Author: Lisa Robbin Young

As a business, promotion is essential and that promotion isn’t just confined to the online world and locally. When businesses travel to conferences and events, it’s an opportunity to market the business to a wider market.  Taking full advantage of these occasions is important as a business, whether it’s a new company or it’s existed […]

(Image credit) For a small business, marketing can be the difference between success and failure. However, it's not as simple as it once was. You need to be aware of the different options that you have at your disposal today to get the most out of them. In this article, we'll look at some ideas […]

A chat with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience

In this episode, we’re going to take a closer look at what Cancel Culture Vultures are and how to protect yourself from their wrath - if that’s even possible. They’re vigilant about all the wrong things. They care more about being right than calling in for accountability. While they are a prevalent part of society at the moment, if you spend too much time worrying about them, it will stall your growth.

If you want to protect your business and make sure that your workplace is kept safe and secure at all times, the actions you take will matter a lot. If you’re not able to keep your workplace secure at all times, you’re going to eventually regret that, and that’s not what you want. So read […]

Pixabay. CCO Licensed. When marketing your business, you need to be careful of which tactics you use. Certain marketing methods could see you facing a lawsuit or heavy fines. Many people adopt these tactics without even realising that they could be deemed illegal. Below are 7 examples of the marketing mistakes you should be avoiding.  […]

How do you make the jump from being a big fish in a small pond to a larger one? While you can’t control the outcome, there are a few things you can do. Leverage your “local” relationships, give yourself time to both be seen and to deepen relationships with the right folks, find your consistency rhythm, and above all, don’t take it personally when folks act like they don’t know you.

Being invisible - especially in your business - has advantages… some hidden advantages that you’re probably not even consciously aware of. Today, we’re going to shine a light on these perks of invisibility so that you can make some empowered decisions about when to step into your spotlight and when to stay carefully tucked away in the shadows. 

Are you interested in expanding your business? If so, then it’s important to take the right path. One of the problems that you can run into here is causing your business to be inefficient. This can happen if you grow your company too quickly. The good news is that there are some simple steps that […]

[Creative Freedom S7E6] A few years back, while attending an abundance workshop, I encountered one of the scariest moments of my life! A particular exercise gave me, a business coach, a very “deer in the headlights'' moment but also, a breakthrough that changed the way I work with clients. Had my coach not taken just […]