIP your stuff!
15:20 The problem with the two-week "Launch Formula" window for early stage creatives (with real-life examples)
19:33 How far in advance should you start marketing before you sell something? Evergreen doesn't mean set it and forget it, and you don't have to be in launch mode all the time either.
20:55 How to figure out your marketing message and the interested audience that will most likely resonate with that message (and an example from my own business).
22:56 Nobody wants what you're selling. Here's what they DO want (and how to give it to them with what you offer).
24:26 What happens if you have multiple markets/audiences?
26:20 Why you need to speak to them with their language before you can talk to them with your "insider" language.
28:26 A helpful tool to keep your marketing on track.
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[Note: This is an excerpt from chapter 2 of my new book, Creative Freedom: How To Own Your Dreams Without Selling Your Soul, now available on Amazon, Kindle, and coming soon to booksellers around the world. Order your signed copy at CreativeFreedomBook.com] A few years ago, a well-respected colleague of mine shared a rather vulnerable […]
Crowdfunding is a popular route for businesses that need to raise money these days. Relying on a large pool of small investors that are passionate about your idea is often more attractive than pitching to single investors, especially if you are a creative business with a clear vision. However, there are two sides to this […]