Launching a business is just the beginning of things. Like launching a rocket into space, you can't just take off and trust things will be okay. You need to keep things running smoothly, course correct and keep it on track to reach your destination. In business, that "destination" can be a moving target, so it's even more important to manage it successfully.
Your brand reputation is a key piece of that, as your business grows. It's one of the best ways to build credibility and generate more interest from paying customers. A great brand can set rates higher than the average and people gladly pay it. Don't believe me? Look at Starbucks and Apple. No one was going to pay those prices for what they offer... until someone did!
If you're looking to bolster your brand, then it's important to do what you can to stand out in meaningful ways. It's also important to focus on excellence to become a market leader. Wanting to become a market leader is not the same as actually becoming one, and making confident decisions goes a long way in this. Here are some ideas to help boost your brand right now.
Hiring creative thinkers is a great way of being able to make your company stand out and grow over the year. A recent article from the Harvard Business School highlights the importance of creativity in business. Your team (even if it's just freelancers right now) needs to be thinking differently if you want to be remarkable. That doesn't mean every idea will be a winner, but giving creative thinkers and talented individuals who think outside the box room to experiment often leads to exciting and innovative developments that help you stand out.
You have to try to think about keeping your focus on innovation as a modern company. The best way of being able to stand out and improve your brand is to try to innovate as much as you can. This means you have to make sure you consider some of the best ways of approaching business with a difference. Standing out and thinking about your unique selling point is one of the best ways of achieving success. And you need to try to put innovation front and center when you are trying to bolster your brand and make the key choices moving forward.
Providing a great customer experience is one of the best things that you can do when looking to improve your company. There are a lot of things that you should be looking to improve upon and the best way to do this is to make sure you focus on providing a great customer experience (this agency offers some ideas). People like to feel valued by businesses, and this means that your company should be focused on trying to provide the ultimate experience. Put yourself in the customer's shoes and think about how you can enhance things for them, and make their dealings with your business more enjoyable and exciting.
There are plenty of ways to boost your brand reputation. It's not a nice-to-have; it's an imperative if you want to be memorable and stay on the radar of your Raving Fans.
With everything that happened in 2020, you may not be thinking about doing an in-person event anytime soon. I get it. We had to take our annual client retreat online into a virtual format last year, and it was good, but it was definitely different than being in the same room together. Hosting an event […]
Plans are useless, but planning is everything
This is bonus episode 3 in a series of lessons learned from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING! At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.