Lisa Robbin Young

[Creative Freedom S7E5]

One of the common fears that comes up with my clients repeatedly is becoming a target for haters, cancel culture, and trolls. I mean, the bigger they are, the harder they fall, right? The idea of having to deal with negative attention does not feel expansive, fulfilling, or joyful. I mean, no one wants haters, and when you’ve already got a full plate, comments and attacks can be the straw that breaks your back. 

It leaves them thinking they have to choose safety over the real success that they crave.

BUT… Do you really have to choose between playing it safe or taking risks all the time if you want to be successful? Entrepreneurship is inherently risky, but is the only path to success found by taking BIG risks all the time? Do you really have to choose between safety and security and being successful at the level that brings the income, impact, and influence you know is meant for you?

Listen to Podcast

Download Season 7 Episode 5 | iTunes | Stitcher | Spotify

Podcast Show Notes

Inside this episode, we're talking about:

  • Why an agent is also a fiduciary (and what that means)
  • How your definitions (of success or safety) shape your reality
  • Prince Versus Mother Nature at the Super Bowl Halftime Show
  • Success is a destination and you're already there
  • How good decisions are actually made
  • Even Betty White had haters
  • The importance of protection and calculated risk
  • Why a "celebrity entourage" might be just what you need
  • The 4 R's that reinforce your Environment of Empowerment

Links I Mentioned

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Theme music: “Big Time” by Ikoliks, Artlist.io

[Creative Freedom S7E4]

When I was 16, I was over the moon excited about getting my driver’s license. I wanted it SO bad. When I was 9, I helped my brother study for his exam and I held onto his copy of the driver training booklet. Man, I read that thing so many times, I was pretty sure I had it memorized. I knew all the moves to parallel park, all the road signs at a glance, and how to safely pass a commercial vehicle. I knew which vehicle had the right of way at a 4-way stop, what to do when the traffic lights were out, and all the other stuff that little encyclopedia of driving wisdom had to share. 

But I wasn’t prepared when Dad invited me out to drive.

“What? Me? On the road? But Dad, I don’t have my license yet! I don’t have my learner’s permit yet! That would be breaking the law! I don’t think I could DO that! I don’t think I’m ready for that.”

“Okay kid.”

And he never asked me again, even after I got my permit. The next year, he asked my sister, and she jumped at the chance to hop in the car with Dad and tool around town. I was hurt, angry, and didn’t understand why Dad had passed me over like that in favor of my sister. Couldn’t he see I was ready now? Couldn’t he see that I had more experience, more skill at driving than she did? Why was SHE getting the invite, but I wasn’t?

That was one of my earliest experiences with the Passed Over Paradox. Only, I didn’t know it yet. Let me break this down so you can see what was really going on here.

Listen to Podcast

Download Season 7 Episode 4 | iTunes | Stitcher | Spotify

Podcast Show Notes

Inside this episode, we're talking about:

  • What driving with my dad taught me about the Passed Over Paradox
  • Why “Shiny Object Syndrome” is so attractive
  • The country music “formula” that creates top 10 hits
  • Why formulaic = forgettable and originality requires risk
  • Why fear “drives the bus” and how to take back the keys
  • Courageous action and massive action are not the same thing
  • How mind-mapping can help you beat procrastination
  • What is courage, really?
  • Betting on ‘future you’ is the best move you can make
  • Critical thinking vs. Judgment

Links I Mentioned

Rising Tide Members

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Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

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Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[Creative Freedom S7E2]

I’ve been holding onto this episode for a long time. Decades, in fact. You may already know that I’ve been in the online space for nearly 30 years - back when it took 15 minutes for an animated gif to load - and we were actually excited about that!

I’ve seen the rise and fall of many an internet marketer in my time - and the cult-like followings and mythos that those gurus often created around themselves. In that time, I’ve learned a lot about what works and what doesn’t work. Which is why I’m still here.

