Lisa Robbin Young

[Creative Freedom S5E1]

Brace yourself... Creative Freedom Season Five is here!

That's right! After a year of researching, scripting, filming, editing, and travelling, Creative Freedom is back for another season of inspiration and education to help you Own Your Dreams Without Selling Your SoulTM.

Creative entrepreneurs from all over the place sent me questions to answer, and we're kicking off the season with a few of the most important ones. Today, we're talking about branding, specifically how to re-invent yourself or brand yourself as a creative entrepreneur.

It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.

Listen to the Podcast

Download Season 5 Episode 1 | iTunes | Stitcher | Spotify 

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Podcast Show Notes

  • 01:55 - A brief history of branding - it's not as boring as you might think!
  • 08:08 - What branding means (to you and your Raving Fans) in today's world
  • 9:27 - The evolution of my coaching practice from Home Party Solution to the Creative Freedom brand
  • 16:06 - The importance of repetition and reputation in branding yourself as a creative entrepreneur
  • 17:30 - 3 questions to ask yourself to help define your brand identity
  • 18:27 - Creative Entrepreneur Brand Case Study: Dr. Liz Powell
  • 20:29 - The new, old direction for the Creative Freedom Show
  • 23:37 - Where many creative entrepreneurs fall short with their branding

Mentioned in this episode:


Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: "Welcome to the Show" by Kevin MacLeod. Music and sound effects licensed under Creative Commons 3.0

In our last episode, I shared some tips to know if an event is worth attending or not. This week, it's only fair I offer some tips and lessons learned from my past 10+ years of doing live events. From basic teleclasses and online concerts to big, multi day virtual and in-person events, here are 8 lessons I learned - the hard way - that can save you a LOT of headaches and lost money when planning your next live event.

Update: Creative Freedom Live is filling up! We've got 2 private rooms left for the event. If it's a good fit for you, I'd love to see you there!

What kind of support do you need to make your next event a success?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

Over the past 10+ years, I've attended many events, hosted hundreds of live events of all shapes and sizes, and been paid to speak or perform at many more. So I think it's safe to say I've learned a thing or two about what makes for an event worth attending.

In this episode, I'm sharing a simple "equation" I developed to help you make an informed decision about which events are worth the investment, and which ones you can safely skip (for now), saving you precious time, energy, and money.

If you're curious about Creative Freedom Live, come check us out! Only 5 spots remain, and if it's a good fit for you, I'd love to see you there!

What are your event goals? What events are you attending in the next year?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is the last segment on aspects of underearning, but I'm coming at it a different way. Forbes just launched their list of 2018's richest self-made women.

I get where they're coming from, but the truth is that none of us is self-made. None of us just spontaneously appeared from the ether. Someone, somewhere had a hand in our birth and our rise.

So, I'm busting the “self-made” myth bubble in this episode, and showing you the 4 kinds of people you need to succeed, as well as why your environment is such a big deal when it comes to your success.

If you need more structure to get the support you need, or more practice in asking for help, join us in A-Club. You’ll get a lot out of our tight-knit community of folks. We’re all in there, working toward owning our dreams, one step at a time.

Who are your supporters? What's your environment like?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This is one of my most dangerous episodes, because I’m talking about what Dr. Brene Brown calls “Unwanted Identities” and how the shame of unwanted identities can impact your ability to charge higher rates for your work.

Disney's "Moana" also gives us a glimpse at how far you can go if you stay focused on what's most important to you (regardless of naysayers).

This episode contains excerpts from my program, Overcoming Underearning for Creative Entrepreneurs. If you need additional support unpacking your stories of shame around your rates, consider joining us!

What Are Ways That You've Faced Down Shame?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

Okay, so it's time to raise your rates, but how? Welcome to Episode 6 of the season! It's the logical follow-up to last week's episode sharing 11 signs that you need to charge more. So now that you're clear you need to charge more, here are 7 ways to make it happen without feeling icky about it.

Can you think of other ways to raise your rates?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

This one’s all about the dolla billz, baby! Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it’s time to raise your rates?

What if there were 11 ways?

Your wish is my command! Here are 11 external indicators that can help you determine if the time is right for a price increase in your creative business.

Need help communicating that price increase? Consider joining us for the Creative Freedom Guide To Overcoming Underearning, and build your confidence in changing your pricing!

What do you struggle with when it comes to raising your rates?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

Are you being a doormat in your business?

Do you constantly put everyone else's needs ahead of your own?

If so, you're not alone. This week, we're focusing on one way to mitigate the 5 core symptoms of underearning: learning how to say "no" with class and authenticity. This is the third in a series of videos this summer about overcoming the cycle of underearning.

As a mom and recovering pleaser, I have struggled with this issue personally for YEARS. This week's episode shares some examples and word choices you can swipe to help you practice saying "no" with class and confidence before the moment strikes. I also share an important warning about the tricky way your "no" can turn into an unwanted "yes" or a straight-up lie if you're not careful.

How do you handle saying "no" and setting healthy boundaries?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already accessed this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Fashion jewelry from Kerianne at FancyBargain.com. Tell her you saw her bling on Creative Freedom!

Video clip/song: "Yes" by LMFAO

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

Once upon a time, I ran ten miles and no one was chasing me.

It was a bucket list thing, to run the Bobby Crim 10-mile road race in my hometown. So I suited up and, in a matter of just over 2.5 hours, managed to lose about 4 pounds. Ha.

I also learned a lot about how to manage yourself as you combat overwhelm. Because, believe me, I wanted to quit MANY times. I have never been a professional runner. I barely trained for that race. But I finished. And the lessons I learned running that race can help YOU defeat overwhelm and keep momentum going when things get hard.

This is the second episode in a Summer-long series about dealing with aspects of Underearning. Want more help? Overcoming Underearning for Creative Entrepreneurs starts this week!

What do you do when you feel overwhelmed?

Share your thoughts and ideas in the comments. Be part of our Rising Tide! Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!

Credits and Sponsors

Race photos: DetroitRunner.com, Hovershots APV

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0

We're tackling one of the biggest problems creative entrepreneurs face this week: underearning. Too many years of "paying your dues" working for free or for "exposure" have compounded the problem of creative entrepreneurs owning and asserting their value in the marketplace and charging fees equal to that value. Add to that a sense of shame or other self-worth issues, and you can begin to see how and why this problem persists for so many talented people that don't happen to be as famous or prevalent as Beyonce or Bill Gates.

After years of struggling with this issue myself, and working with clients all over the world who face similar issues, I've identified 5 core traits or symptoms that are common among most creative entrepreneurs. I've tapped two important resources that helped me on my journey through this shadowy valley, and share these insights in this week's episode.

Do you recognize these symptoms of underearning in yourself?

Share your thoughts and ideas in the comments. Your insights may spark a conversation that helps someone else!

Mentioned in this episode:

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Credits and Sponsors

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0