Have you ever felt like you're not good enough, even though you know you're talented? Are you feeling like you're the only one who hasn't quite figured out this whole "success" thing despite your years of experience and talent? Like you should "be there" by now - wherever that is. Or worse you keep getting overlooked and passed over for other people in your industry who aren't as skilled, qualified, or don't have the same depth of experience as you?
Well, my friend, you might just be an Undervalued Unicorn!
You're probably wondering what the heck an Undervalued Unicorn even is. This is the best way I know how to describe the kind of clients I just adore! An Undervalued Unicorn is someone who is an absolute badass at what they do. They've got years of experience, a list of credentials as long as their arm, and a small army of raving fans that sing their praises. But they haven't gotten the recognition, the rewards, or the respect that they deserve for their genius.
Undervalued Unicorns sometimes fight with Impostor Syndrome, but usually Unicorns know that they are Unicorns - they know how good they are at what they do. It's usually less about feeling like an impostor and more like the sense of impatience and frustration that rise out of the Passed Over Paradox - being overlooked or undervalued by influencers in their field.
Undervalued Unicorns are some of the most innovative, risk-taking, and badass people out there. Because of your unique take on things, it's easy to feel misunderstood or like you're on the outside, looking in. You might feel like the underdog, the misfit, or the black sheep of your industry.
You have an advantage that others don't: you see the world in a different way, and that means you can create things that other people can't even imagine. Maybe it's a new business model, a new product, or a new way of doing things. Whatever it is, you have the power to bring your vision to life!
One of my clients is a perfect example of this. Jamie (not their real name) is a professional with more than ten years of experience in their field - and all the credentials that go with it. They envisioned a future where they would be on television, writing books, and being seen by the world for the expertise that they'd developed in their chosen field.
Jamie was definitely a Unicorn - a remarkable standout in their field - in an almost magical, mythical way. But what made Jamie an undervalued Unicorn was that they were grossly undercharging for their work. They mistakenly believed that they were charging the "going rate" for where they live and couldn't possibly charge more. But that rate wasn't sustainable. Jamie was compromising so much about themselves and the quality of their client experience just to keep that lower rate. Jamie could barely make ends meet when we met, and was ready to flip the tables and quit the career they'd worked so hard to build because they just didn't know how to break through.
Then, Jamie saw a newbie to their field charging nearly double what Jamie was charging - and getting it!
That's when a switch flipped.
Jamie finally realized they were ready to shift their thinking and open their eyes to how those false stories had been holding them back!
Jamie raised their rates and started showing up more visibly in the market. And guess what? The people who already loved Jamie loved this new way of showing up more powerfully. Most were even happy to pay higher rates to keep working with them. Those higher rates also meant that Jamie could afford to be more generous. Jamie created new offers that were financially accessible to people who might not otherwise be able to afford their new rates.
As Jamie's visibility grew, they got getting stopped on the street! Media outlets started seeking Jamie out for interviews. Jamie wrote a book and is now considered one of the foremost authorities in the world on their subject.
After years of working with these undervalued Unicorns, I can tell you that one of the biggest things you need to do is choose yourself. To stop waiting for someone else to pick you and create your own stages and your own opportunities. I know it can be easy to feel like you're not good enough, or just an impostor trying to fake your way to the top, but that's not true. Here's why:
First, Undervalued Unicorns are natural innovators. You don't just accept the status quo - you're frequently looking for ways to improve, to do things differently, maybe even stand out from the crowd in the process.
Unicorns don't fit neatly into any particular box. You're pushing boundaries and exploring new territory. Think about Prince - he was always breaking the rules and doing things his own way, whether it was his name, his fashion choices, or the way he approached music. He didn't care what anyone else was doing, he just did what felt right to him. And that's what makes Undervalued Unicorns so valuable - they're always pushing the envelope and bringing new ideas to the table.
You have a knack for thinking outside the box and coming up with ideas that nobody else has thought of. That's a gift that make a big difference!
Undervalued Unicorns are the mavericks of their industries. They are the rule-breakers, the game-changers, the ones who refuse to conform to traditional norms and instead pave their own path to success. That's not always an easy path, but it sure is rewarding when you can stay the course.
