Lisa Robbin Young

[Creative Freedom S6E11]

A moment of truth telling: Finding your audience is actually more about them finding you.  Being a lighthouse, in many respects, for your right people who need a safe harbor from the storms of their world.

What kind of a light are you shining out there? Where does that light come from? 

There was a time in the big bad world of business, where you could pretty much sell anything and people would buy it. You didn’t need to persuade people about the benefits of choosing you because you were the only game in town. They either bought what you were selling or they went without. Period.

But buyers are smarter, do more research, and have a LOT more options at their fingertips. It takes more than just “buy my stuff, it’s great” to encourage a buyer to say yes.

But even in a world where a whole lot of people MIGHT say yes to your offer, you need to practice a little discernment.

Today, I want you to understand the principles behind finding your target audience - how to determine if you’re talking to the right people in the first place, and if not, what may need to shift so that you can actually FIND these folks.

Listen To The Podcast

Download Season 6 Episode 11 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • Why a “slice of a slice” is your best bet
  • How to select the right “people types” for your slice
  • The importance of insider knowledge, recon, and search terms
  • How to make sure you’ve found the right target audience
  • A practical example of audience targeting for my Star Power Method

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Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E10]

Pivot! It was one of the biggest buzzwords of 2020, thanks to the pandemic that shall not be named putting a monkey wrench into EVERYONE’S plans!

Not to brag, but I’ve been pivoting since before it was cool. I’ve probably done the pivot 5 or 10 times in my nearly 30 years online. I mean, nothing lasts forever and the only constant is change, right?

Last episode I talked about how Taylor Swift pivoted to a new music genre...and she’s not the only one. Fine artist Henri Matisse and lots of companies have started down one path, decided it’s not working for them (or has stopped working for them), and turned to something new.

So yes, pivots are a thing, and they absolutely CAN be done successfully, but how do you know if it is, in fact, time to pivot? Listen in to find out today.

Listen To The Podcast

Download Season 6 Episode 10 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • How what started as a pivot became the Creative Freedom Incubator
  • How your definition of success shapes your need to pivot (or not)
  • How 3M actually started with a pivot
  • Henri Matisse’s famous pivot from free to paid
  • The Croatian “Princess of Pop” that made a pivot to meaningful music
  • John Deere’s principles led him to pivot

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E9]

In my hometown, there’s a concrete pump house situated between the train tracks and a T intersection by one of our high schools.

I’m pretty sure it’s a defunct building now because the hatch on the top has been painted shut for decades. You couldn’t get into it if you wanted to… although some folks have tried, and there are still a few citizens of the town who HAVE gone in there at some point in the past and lived to tell the tale. 

We call it “the rock” - and we called it that long before Dwayne Johnson started wrestling in the 90s. It was first painted by students of that high school - “SWP Oh yeah!” That was the start of over 50 years of community building - through vandalism.

We used to joke that the rock must have originally been only a few feet wide, but years of paint had made it ginormous. A few years back, several inches of paint actually peeled off the rock, revealing layers of work from years past. The rock is so popular, it has its own facebook page.

So the question of the day: How does a rock get its own facebook page? Tune in below to find out!

Listen To The Podcast

Download Season 6 Episode 9 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • How a rock (not The Rock) gets its own Facebook page
  • A lesson from Taylor Swift and Lady Gaga about Raving Fans
  • The “hierarchy of engagement” that can sell a million records
  • How seemingly “random” content can humanize your brand
  • How to create engagement even if your offer isn’t sexy
  • Why people become Raving Fans in the first place
  • How Ben and Jerry’s creates Raving Fans

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E8]

I LOVE me some thrift store shopping! If you have the patience and enjoy treasure hunts, you can come up with some fantastic finds!

As a kid though, I didn’t see the attraction. I grew up in a welfare family, so hand-me-downs constituted the bulk of my wardrobe - and I was the oldest girl, so I was handing them down again! To me, thrift stores were full of hand-me downs, and cheap-o, secondhand crap. Why would I want to be there?

But now? I actually enjoy browsing the shelves, looking for those hidden gems that will make my life better. Like I said, you just never know when you’ll find something that can change your life.

