I can’t believe 2022 is almost over! During the Creative Freedom Retreat last week, we began planning for 2023, and I think this particular episode is a perfect way to end Season 7 of the Creative Freedom Show and segway into the new year.
I’ve been in the online world for almost 30 years (zoinks!). I've been a business coach for almost 20 years. I've seen a lot, done a lot, and worked with many different clients in that time: direct sellers, solopreneurs, and now creative entrepreneurs. Over time, I put A LOT of content out there. Some of it resonates, some of it doesn’t, and in the process, you’re left carrying this sort of hodgepodge of “stuff.”
At the end of 2021, I got real clear that my message wasn’t landing with my right audience. Being in the online space for so long, I felt challenged to find someone I could trust. Someone who got ME. And most importantly, someone who wasn’t going to snow me (if you know, you know!) but would help me figure out exactly what I wanted my new messaging to be.
For the final episode of Season 7 and 2022, I’m sharing my interview with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience. Bonus: I’m also sharing the messaging guide we created for my business, so you can see how this works.
With a Ph.D. in Communication and 25+ years of experience working with solo service providers to Fortune 50 corporations, Michelle has the cred and experience to take your complex ideas and distill them into a persuasive message that powers your marketing, copy, and sales. She is the Founder/CEO of Communication Rebel, where she helps change-making business owners, entrepreneurs, and speakers become thought leaders by taking a stand with their 3 Word Rebellion. She is also the host of the Rebel Uprising Podcast and author of three books, including 3 WORD REBELLION: Create a one-of-a-kind message that grows your audience into a movement.
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Theme music: “Big Time” by Ikoliks, Artlist.io
Ever been on a bad date? I mean a really bad date? One that was so bad you felt the urge to write a song about it? Have you ever been the subject of a song about a really bad date?
I’ve kissed a few frogs in my day, but none of them warranted the kind of song that Nile Rogers of the famous music group CHIC wrote back in 1981. He went out with a woman and at some point in the evening, she started expecting him to use his celebrity status for her benefit. The nerve!
This young lady may well be the first person to ever be canceled. Seriously. You may not know her name, but that date was so bad that Niles went home and wrote the song “Your Love Is Canceled” He equated cancellation to the way television shows are canceled. They’re just gone… never to be seen or heard from again.
Boycotting and public shaming has been around for a very long time. But thanks in large part to the rise of social media, Cancel Culture has become a popular tool to villainize celebrity types - even folks that are only famous in their industry. And Cancel Culture Vultures are at the heart of that.
Podcast Show Notes
Inside this episode, we're talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
Big hair, neon colors, the Rubik’s cube, and capri pants are all the rage. At a high school in Philadelphia, three kids are trying to start a new musical group.
Instead of using their own names (Grimaldi, Morris, and Nelson), they decide to call themselves “Unique Attraction”. Three more classmates joined their group, eager to bring their R&B stylings to the masses.
This budding group of vocalists worked hard and persisted despite graduations, creative differences, and other changes to the group. They got a big break when they snuck into a concert and crossed paths with Michael Bivins of the newly formed Bell Biv DeVoe.
Talk about perfect timing!
Seizing the opportunity, they did an impromptu performance, which led Bivins to give the group his phone number. Eventually, they called, which led them (eventually) to being signed by Motown Records as the soulful quartet known today as Boyz II Men.
B2M didn’t hit the big time immediately. They got a PHONE NUMBER.
They still had to graduate, for one thing! And practice... and call Michael Bivins... and practice!
This story of not-so-overnight success points to a common problem I find when clients come to me wanting to be the celebrity of their space. Most people think they have a visibility problem - “ooh, I just need to get in front of more people! I just need more eyeballs on my work” and while that may be true, it’s usually more of a capacity problem that’s causing the visibility problem. That's what we're exploring in this episode.
SPECIAL ANNOUNCEMENT: If you want help with YOUR capacity, I'm doing a One-Time-Only special event at the end of November. Stop being a best-kept secret and build your custom roadmap to celebrity status in your niche. Join me for the Unleash Your Star Power Workshop!
Inside this episode, we're talking about:
Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io
"You can't win if you don't play."
Mom used this sentence to justify a lot of behavior when I was a kid: learning to ride a bike, auditioning for plays, joining the cross country team (I took 11th place in the city meet). And yes, mom played the lottery. She had a winning streak where, with a little help from technology and lottery dream books, she won several days each week for a few weeks. Naturally, those words rang through my head every time I was faced with a risk-reward decision.
Until this week.
If you follow me on Facebook or Twitter, you may have already heard about how I found this lottery ticket on the ground while I was on a field trip with my kid. I thought it was trash (LITTERBUGS! ARGH!), so I picked it up to throw away when we got to the car.
But when I saw it was a lottery ticket, I figured I'd check the numbers when I got home, just in case.
I won the BIG money, honey! TWO WHOLE DOLLARS! WOO HOO!!
Every morning, I sit down to do The PEACE System (a process I created to help clear my head and prioritize my day). Because field trips can be stressful - particularly with a special needs kid - I made a point of setting the intention to look for miracles.