Unicorns aren't afraid to put themselves out there and try something new. Sure, it can be scary as hell, but that's what makes it so thrilling.
When Lady Gaga broke out in the late 2000s, she was unlike anything in pop music at the time. With her wild costumes, theatrical performances, and unapologetic attitude, she quickly became a household name. But Lady Gaga fought tooth and nail to get there.
Yes, her dad offered to pay her rent for a year, but she still had to show up and do the work - or give up on her dream and go back to school. In her own words, “I left my entire family, got the cheapest apartment I could find, and ate shit until somebody would listen.”
About a week before it was time to call it quits, a door opened... then a label signed her. Then they dropped her. But she just kept going. As a songwriter, a background vocalist, whatever it took to keep the lights on and play for one more day. Then, she got picked up by another label and they got her. The label invested in her development and the rest, as they say is history.
Lady Gaga's story is a prime example of the Undervalued Unicorn mentality. She refused to let the industry dictate her success, instead carving out her own path and using her creativity and innovation to get noticed. And it paid off in a big way - today, Lady Gaga is one of the biggest names in music, with a loyal fanbase and a string of hits to her name.
That kind of fearless attitude and out-of-the-box thinking is what sets you apart - and is essential for your success.
And the piece that is often the most difficult for Undervalued Unicorns to embrace is that you create your own path to success. You can't wait around for someone else to hand you an opportunity. Make your own.
I've lost count of the number of times well meaning people have said I couldn't make a living as a creative entrepreneur, or that I should have a "real job" as some kind of "back-up plan". The career I've built for myself is a real job.
Undervalued Unicorns that wait for someone to give them permission or validation are usually frustrated and resentful. It's a harder path, sure, but creating your own path to success is a major advantage in today's crowded marketplace. But having that much autonomy can also feel like a lot of pressure:
"What if I fail? What if it doesn't work?"
Oh, but sweetie... what if you succeed beyond your wildest dreams? What if it does work??
That can be just as scary sometimes.
It's not always easy to be on the front lines, but that's where you need to be if you want the success that seems to be passing you by. Own your badassery. Sure, you may feel like an impostor sometimes - or like nobody sees how hard you're working, but that's not reality. The truth is that you are powerful, talented, and freaking amazing! Take a risk this week and try something new. Show up more YOU than you ever have before - out loud and on purpose!
Believe in yourself. Choose yourself. Because if you don't, why should anyone else?
I can’t believe 2022 is almost over! During the Creative Freedom Retreat last week, we began planning for 2023, and I think this particular episode is a perfect way to end Season 7 of the Creative Freedom Show and segway into the new year.
I’ve been in the online world for almost 30 years (zoinks!). I've been a business coach for almost 20 years. I've seen a lot, done a lot, and worked with many different clients in that time: direct sellers, solopreneurs, and now creative entrepreneurs. Over time, I put A LOT of content out there. Some of it resonates, some of it doesn’t, and in the process, you’re left carrying this sort of hodgepodge of “stuff.”
At the end of 2021, I got real clear that my message wasn’t landing with my right audience. Being in the online space for so long, I felt challenged to find someone I could trust. Someone who got ME. And most importantly, someone who wasn’t going to snow me (if you know, you know!) but would help me figure out exactly what I wanted my new messaging to be.
For the final episode of Season 7 and 2022, I’m sharing my interview with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience. Bonus: I’m also sharing the messaging guide we created for my business, so you can see how this works.
With a Ph.D. in Communication and 25+ years of experience working with solo service providers to Fortune 50 corporations, Michelle has the cred and experience to take your complex ideas and distill them into a persuasive message that powers your marketing, copy, and sales. She is the Founder/CEO of Communication Rebel, where she helps change-making business owners, entrepreneurs, and speakers become thought leaders by taking a stand with their 3 Word Rebellion. She is also the host of the Rebel Uprising Podcast and author of three books, including 3 WORD REBELLION: Create a one-of-a-kind message that grows your audience into a movement.
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Theme music: “Big Time” by Ikoliks, Artlist.io
Ever been on a bad date? I mean a really bad date? One that was so bad you felt the urge to write a song about it? Have you ever been the subject of a song about a really bad date?