I’ve bought and used all kinds of second-hand treasures. Many of which I later donated again for someone else to enjoy.

Why am I prattling on about thrift stores on a business podcast? Because you can do the same thing with your content! You can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden  nuggets with the world.

We call it content repurposing, and you can get a lot more mileage from one piece of long-form content if you do it.

Together we're going to walk you through how you can uncover the hidden gems in your existing content by doing a treasure hunt of sorts and sharing those golden  nuggets with the world.

Ready to get started? Listen in below!

Listen To The Podcast

Download Season 6 Episode 8 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • What thrift stores and content re-purposing have in common
  • What Gary Vee gets right about content marketing
  • What to repurpose when you create your next piece of content
  • How we repurpose our show content
  • Where to start repurposing with content you already have
  • How to repurpose both paid and free stuff
  • Repurposing other people’s stuff… sort of
  • You are NOT Gary Vee, so make it sustainable for yourself

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E7]

We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that.

Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting some visibility. This episode, we’re gonna teach you how to build out your strategy.

Listen in to the episode below to get started!

Listen To The Podcast

Download Season 6 Episode 7 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • The difference between Marketing Strategy and Content Strategy
  • Why consistency and frequency are NOT the same thing
  • Why your business goals play an important role in your content strategy
  • How our goals at Creative Freedom HQ drive our content marketing strategy
  • The importance of using the right mix of tactics in your content marketing strategy
  • The 3 kinds of content that help you sell
  • How people decide what to share with their audience
  • Progressive’s brilliant content marketing tactic

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6EB1]

The Creative Freedom Show is back!

This time, I'm re-starting Season 6 with something special. A "bonus" episode that breaks down how 2021 went.

Tune in as I go through a month-by-month breakdown of the highlights of what happened last year both personally and professionally, and end the episode with insight around what the changes we are making at Creative Freedom HQ that were inspired by 2021's rollercoaster.

Check out the show to get started.

Listen To The Podcast

Download Season 6 Episode B1 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • How 2021 went over at Creative Freedom HQ
  • A month by month highlight reel
  • Changes you will see going into 2022

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S6E6]

Nickelback. That band everyone loves to hate. Well, thanks to a lot of stock video footage, their rock anthem is now a parody of what it takes to get more visibility in your creative business.

Want to remind your customers of your creative business and develop a sustainable marketing strategy? Check out Episode 6 of the Creative Freedom Show today.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"How I'll Remind You" is a parody of "How You Remind You", originally recorded by Nickelback. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E5]

Ever feel like you're on the hamster wheel of hustle when it comes to your marketing? I can SO relate! So much so that I created this parody based on my favorite Mark Schultz tune, "Running Just To Catch Myself"

So, here's the social media/marketing edition of his super fun tune!

And if you're looking for support to develop your marketing strategy WITHOUT having to be on the hamsterwheel of hustle all the time, check out Episode 5 of the Creative Freedom Show today.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Running Just to Catch Myself" is a parody of "Running Just to Catch Myself", originally recorded by Mark Schultz. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E4]

This week's parody is an 80's throwback shout out to Swing Out Sister - one of the most inspiring songs of my youth. We tweaked it for a business audience, obviously, but it's still a toe-tapping good time.

If you're ready for your breakout year, be sure to check out Episode 4, where we talk about business planning and ways to make the rest of this year even better for you. 

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Your Breakout Year" is a parody of "Breakout", originally recorded by Swing Out Sister. Parody lyrics by Lisa Robbin Young.

[Creative Freedom S6E3]

If your business is running you ragged and your clients are a PITA, this video is for you!

This is the full version of the musical parody for episode 3 of Creative Freedom Season 6.

Inside this episode, we're taking a closer look at how each creative entrepreneur type can take advantage of different business models. Sure, you can have any business model you want, but each creative type needs to focus on doing business in a way that's in alignment with their strengths.

Check out the episode to learn more.

Sponsors & Credits

Special thanks to our Patrons for your continued support.
"Do What Comes Natural" is a parody of "Natural", originally recorded by Imagine Dragons. Parody lyrics by Lisa Robbin Young.