Frankly, a well-behaved child would have qualified as a miracle in my book. I certainly wasn't expecting free money to fall at my feet. But hey, I'll take it!
I asked for (and was looking for) a miracle, and I got it. And the kid behaved, too!
You've probably heard stories about people who say "I won the lottery and it changed my life." Never did I think I'd be one of those people, since I don't play the lottery.
But winning those two bucks most certainly changed my life. If you want to test out your luck as well, you can go to sites like 바카라 사이트, for example.
"You can't play if you don't win" is a double-edged sword. In a way, I did "play" because I picked up the ticket and cashed it in. But in a way I didn't play, because I didn't actually buy the ticket. It wasn't even given to me (in the traditional sense). And the person that dropped the ticket probably thought it was a "loser" because they played $10 and "only" won $2. They lost money on the deal.
But from my perspective, I was $2 richer!
The last 18 months have been arduous and hard for me on a lot of fronts. At some point, I probably faced down some depression, though I was never clinically diagnosed. I've done a LOT of questioning my worth, my value, and why I'm really on this planet in the first place.
Two dollars won't even buy me a soda at my local restaurant, let alone pay my rent, but it was a sign. A clear sign that miracles are there if we are looking for them. I know that sounds kind of mystical and metaphysical, but it's true. I found that money because I was looking for it.
Well, I was looking for a miracle, and I chose to see this "win" as a miracle.
You have to have your eyes open and show up.
You have to be willing to go for what matters to you - even if it seems unreasonable. Even if it seems impossible. If it's in your heart to have it, you have to be courageous enough to show up for it. And keep showing up consistently.
In that respect, Mom was right: you can't win if you don't play.
But she was also wrong. I won without playing "the game" (by society's rules, at least). That little lottery ticket opened a Pandora's box of questions about the "teaching" that's been passed down through my family for generations. The "lessons" and "stories" that, in a previous era, had to be true for survival no longer serve the person I'm becoming in this era of creative entrepreneurship.
In the past, if you didn't "play by the rules", you wouldn't be taken seriously, and you probably wouldn't even get a foot in the door, let alone win. There were gatekeepers, expectations, and unwritten "rules" that were foisted on you by your industry, society and "the world". These rules were designed to keep certain people out, and to protect the survival of others. You had to play their way, or you simply couldn't play.
Now, you have a lot more latitude to define success on your own terms and not just survive, but thrive. You can create your own career, doing what you love, and make good money doing it - without selling your soul. That's the entire premise of how I help my clients!
Those old stories that once served to protect, inspire, and motivate me, had been holding me back from the life and career I was meant to have. I couldn't see that until I won the lottery.
What thoughts, beliefs, and stories do you hold as true, that might actually be limiting your success without you even realizing it? Untangling those beliefs and thought patterns can be tough, but the rewards far outweigh the risks.
But here's the other thing that rattled my brain. I won $2. Winning anything was contingent upon someone else. Somebody else played the game, bought the ticket, left it on the ground. At least three other people walked right past the ticket before I picked it up. In short, I had no control over the outcome. All I could do was be in the right place at the time of the miracle.
Miracles are awesome, and they can feel magical. But they are, in many ways, unpredictable - even if you're looking for them. You don't know when they'll arrive, or in what form, and sometimes it's hard to know if it even is a miracle until well after the fact. Sometimes the worst thing that ever happened to you is actually a blessing in disguise... a miracle you won't see until years later.
In life, we can wait for others to open doors for us, or we can make a plan and get sh*t done. (Tweet This)
Waiting around for miracles is the snail's path to success. Can it happen? Sure! I just won the lottery, for crying out loud! But, I only won $2, because that's all the ticket was worth. Someone else got to dictate the terms of my success. I could only win what they played and paid for.
I don't want someone else to dictate how successful I can be. I don't want someone else to have that much influence over my success journey. I mean, I won't turn away blessings when they show up - even the $2 variety - and I'm not going out of my way to play the lottery, either.
I know I can't control everything - and some might say that control, like safety, is an illusion. But if I set an intention and follow it with consistent action, I'm going to move the ball further down the field more often than the guy standing around, waiting for a winning lottery ticket to fall at his feet.
Will there be setbacks? Most likely. As we all know, the so-called "overnight success" stories usually involve a lot more preparation and hardship than we realize. As Thomas Edison famously said, "opportunity is missed by most people because it is dressed in overalls and looks like work."
I'm no stranger to hard work, although I'd like to be. 🙂
There were other gems of discovery that I'm still unpacking, and I'm sure you could tease out a few lessons of your own from this story, but ultimately, while I welcome all the miracles and blessings coming my way, I'm not going to sit on the sidelines and wait for them. I'm going to keep showing up, sharing my Great Work, and defining success on my terms. Not my mom's terms, or the terms of my ancestors, or even the terms of my fans and clients.
My game is the only game that matters for me. It's a game I'm happy to play, and one I can't lose, because I make the rules.