I can’t believe 2022 is almost over! During the Creative Freedom Retreat last week, we began planning for 2023, and I think this particular episode is a perfect way to end Season 7 of the Creative Freedom Show and segway into the new year.
I’ve been in the online world for almost 30 years (zoinks!). I've been a business coach for almost 20 years. I've seen a lot, done a lot, and worked with many different clients in that time: direct sellers, solopreneurs, and now creative entrepreneurs. Over time, I put A LOT of content out there. Some of it resonates, some of it doesn’t, and in the process, you’re left carrying this sort of hodgepodge of “stuff.”
At the end of 2021, I got real clear that my message wasn’t landing with my right audience. Being in the online space for so long, I felt challenged to find someone I could trust. Someone who got ME. And most importantly, someone who wasn’t going to snow me (if you know, you know!) but would help me figure out exactly what I wanted my new messaging to be.
For the final episode of Season 7 and 2022, I’m sharing my interview with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience. Bonus: I’m also sharing the messaging guide we created for my business, so you can see how this works.
With a Ph.D. in Communication and 25+ years of experience working with solo service providers to Fortune 50 corporations, Michelle has the cred and experience to take your complex ideas and distill them into a persuasive message that powers your marketing, copy, and sales. She is the Founder/CEO of Communication Rebel, where she helps change-making business owners, entrepreneurs, and speakers become thought leaders by taking a stand with their 3 Word Rebellion. She is also the host of the Rebel Uprising Podcast and author of three books, including 3 WORD REBELLION: Create a one-of-a-kind message that grows your audience into a movement.
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Theme music: “Big Time” by Ikoliks, Artlist.io
Ever been on a bad date? I mean a really bad date? One that was so bad you felt the urge to write a song about it? Have you ever been the subject of a song about a really bad date?
I’ve kissed a few frogs in my day, but none of them warranted the kind of song that Nile Rogers of the famous music group CHIC wrote back in 1981. He went out with a woman and at some point in the evening, she started expecting him to use his celebrity status for her benefit. The nerve!
This young lady may well be the first person to ever be canceled. Seriously. You may not know her name, but that date was so bad that Niles went home and wrote the song “Your Love Is Canceled” He equated cancellation to the way television shows are canceled. They’re just gone… never to be seen or heard from again.
Boycotting and public shaming has been around for a very long time. But thanks in large part to the rise of social media, Cancel Culture has become a popular tool to villainize celebrity types - even folks that are only famous in their industry. And Cancel Culture Vultures are at the heart of that.
Podcast Show Notes
Inside this episode, we're talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
Big hair, neon colors, the Rubik’s cube, and capri pants are all the rage. At a high school in Philadelphia, three kids are trying to start a new musical group.
Instead of using their own names (Grimaldi, Morris, and Nelson), they decide to call themselves “Unique Attraction”. Three more classmates joined their group, eager to bring their R&B stylings to the masses.
This budding group of vocalists worked hard and persisted despite graduations, creative differences, and other changes to the group. They got a big break when they snuck into a concert and crossed paths with Michael Bivins of the newly formed Bell Biv DeVoe.
Talk about perfect timing!
Seizing the opportunity, they did an impromptu performance, which led Bivins to give the group his phone number. Eventually, they called, which led them (eventually) to being signed by Motown Records as the soulful quartet known today as Boyz II Men.
B2M didn’t hit the big time immediately. They got a PHONE NUMBER.
They still had to graduate, for one thing! And practice... and call Michael Bivins... and practice!
This story of not-so-overnight success points to a common problem I find when clients come to me wanting to be the celebrity of their space. Most people think they have a visibility problem - “ooh, I just need to get in front of more people! I just need more eyeballs on my work” and while that may be true, it’s usually more of a capacity problem that’s causing the visibility problem. That's what we're exploring in this episode.
SPECIAL ANNOUNCEMENT: If you want help with YOUR capacity, I'm doing a One-Time-Only special event at the end of November. Stop being a best-kept secret and build your custom roadmap to celebrity status in your niche. Join me for the Unleash Your Star Power Workshop!
Inside this episode, we're talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
If you could have any superpower, what would it be?
Not long ago, when people asked me that question, I’d say “invisibility” almost without thinking about it. But then I realized that, for as much as I thought being invisible might be cool, I also very much wanted to be seen. Being invisible was really more about wanting to stay safe - which, as we discussed in a previous episode, is really an illusion and all about being comfortable. Something, kind of the opposite of what building a business is about.
Being invisible - especially in your business - has advantages… some hidden advantages that you’re probably not even consciously aware of. Today, we’re going to shine a light on these perks of invisibility so that you can make some empowered decisions about when to step into your spotlight and when to stay carefully tucked away in the shadows.
Inside this episode, we're talking about:
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Theme music: “Big Time” by Ikoliks, Artlist.io
A few years back, while attending an abundance workshop, I encountered one of the scariest moments of my life! A particular exercise gave me, a business coach, a very “deer in the headlights'' moment but also, a breakthrough that changed the way I work with clients. Had my coach not taken just a few extra moments out of her agenda to help me with this roadblock, I might still struggle with the idea of holding onto something so much. I might have never fully launched the Incubator, which has helped our clients make millions of dollars in the 6 years we’ve been running it. Many of those folks started at zero, so that’s real revenue. Real lives changed that might not have happened if I hadn’t faced down that fear.
What’s the lesson? An Environment of Empowerment can help you overcome your fears.
As I mentioned in our last episode, even Betty White had her haters. Making yourself a victim is something that you have influence over and I am here to help! It starts by not being an a-hole, creating an environment of empowerment for yourself, and fostering a sense of belonging with your existing audience, which in turn changes your audience into your Raving Fans.
Listen to the full episode for more details.
Inside this episode, we're talking about:
Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io