Lisa Robbin Young

Merry Christmas!

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It'sYourBusiness . jacketEarlier this year, I was one of the lucky folks that got an advanced copy of It's Your Business: 183 Essential Tips That Will Transform Your Small Business. It's a book written by JJ Ramberg, Lisa Everson, and Frank Silverstein, and ripped from the show "Your Business" on MSNBC. The book features immediately actionable tips and ideas from entrepreneurs. It reads like a resource guide or a reference book, and it's sitting on my bookshelf for handy access. The book covers a range of topics, from start-up to exit planning, and everything in between.

I got a rare chance to interview JJ and get her insight into:

  • what it means to be an entrepreneur today
  • how to balance the competing demands of a creative life
  • some insider tips to getting your own spot on the show
  • and more.

We also dig into JJ's own history as an entrepreneur, as she shares some of her favorite stories and tips from her journey. Due to technical issues, only the audio was available for this program

Right click and "save as" to download audio

 

I don't watch much television and rarely, if ever, watch the news. I had just finished my certification in Reiki training and a favorite song of mine jumped into my head. So I got a wild hair to start working on it in my studio. About an hour later, I was taking a break when an internet friend posted about the crisis in Sandy Hook. I felt compelled to record this for everyone that's hurting right now. For everyone that needs some peace and healing.

My songs are my prayers. This is my prayer for peace.

[Editor's note: This is part five in a series of year-end posts I write to focus my efforts for the new year. Here are links to parts 1, 2, 3 and 4.]

Brave.

That was the theme for 2012, and as I look back, I can say I'm pretty happy with where things ended up.

Even though they are far from the mark I set for myself.

And that's okay. In fact, it's actually a good thing. Because it took a LOT of bravery to adjust my sails as the winds picked up and the seas started churning in my life and business.

You may or may not know that I essentially dissolved my business in 2011. That means starting from very close to scratch in 2012. God bless my avid readers, because they are the ones that kept my ship afloat this year.

Ironically, that's probably the truth in every year, but my eyes weren't open to it. (more…)

[Editor's note: this is a re-post from January 2012. Part 4 of a series of year-end posts I write each year. When we migrated to the new site design, all the old posts were archived. Here are posts 12 and 3]

Every year, I pick a word to frame my development. I also pick a "theme song" to underscore my morning mindset work. I get to dig in and rock on each morning with a tune that pretty much sets me up for the day I want to have, the life and business I want to create.

Last year, my word was "ENTHUSIASM" (yes, I decided on all caps about half way through the year) - the idea being to infuse more spirit into everything I was doing. My theme song was Matthew West's "The Motions". I would lip sync and sing and conjure my own "rock videos" in my living room - like I was going to be on American Idol or something. It was funny, but it was also a very honest reflection of the kind of enthusiasm I really wanted to imbue in every action, every effort, every everything in 2011.

This year, after a daunting 2011 (hey, I asked for it!), I figured I needed to power up a bit, and picked "brave" as my word o' the year. I also selected Nichole Nordeman's song by the same name (some of the lyrics are in the boxes below). (more…)

[Editor's note: this is a re-post from December 2011. Part 3 of a series of year-end posts I write each year. When we migrated to the new site design, all the old posts were archived. Here are posts 1 and 2]

This is an ongoing topic of discussion for me. Fear is one of my most blogged about topics. So imagine my surprise when I attended a local metaphysical church and received a reading dealing expressly with fear. As accurately as I can recall, here's what she told me:

"For you, fear is everything. Spirit wants me to tell you that you need to put pen to paper, make a list, and write down all that you would do if there were no fear. You are capable of some amazing things, once you get past the fear."

Oh, snap!

The other reading was about a heavy weight that I've been carrying that will be lifted soon. I'm hoping that's something to do with my oldest's graduation from the wilderness camp he's been at for nearly two years now.

But I digress...

For those of you new to, or uncomfortable with the idea of intuitive readings, I try to take an approach that's comparable to what scripture tells us regarding prophecy and those who prophesy. At this moment in my life, I don't believe that anyone has all the answers for my life, so I'm willing to take any guidance that is presented to me and take it under advisement in prayer. It is foolish, to me, to ignore such gifts, and equally foolish to take them blindly at face value. Since I often get intuitive hits myself, I know that you can't always explain how or why you "know" something about someone or a situation. That doesn't negate the value or potential validity of the message being offered.

So as I'm wrestling with this intuitive guidance, my friend, Amy Oscar, decides to launch a December writing circle with this prompt.

Each year, I pick a theme and a song to undergird my doings for the year. This year's song was "The Motions" by Matthew West, because my theme was "Enthusiasm". I wanted to infuse everything I brought to the table with spirit, zest, and life. I didn't want to go through the motions or pay lip service to anything I was about this year. I'd say I hit my goal most of the time, although there was definite room for improvement in this area.

For 2012, I chose "Brave" as my theme, and the song "Brave" by Nichole Nordeman was a perfect fit for my continuing journey. In light of the whole fear thing, I find it equally illuminating that relinquishing fear is part of being brave.

So on my journey, I'm bringing bravery.

My journey includes pit stop destinations of two new books, a new music CD (it's been a few years since the last one), and an interactive television program where viewers can actually be part of the program and help shape the direction of the story lines. And, if I have to, I'll go it alone, but I plan to enlist the help of many friends for this journey (that would be you, and others, silly bean!).

I'm also bringing my can-do attitude, my duct tape, pocket knife, laptop, smartphone, and chewing gum. MacGyver would be proud, me thinks.

Lastly, I'm leaving behind a lot of baggage.

I look at my living room, which is slowly starting to empty out of storage unit mode and back into living room mode. I recognize that I (and my family) have carried around a lot of lifecrap for years and years. Like the boxes in the living room, it will be a slower, more deliberate process to clear out. I am determined to leave as much of it behind in 2011 when 2012 dawns. For me, this is at least as significant as any of the pitstops my 2012 journey may provide.

Oh, and presuming the world doesn't actually end in 2012, I'm looking forward to plotting a virtual retreat during the holidays next year.

Let the games begin!

[Editor's note: this is a re-post from January 2011. Part 2 of a series of year-end posts I write each year. When we migrated to the new site design, all the old posts were archived.]

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[Editor's note: this is a re-post from November 2010. Part of a series of year-end posts I write each year. When we migrated to the new site design, all the old posts were archived.]

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I was working with a client/colleague/friend* recently, celebrating her recent launch of a free worksheet she created for an opt-in on her website. She made mention that she'd gotten more response from her audience with that one freebie than she had from several other paid launches she did this past year.

And I don't mean "thanks for the free stuff!" kinds of responses. I mean her audience as actively seeking her out and thanking her for the powerful work she had just offered to them.

Before anyone jumps off the deep end about the "paid/free" conversation, that's NOT what this is about. There are pros and cons to giving stuff away. This conversation, instead, is about response vs. effort.

When she mentioned that she'd gotten such a great, positive, empowering response, I asked her, "About how much time do you think you spent working on this?"

She replied "About 30 hours, though I may be remembering too low."

She spent 30 hours working on something she planned to give away. (more…)

Entrepreneurs dream of success.

We crave it. We stalk it. And some of us continue to be eluded by it. You've probably written down a number -- or certain other goals -- and then began bowing at the altar of “if only.”

“If only I could have x, then I’d be successful.”

“If only y would happen, then I’d see some success.”

Far too few of us take the time to define success for ourselves; to step in to full ownership of success and what it can really mean. (more…)