Tag: business

This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.

This is Episode Two in a series of unscripted conversations I'm hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important "product" that your company has to offer is you. No matter where you go, there you are, on display for the world to see, and if you represent a business, that's part of the reputation of the company.

This is Episode One in a special bonus podcast-only series I've created to share the most important lessons I've learned over the past 25 years. Yep. I've been an online entrepreneur for over 25 years now - back when the World Wide Web was a new-fangled thing and the Internet itself was a young upstart, barely old enough to drink.

this phrase "create epic content" has become synonymous with "if you can't make something that goes viral, then don't do anything at all" - which is a trap that either keeps you stuck on a hamster wheel of content creation in your creative business or paralyzed by perfectionism to the point of doing nothing at all.⁠ Instead, I'm going to show you an easy way to share engaging, meaningful content with your audience on the regular on any platform. And you don't even have to create it all. In fact, if you want to have a life, you probably shouldn't!⁠

You've got LOTS of ideas. How do you keep track of them all? Can they even be managed? How do you decide which ideas to pursue, and which ones to table for later (or even give away to someone else)?

As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.

[Creative Freedom S5E7] If you're a heart-centered creative entrepreneur struggling with pricing, there's good news: you don't have to subsist on a survival-level income, and you don't have to price gouge your clients in order to be successful. There's a middle ground that's profitable and sustainable. Your pricing tells a story, and it's personal. For […]

Have you ever watched Cake Boss? They make some pretty amazing cakes, and my youngest has recently become fascinated with every cooking show on Netflix he can find, including that one. I'm no Cake Boss, but I love my kids. So when it comes to birthdays, I do my best to give my kids the […]

Here in the U.S., it's almost Thanksgiving, which means, black friday, cyber monday, and a whole lot of campy, cheesy, in-your-face marketing to ply you into buying more "stuff" to make your holiday complete. Blech. It's one of the reasons I do an annual give-back campaign each November around the anniversary of my launch of The […]