So many folks were wooed by a “guru” promise only to find out they needed to invest more before they were really ready to step into that guru's big-ticket offer. They were sold on a dream of “success in their sleep” with images of fancy cars and exotic locations. Except that the guru’s “way of doing business” was a cookie-cutter formula, or an online success “blueprint” - no joke - that was an actual thing back in the day. Those formulas and blueprints were often high-level overviews or outlines that didn’t give you enough details to help you make real progress. They just kept you hamstrung - needing to invest more and more money with the guru in order to finally get the details that they’d been holding back from the beginning.

Blueprints and cookie-cutter concepts can only take you so far. Heck, we use them when we build business models. We start with the same framework for every person we work with. But, like a good builder, we don’t stop at the blueprint. That’s the "what". We also need the “how”. We take that model and help our clients implement it in ways that work for them.

And you can do that, too... You can do business outside the box! Listen along as I bust 4 myths so that you can feel at ease and start doing business YOUR WAY.

Listen to Podcast

Download Season 7 Episode 2 | iTunes | Stitcher | Spotify

Podcast Show Notes

Inside this episode, we're talking about:

  • Your success isn’t measured in $10k months
  • Your audience has the answers - sort of!
  • You don’t need an online course to be successful
  • What Will Smith gets wrong about “the hustle and grind”

Links I Mentioned

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[Creative Freedom S6E1]

We are FINALLY back with a new season of Creative Freedom!

It has been a journey to get here, but this season is shaping up to be the best so far. We've also got a new feature this season - music videos! It's something I've been wanting to play with for a while, and I'm still scared out of my mind about doing them. I think it takes the opening to a new level, though, so I'd love to hear YOUR thoughts.

If you've only been listening to the podcast or watching just the video show, you're not getting the full meal dealio. I mean, the topics are usually the same, but we also do things that are unique to each format. We go deeper on the podcast, with more examples than we can squeeze into the video show. But the video show gives us a place to have more fun with the musical elements.

And, I haven't abandoned my writing roots, either! Since our last episode aired, I've added a bunch of posts on the blog - stuff that will never appear in on the show!

Why do I do this to myself? One, I'm a Fusion creative, which means I like to do a lot of different things. But also, we have a pretty diverse audience, and I want to do what I can to reach you where you're at. SO... we do a lot to bring you insights and inspiration in a variety of ways.

I'm also looking at bringing back the live Q&A. I know. I know. I don't recommend that everyone do #AllTheThings - especially not at the start. But as long as it's still fun for me, we're going to keep at it!

We kick off this season with a look at how to build a business that's true to you. You know... a business that keeps you from selling your soul! How do we do that?

T.A.D.A. - An acronym we developed to help you listen to what's really on your heart and bring yourself and your business into alignment (or back into alignment) with what's true for you.

Check out the show to learn more.

Listen To The Podcast

Download Season 6 Episode 1 | iTunes | Stitcher | Spotify 

Podcast Show Notes

Inside this episode, we're talking about:

  • A recap of 2020 (for better or worse)
  • How I make decisions about my business model
  • How T.A.D.A. helps you stay true to yourself
  • Why your body is like a smoke detector (and how to know when it's something serious)
  • Why "If I ain't feelin' it, then I ain't doin' it!" is bad advice.

Mentioned In This Episode

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"Be True To Yourself" is a parody of "Be Good To Yourself", originally recorded by Journey. New lyrics by Lisa Robbin Young.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5EB5]

This is bonus episode 5 in an unscripted series of lessons learned from 25 years as a creative entrepreneur. You're getting 4 big lessons in a single episode as I gear up to lead you through the Fix This Next methodology. Can ya handle it?

President Eisenhower was right: plans are useless, but planning is everything. That said, you can't control the outcome, you can only influence it by what you do and what you choose not to do. Remember, too, that your goal isn't always THE goal, and if you want to achieve it, you need to be consistent. Consistency isn't sexy, but it works.

