Tag: branding
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A logo is not a brand
There. I said it. I’m not the only one who’s said this over the decades, but it seriously bears repeating. I’ve been talking a bit in my recent emails about the power of a strong brand. Strong brands have the power to influence, excite, disrupt, and move the masses. Millions of people can be swayed…
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Build an Authentic Brand That Resonates with Your Audience
My husband and I were talking about the movie Grease the other day. While I was conjuring up lyrics from “You’re The One That I Want”, Jim piped up and said, “The moral of that story is that you’ve got to change yourself if you want a man.” I was not seeing it. I mean,…
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Be True To Yourself (A parody of Journey’s “Be good to yourself”)
As part of Season 6 of Creative Freedom, we decided to take our parodies to a new level. Here’s the full-length parody from Episode 1.
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Plans are useless, but planning is everything
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain’t coming – or BUYING! At the core, marketing is sharing your message with an interested audience. But what’s…
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My Biggest Business Mistake – and how I turned it around
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain’t coming – or BUYING! At the core, marketing is sharing your message with an interested audience. But what’s…
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It’s Not Magic. It’s Marketing
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain’t coming – or BUYING! At the core, marketing is sharing your message with an interested audience. But what’s…
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You Are The Most Important Product Your Company Offers
This is Episode Two in a series of unscripted conversations I’m hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important “product” that your company has to offer is you. No matter where you go, there…
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How to brand yourself as a creative entrepreneur
It’s not always easy to brand yourself when you’re constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries – and what it means to you (and your clients) in its current evolution.