Lisa Robbin Young

Freelancer? You Need An Engaging Website

If you're a freelancer, you probably understand the importance of having a strong online presence. Your website is central to being able to market your business and establish yourself as a successful freelancer. Indeed, a well-designed website serves many functions, including:

  • Showcasing your skills
  • Attracting potential clients
  • Standing out from the competition
  • Engaging with your audience

Here, this article will explore not the reasons why you need a website — we can safely assume that you already know them by heart and have probably discovered some new ones too — but the essential elements you need on your website. First of all, let’s tackle the obvious ones: You want a strong SEO-optimized presence as well as clear and obvious contact data. 

We’ll jump straight to the lesser obvious aspects of a freelance business website, and why you need them for growth. 

Unsplash - CC0 License

Professional-looking intro video

Video content has become increasingly popular due to its engaging nature and ability to convey information effectively. In fact, a video is more likely to engage your audience than a long text. That being said, you want to keep some crucial facts in mind: 

  • Not everyone watches videos with the sound on, so you want to turn on captions
  • People want sweet, short, and informative videos. You are unlikely to retain many viewers past the 1 minute mark. 
  • You want to strike a balance between video content and written content, as both are necessary

A professional crafted video will help showcase your personality, skills, and passion for your work. It is also a great greeting for new visitors. Believe it or not, but there are plenty of inexpensive and high quality Ai video generators that can do the job for you. 

Payment platform

Selling your services or products online has become a logical choice for freelancers. By integrating a payment platform into your website, such as the hosted payment form from PayTrace, you can streamline the process of receiving payments from your clients.

From a freelancing perspective, this not only saves you a lot of time and effort that you don’t spend preparing invoices and chasing payments, but it also offers a seamless and secure payment experience for your customers. This makes it easier for them to hire your services, or purchase your products, and for you to manage the transactional part of your relationship. 

Newsletter sign-up button

Building a loyal audience and maintaining a strong connection with clients is vital for every business. The belief that only established companies can have a newsletter is wrong. For freelancers, the newsletter can be a fantastic tool that allows them to send exclusive content, keep the audience in the loop, and share latest offers and activities. 

Even though newsletters may sound old-fashioned, they still help build loyalty and keep your customers in the loop. Therefore, adding a sign-up button on your website can help you build a group of potential leads. Regular (but not too regular) newsletters can nurture a loyal following, establish a sense of trust and credibility, and ultimately lead to repeat businesses and referrals. 

As a freelancer, your website serves as a powerful marketing tool that can attract clients, establish your brand, and demonstrate your USP. As such, you want to seize the opportunities to make your website work harder for you with the tips shared above.

You might also like:

Increasing Your Brand's Visibility: How to Grow Brand Awareness as a Creative Entrepreneur


Why a hiatus might be good for your creative business


How to succeed as a new creative entrepreneur