Listen To The Podcast

Download Season 5 Episode B5 | iTunes | Stitcher | Spotify

Podcast Show Notes

  • Why Eisenhower was right
  • Why even Chaotic Creatives need to have a plan
  • Why it's great to abandon your old goals in favor of new ones
  • The importance of consistency
  • Why doing what you can as you are able is not a cop out

Mentioned In This Episode

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5EB4]

First, I'm super thrilled to announce that I'm now a fully licensed and certified Fix This Next coach and I'm booking assessments now. I mention this now because it's a huge celebration, but also because it's relevant to this week's episode. When you can pinpoint the biggest issue in your business, you can fix it sooner and get your business back on track. That's what Fix This Next can do for you. Schedule your Fix This Next assessment today and get the clarity you need to grow your creative enterprise.

“If you can avoid just a few of the biggest, most crucial mistakes that I’ve made, then success is going to come much easier.” Said Shravan Gupta.

Okay, on with the show. This is bonus episode four in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur.

One of the hardest lessons I learned was this: No one is coming to save you. You're a business owner, and you need to act like one. If you don't like the way the system works, the only way to change it is from the inside. In this episode, I'll take you behind the scenes in my biggest business failure and share how I turned it around.

You'll also see examples from Apple, Denise Duffield-Thomas, and Leonie Dawson, to show you why you need to take control of your business and act like a business owner if you want it to grow - and how growing for growth's sake is only going to make you miserable.

Listen To The Podcast

Download Season 5 Episode B4 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • The biggest problem most creative entrepreneurs face
  • How I learned (the hard way) that no one was coming to save me - and how I turned it around. Hint: I had to start acting like a business owner
  • The system might be rigged, but the only way to change it is from the inside
  • An example of influencing system change from the outside from the TV show "Timeless"
  • How I'm using my own business to change the system from the inside
  • The importance of retaining profit and the risk (and privilege) of racking up debt in the early stages of business (and why I endorse using Profit First)
  • Two examples of 7 figure entrepreneurs who decided to "scale back" and stop growing for the sake of growth (and how to decide for yourself)

Mentioned In This Episode

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5EB3]

This is bonus episode two in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING!

At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.

Listen To The Podcast

Download Season 5 Episode B3 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 3:07 The blessing and curse of misquoting that line from "Field of Dreams"
  • 6:24 It's not your fault that your marketing skills are lacking, AND it's your responsibility to do something about that.
  • 10:00 What happens when marketing feels "hard" and how to flip the script.
  • 14:00 Why it's important to stop tweaking and SHIP your stuff!
  • 15:20 The problem with the two-week "Launch Formula" window for early stage creatives (with real-life examples)
  • 19:33 How far in advance should you start marketing before you sell something? Evergreen doesn't mean set it and forget it, and you don't have to be in launch mode all the time either.
  • 20:55 How to figure out your marketing message and the interested audience that will most likely resonate with that message (and an example from my own business).
  • 22:56 Nobody wants what you're selling. Here's what they DO want (and how to give it to them with what you offer).
  • 24:26 What happens if you have multiple markets/audiences?
  • 26:20 Why you need to speak to them with their language before you can talk to them with your "insider" language.
  • 28:26 A helpful tool to keep your marketing on track.

Mentioned In This Episode

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5EB2]

Firstly, HAPPY NEW YEAR! I hope 2020 is as amazing for you as it has already been for me. I just celebrated my 45th birthday, and the entire weekend was superb. Then, on Monday, Charlie and the gang at Productive Flourishing published my guest post about the 25 lessons I've learned from 25 years in business. Some of them I'll be sharing in future episodes, but if you want the whole list, go check out Charlie's blog!

This is Episode Two in a series of unscripted conversations I'm hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important "product" that your company has to offer is you. No matter where you go, there you are, on display for the world to see, and if you represent a business, that's part of the reputation of the company.

