Category: Biz lessons

Credit: Pexels Accidental entrepreneurship is more common than you might believe. So often, the creative entrepreneurs I talk with started their business out of a desire to move away from something else, and only after they'd seen some success "selling their stuff"... whether it was profitable or not. Whether you want to create a clothing […]

Image credit: Pexels As a business owner, you probably don't want one-time customers. I mean, you probably won't turn them away, either! But, having loyal repeat buyers creates stability in your business. Plus, it helps you build your credibility and establish your reputation in the marketplace. If you’re feeling a bit stuck when it comes […]

If you're a freelancer, you probably understand the importance of having a strong online presence. Your website is central to being able to market your business and establish yourself as a successful freelancer. Indeed, a well-designed website serves many functions, including: Here, this article will explore not the reasons why you need a website — […]

At the end of March, I had the honor of speaking at the TEDxBloomington Salon and it was amazing. Salons are generally smaller scale TED-style events that are locally curated, like any TEDx event. Unlike a larger, full-day event where the talks can range pretty widely, Salons are generally on a more focused topic. Our […]

For years, I've held connection calls where I hop on zoom for 20-30 minutes to get to know a new networking connection. Invariably, a business question pops up and most of the time I can spot a solution to their issue before the end of the call. In many of these cases, I was able […]

My husband and I were talking about the movie Grease the other day. While I was conjuring up lyrics from "You're The One That I Want", Jim piped up and said, "The moral of that story is that you've got to change yourself if you want a man." I was not seeing it. I mean, […]

Once upon a time, Emily was on her way to meet up with some friends at a local rock bar. As she walked down the street, the sound of guitars and drums beckoned her closer. She walked in and was immediately transported back in time: a dim room, neon glow, and the smell of leather […]

[Author's Note: Before you ask, this is NOT about the book "Choose Yourself" by James Altucher. I haven't read it yet. It's on my list. Pinky swear.] A colleague (let's call her Gina) confided to me that despite being a six-figure entrepreneur (with real profits), despite having retired her husband, and despite being able to […]

On Saturday, March 24, 1984, five students at Shermer High School report at 7:00 a.m. for an all-day detention: "a brain, an athlete, a basket case, a princess, and a criminal". That's where the movie, "The Breakfast Club" begins. Throughout the film, each student will struggle with coming to terms with who they really are (warts, […]

Have you ever felt like you're not good enough, even though you know you're talented? Are you feeling like you're the only one who hasn't quite figured out this whole "success" thing despite your years of experience and talent? Like you should "be there" by now - wherever that is. Or worse you keep getting […]