It started innocently, as revolutions often do.
I've been working (and re-working) my branding and messaging for the past year, and nothing really seemed to hit the mark. I dove into course after course that offered bits and pieces of what I was hoping would help me craft a clearer direction for me as both an artist and entrepreneur. As usual, some were better than others. While class is still in session in at least one of those programs, I want to update you on a major ah-ha I got from Revolution U, the brainchild of author and all-round good guy, Jonathan Fields.
It probably sounds better when the Beatles sing it. Jonathan's premise is that instead of creating a business, we can create a commercial revolution that sets us apart in our industry as well as in the minds of our biggest fans. We stand for something bigger than just the "stuff" we sell.
That sounds like a pretty sexy idea to me.
RevU takes you through a series of exercises and prompts to ultimately identify the core idea of your revolution. Jonathan asks what you're moving away from and what will supplant the old dictatorial regime. For me, it boiled down to one simple idea:
As kids, our hearts are full of whimsical fantasies and never-ending stories about our biggest dreams. Firemen, princesses, becoming a rock star. We keep on dreaming until, one day, something happens, or someone else enters our lives and slowly, those dreams get squashed, squelched, or otherwise relegated to some dusty corner in the attic of our minds... often to never be revisited again.
That's when death begins. It's slow, plodding, and sad. Most of the time, we don't even realize it's happening to us. Someone tells us we're too loud, or too enthusiastic, or a bit obnoxious about our dream, so we turn the volume down. Little by little, (more…)