The Convo: Fierce Loyalty Accelerators with Sarah Robinson
In this final segment of my interview with Sarah Robinson, we're talking about the Fierce Loyalty Accelerators, specifically, exclusivity and love. Sarah talks about how the accelerators aren't meant to be a stand-alone device to employ, but work in tandem with the Fierce Loyalty model to help you grow an intensely committed community of like-minded people (your tribe, your Noble Empire). Sarah also speaks candidly about why she chose self-publishing over the traditional route, as well as the results of working with a hand-picked street team to launch her book.
Anyone can be a hero for a day. An above-and-beyond gesture. An extra dose of good-will. Being in the right place at the right time. Anyone can have a day like that, do something awesome, and be a hero for a day or two. True heroes walk the walk, even when it's difficult. They do […]
It never ceases to pique my curiosity. Like the Bat-signal, or a police chase, when searchlights pop up in the sky, my brain tries triangulating the light sources to see if I can figure out what's happening. I start to wonder... "What's so exciting?" "Should I know what that's about?" "Where exactly are those lights […]