Whenever a person invests $40, plus $10 shipping for a box of 16 chocolates, you can be sure they're buying more than just chocolates. But what makes this offer work? And how can you apply it to your own business? Watch the video!
(This is an excerpt from Spotlight Sessions, my program to help you build your Noble Empire without selling your soul.)
Now that you've gotten a better idea about how your clients approach your offer, can you see a new way to describe what it is that you really sell?
Share your thoughts in the comments!
A powerful reminder from Mike Michalowicz, author of The Pumpkin Plan and The Toilet Paper Entrepreneur.
Guest post By Dan Kennedy
Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except those who didn't pay at all). We quickly instituted a number of corrective measures, including tighter credit controls and policies, interests charges, a sequence of past-due notices, and collection calls.
We started sending hand-signed thank you notes for prompt payment to anybody who did pay on time...those who were almost on time...and even late payers who responded to a past-due notice. Guess what happened? Those customers who received thank you notes became better paying customers.
I know a Doctor who started a procedure of giving fresh, long-stemmed red roses to his women patients who showed up for their appointment on time, or paid their bills on time, or referred another patient. "Funny thing," he told me. "We no longer have patients missing appointments. Our collections have improved. Referrals are up. And, some guys are asking how they can get roses, too!
I figured it up just the other day; last year, personally and for my various businesses combined, I signed checks for well over one million dollars, in payment for goods and services to all sorts of people and companies. And I don't care what anybody says - a million bucks is a lot of money. Yet, I can count on the fingers of one hand the number of the recipients of all that money who have expressed any gratitude in any formal kind of way. Only one of them found out and recognized my birthday.
Just saying "thanks" is a big step ahead of the competition today.
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DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider's Circle, is the largest paid subscription newsletter in its genre in the world. Learn more and get your free two-month subscription today.
So I have this friend/colleague who was once a great client (I'm happy to admit that happens pretty frequently in my business), and she's doing this amazing love experiment. She's making her coaching available as part of the gift economy.
It's humbling and awesome to watch.
And when I get that twinge, I know it's a sign. A sign of something in me that wants something that I imagine must be happening on that "greener side of the fence" - whether or not it's really happening.
Envy is interesting when you step back and look at it "rationally". I use the quotes, because I still question whether or not it's really possible to be rational about our emotions, but I digress...
See, envy makes assumptions. Often, it's not the THING that someone else has that you really want. It's what you think you'll experience by having that thing.
In my heart, I assume that Rhiannon's getting all kinds of success, exposure and love from her community for offering her uh-mazing coaching services in this way.
It can be a real challenge to find even a little piece of quiet during the day. But quiet stillness is a daily must-have if you want to stay sane and allow for the blessings that come from intuitive/divine guidance.
This week's Convo features Joanna Weston, a certified Martha Beck trained life coach. We talk about finding stillness, what coaching is (and what it isn't), as well as how she's helping her clients create space for the sacred.
Visit Joanna and learn more about her "Creating Space For The Sacred" program.
Before last week, I thought hot pink handcuffs were reserved for a naughty midnight rendezvous or some other illicit affair.
I never once considered they might actually be used to shackle my son and remand him into the custody of the local county detention center.
And yet, there I sat, saying quick goodbyes, reaffirming my love for my kid, no matter what. (more…)
Shocking, but true: back in 1994, an unknown, unsigned artist had a number one hit. Lisa Loeb's "Stay (I Missed You)" became the spring board for an enduring career for the bespectacled artist - one that took a more traditional turn when she signed with Geffen Records.
Back then, it was almost unthinkable for a musical artist to go the independent route. In fact, had Loeb not lived across the street from Ethan Hawke, it's possible her song would never have made it into "Reality Bites" (and on to make history). "The industry" pretty much controlled airplay, exposure, income and identity for anyone that wanted to be a successful, profitable musical act. So it made good sense back then to get signed as quickly as possible. Unfortunately, that could also mean a lot of "compromise" - from your sound, to your look, and all points in between. IF you wanted to be "successful" you had to be willing to relinquish your identity as an artist (just ask (more…)
[Note: This isn't a topic I get to blog about much, because, well, my skin color is usually irrelevant to the work I'm doing in the world (funny how that works, huh?). I've been very fortunate that the bulk of the racist remarks I've dealt with in my life stemmed from ignorant classmates during my school days. There was that one dumb co-worker, but I'll just chalk that up to his old age and inability to grasp multi-ethnicity. Fortunately, he's part of a dying breed, and a relic of a by-gone era, that hopefully never returns.]
Growing up as a multi-racial kid in a blended family wasn't easy.
I was called all kinds of names every day on the school bus. My favorite?
Zebra. The black kids thought I was "too white to be black" and the white kids thought "I was too black to be white". It was the one term they could all agree on.
As a "Zebra" I was delightfully different (okay, it wasn't so delightful then, but I digress). Able to embrace both my white-ness and my black-ness - regardless of how derogatory the term was meant to be. It was certainly better than "honkey" or that "n" word that still floats around in certain circles.
So imagine my delight (and my surprise) when I found this (more…)
The Convo returns! This week's video is a segment from Module One of my Spotlight Sessions program. The program launched today, and it felt like this segment was important to share with you.
Where are you at in your 5 Key Areas? What could you be doing differently?
Last year, I was introduced to a concept that I've continued to grapple with from time to time. The picture below is taken from page 61 of Dr. Maria Nemeth's book "The Energy of Money". It's an illustration that one of her teachers once shared with her:
When my coach first introduced it to me, it made perfect sense. I spent little time trying to understand it, and a TON of time trying to figure out where I was on that path.
I recognized I spent a lot of time pretending, a little time being afraid, and almost NO time embracing who I really am.
Sadly, my own experience as a coach tells me I'm not the only person living this way.
These three identities: The Pretender, The Coward, and True Self show up at various moments (more…)