I’ve kissed a few frogs in my day, but none of them warranted the kind of song that Nile Rogers of the famous music group CHIC wrote back in 1981. He went out with a woman and at some point in the evening, she started expecting him to use his celebrity status for her benefit. The nerve!
This young lady may well be the first person to ever be canceled. Seriously. You may not know her name, but that date was so bad that Niles went home and wrote the song “Your Love Is Canceled” He equated cancellation to the way television shows are canceled. They’re just gone… never to be seen or heard from again.
Boycotting and public shaming has been around for a very long time. But thanks in large part to the rise of social media, Cancel Culture has become a popular tool to villainize celebrity types - even folks that are only famous in their industry. And Cancel Culture Vultures are at the heart of that.
Podcast Show Notes
Inside this episode, we're talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
Big hair, neon colors, the Rubik’s cube, and capri pants are all the rage. At a high school in Philadelphia, three kids are trying to start a new musical group.
Instead of using their own names (Grimaldi, Morris, and Nelson), they decide to call themselves “Unique Attraction”. Three more classmates joined their group, eager to bring their R&B stylings to the masses.
This budding group of vocalists worked hard and persisted despite graduations, creative differences, and other changes to the group. They got a big break when they snuck into a concert and crossed paths with Michael Bivins of the newly formed Bell Biv DeVoe.
Talk about perfect timing!
Seizing the opportunity, they did an impromptu performance, which led Bivins to give the group his phone number. Eventually, they called, which led them (eventually) to being signed by Motown Records as the soulful quartet known today as Boyz II Men.
B2M didn’t hit the big time immediately. They got a PHONE NUMBER.
They still had to graduate, for one thing! And practice... and call Michael Bivins... and practice!
This story of not-so-overnight success points to a common problem I find when clients come to me wanting to be the celebrity of their space. Most people think they have a visibility problem - “ooh, I just need to get in front of more people! I just need more eyeballs on my work” and while that may be true, it’s usually more of a capacity problem that’s causing the visibility problem. That's what we're exploring in this episode.
SPECIAL ANNOUNCEMENT: If you want help with YOUR capacity, I'm doing a One-Time-Only special event at the end of November. Stop being a best-kept secret and build your custom roadmap to celebrity status in your niche. Join me for the Unleash Your Star Power Workshop!
Inside this episode, we're talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
If you could have any superpower, what would it be?
Not long ago, when people asked me that question, I’d say “invisibility” almost without thinking about it. But then I realized that, for as much as I thought being invisible might be cool, I also very much wanted to be seen. Being invisible was really more about wanting to stay safe - which, as we discussed in a previous episode, is really an illusion and all about being comfortable. Something, kind of the opposite of what building a business is about.
Being invisible - especially in your business - has advantages… some hidden advantages that you’re probably not even consciously aware of. Today, we’re going to shine a light on these perks of invisibility so that you can make some empowered decisions about when to step into your spotlight and when to stay carefully tucked away in the shadows.
Inside this episode, we're talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
A few years back, while attending an abundance workshop, I encountered one of the scariest moments of my life! A particular exercise gave me, a business coach, a very “deer in the headlights'' moment but also, a breakthrough that changed the way I work with clients. Had my coach not taken just a few extra moments out of her agenda to help me with this roadblock, I might still struggle with the idea of holding onto something so much. I might have never fully launched the Incubator, which has helped our clients make millions of dollars in the 6 years we’ve been running it. Many of those folks started at zero, so that’s real revenue. Real lives changed that might not have happened if I hadn’t faced down that fear.
What’s the lesson? An Environment of Empowerment can help you overcome your fears.
As I mentioned in our last episode, even Betty White had her haters. Making yourself a victim is something that you have influence over and I am here to help! It starts by not being an a-hole, creating an environment of empowerment for yourself, and fostering a sense of belonging with your existing audience, which in turn changes your audience into your Raving Fans.
Listen to the full episode for more details.
Inside this episode, we're talking about:
Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.
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Theme music: “Big Time” by Ikoliks, Artlist.io