It's just as true today for creative entrepreneurs as it is for direct sellers. In a world where there are lots of people doing things similar to you, the truth is that YOU are the competitive advantage your business relies on most. As the face of your company, you were what your audience is buying into every time they make a buying decision. This week's bonus episode fills in the details and helps you get a handle on it even further. You'll also get a peek into my business and see what's been working, what hasn't, and how we're re-tooling for 2020

Listen To The Podcast

Download Season 5 Episode B2 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 2:00 Why you are the most important product your company has to offer
  • 4:56 If Apple and Virgin need a face for their company, it's even more important that you have a face for your company… and it's probably you.
  • 7:08 What clients are really buying when they choose to work with/hire you.
  • 11:38 An example from my business that illustrates Why you need to be mindful of your capacity and boundaries when you're creating offers.
  • 15:30 Let go of unprofitable products to help you innovate and create room for growth.
  • 18:39 A big realization about what I was doing wrong with my copy and content.
  • 23:00 Being right vs. being real
  • 26:23 Remember that not everyone sees the world through your lens. Drop the judgement, because they may not be wrong even if they disagree with you.
  • 29:03 Do a "product discovery" on yourself. Get "product knowledge" that you can use to share your messaging and positioning with your world.
  • 31:00 Why it's great that not everyone will like you.

Mentioned In This Episode

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5EB1]

Firstly, to those of you celebrating it, MERRY CHRISTMAS! I hope Santa brought you everything you wanted this year.

I debated back and forth about launching a Christmas episode, but here we are. This is Episode One in a special bonus podcast-only series I've created to share the most important lessons I've learned over the past 25 years. Yep. I've been an online entrepreneur for over 25 years now - back when the World Wide Web was a new-fangled thing and the Internet itself was a young upstart, barely old enough to drink.

A lot has changed in the past two and a half decades. Ideas have come and gone, money was made and lost, businesses opened and closed. I was there through all of it - and learned quite a few lessons along the way.

This episode talks about the single most important lesson I've learned in my 25 years online - how your mindset is more important than the mechanics of being a creative entrepreneur... and how to set yourself up for success.

Listen To The Podcast

Download Season 5 Episode B1 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 2:40 - A brief history of the World Wide Web in the last 25 years.
  • 4:35 - Why "profit" isn't just about the money you make.
  • 7:17 - The 25 year evolution of business for a Fusion Creative I didn't do just one thing, and it's turned out just fine, thanks.
  • 12:35 - Why your business needs to be sustainable, not just profitable.
  • 15:00 - Why now is the time for "compassionate hustle".
  • 16:25 - The most important lesson I've learned as a creative entrepreneur
  • 20:20 - How to build a healthier, growth-oriented mindset

Mentioned In This Episode

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5E10]

Okay, I gotta rant a little.⁠ There's nothing that grates my toast more than the phrase "EPIC CONTENT" (be sure to say it like you're announcing a monster truck rally this Sunday-Sunday-SUNDAYYY!⁠)

In the final regular episode of Season 5, I'm going OFF about how this phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all.⁠

Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have to create it all. In fact, if you want to have a life, you probably shouldn't!⁠

THAT, to me, is what epic content creation is all about!

December is content creation month at Creative Freedom HQ. I'm leading a series of workshops to help you plan AND create your content for 2020. Be sure to sign up for email updates to get advance notice of the next one!⁠

Listen To The Podcast

Download Season 5 Episode 10 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 2:45 - a little behind-the-scenes from filming on the new Disney+ show, Encore!
  • 5:32 - How doing a shorter season for my show, instead of a year-round production, allows me to play to my strengths as a Fusion Creative while still creating quality content for my audience.
  • 8:00 How the phrase "EPIC CONTENT" has actually devolved into a notion that keeps creatives stuck in perpetual creation mode.
  • 12:15 The 4 elements of engaging compelling content that you can use in any format at any time.
  • 20:20 The one place where creatives consistently fall down in their content marketing

Mentioned In This Episode

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/