Woo to the hoo! Creative Freedom Season 8 launches next week!... and we are kicking things off with the most frustrating yet important topic I could ever share with you! You don't want to miss it, so stay tuned!
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"About Damn Time" is a parody of "About Damn Time", originally recorded by Lizzo. Parody lyrics by Lisa Robbin Young.
Marvel just dropped the official trailer for the upcoming film, Avengers Endgame. Filming began in August 2017, in the can since January, and in post production since October. Fans have been dropping concept trailers since August. But the current release date is scheduled for the end of April, 2019!
You can't buy tickets this early. So why drop the trailer now?
Yes, it takes time to edit a film, but not 18 months! The Marvel Cinematic Universe is a carefully choreographed series of content pieces that all work together on one timeline. They are released in a particular order that synchronizes with every other piece of content: film, television, etc. They tease future films in current ones, so you get a taste of what's to come. There are over 20 films already released in this series, with at least 15-20 more in the works (not to mention the numerous television series that are also interconnected to the film storylines)!
Disney also intentionally delayed the release of this trailer after the death of former President Bush. Disney insiders said they wanted to capitalize on the anticipated record-breaking buzz they'd get from the trailer release. If they released on a national day of mourning (when the markets are closed), they'd get very little financial benefit from dropping a FREE video clip.
The buzz created from record-breaking video views means an increase in stock price for Disney and their shareholders. They weren't about to miss out on that!
While you may not have a bunch of shareholders, you DO have a vested interest in watching what Disney is doing with Marvel's Avengers. They know how to create buzz and drive demand for an offer - even if that offer is a $10 (or $20) movie ticket.
Here's the thing: all that content comes directly from the film itself (and the people in it)! They're not re-inventing the wheel and trying to crank out a bunch of unrelated content to sell movie tickets. They're giving you some of the best bits of the movie (including the actors) well before the release date in order to entice you to buy a ticket and see the whole thing!
You need compelling content to be able to maintain that buzz for the long months between the start of filming, the first trailer release, and opening day at the box office. Certain media outlets get exclusive behind-the-scenes access during filming. The actors and directors book interviews and use their social media to talk up the film from shooting through opening day. Disney releases trailers and special behind-the-scenes clips to keep fans talking.
The more fans talk, the more fans watch. The more fans watch, the more fans talk. Good or bad, like it or not, the buzz keeps going, which means higher box office sales on opening weekend.
Granted, you may not have multiple offers to choreograph like Marvel does, but it's still important to plan ahead when you're marketing and selling your offers. Do you need 18 months to sell your next big thing? Maybe, maybe not, but a solid content marketing plan can make the difference between shoddy sales and blockbuster results.
What if you could take a closer look at the elements of your offers and tease out the most compelling bits to share with your audience BEFORE your release date? What if your content could build buzz with your fans and get people talking about your content (and by extension, your offer) in advance, so that when you're ready to start selling, people are lined up and ready to buy, and is when using social media is great for this, since people use social media everyday now a days, even more apps like Facebook or Instagram, and you can click here to learn more about this and get the best resources for this.
That's what we're talking about this month in my Accountability Club! On Saturday, December 29 at NOON Central time, we're going to take a closer look at how Marvel and many of today's big names in entertainment, use different types of content to build excitement and drive demand for their projects. We'll also look at how you can use that same approach for your own upcoming offers.
If you're not a member, then you need to be on my email list to get the zoom link to join us!
You're going to learn:
* How to pull your content marketing material directly from your existing offers - regardless of your industry.
* 7 types of content that Hollywood uses to great effect - and how to do the same for your own offers.
* my exact process for generating as much content as possible in as little as a few hours.
* plus, access to the VERY SAME document I use that makes it super easy to keep your ideas organized.
* And a sneak peek at MY content marketing plan for A-Club next year!
This is a WORKSHOP. Which means, you'll be working on your own plan with me during the session. As such, we're probably going to run a little longer - about 90 minutes instead of our usual 60. You'll be able to ask me questions and get suggestions for your specific plan... but only if you show up to the live workshop!
This is the LAST time I'm offering live access to A-Club training at no cost. I'm creating some new free training opportunities for next year, and as a result, A-Club will no longer be open to the public. If you're not a member, the only way to get access to this workshop and the downloadable worksheet is to be on my email list. Details will go out next week,
Once upon a time, I ran ten miles and no one was chasing me.
It was a bucket list thing, to run the Bobby Crim 10-mile road race in my hometown. So I suited up and, in a matter of just over 2.5 hours, managed to lose about 4 pounds. Ha.
I also learned a lot about how to manage yourself as you combat overwhelm. Because, believe me, I wanted to quit MANY times. I have never been a professional runner. I barely trained for that race. But I finished. And the lessons I learned running that race can help YOU defeat overwhelm and keep momentum going when things get hard.
This is the second episode in a Summer-long series about dealing with aspects of Underearning. Want more help? Overcoming Underearning for Creative Entrepreneurs starts this week!
Share your thoughts and ideas in the comments. Be part of our Rising Tide! Your insights may spark a conversation that helps someone else!
Mentioned in this episode:
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for email updates, you also get access to episode transcripts, worksheets, and other downloadables!
Race photos: DetroitRunner.com, Hovershots APV
I almost didn't post this episode.
Technology is always shifting and changing, and by the time this episode was ready to air, Blab announced they were closing (with a vision for their next evolution), and Google Hangouts On Air started making the transition to YouTube Live.
And I had mentioned both of them in this episode! Don't you just love technology?
These changes underscore the point that live video is just another tactic in your marketing arsenal. And it may or may not be right for you - especially if you don't like the idea of investing in a platform that goes the way of the dodo bird.
So we re-edited the show and now it's a little more "timeless." Hee hee.
The answer depends a lot on how you want to show up in the world - and how you want your business to show up in the world. Like any tactic, there are pros and cons to using live video, and this week's episode offers up three reasons why live video may (or may not) be a good fit for you (and a half-naked Rockwell - who doesn't like that?).
You probably already know about Periscope, but the other platform I mentioned this week is Gigee. They are my go-to platform for all my virtual concerts. I still use skype for client sessions and I'm also playing around with Zoom and Crowdcast right now. Who knows what platforms will be available in the weeks and months to come? I'm not afraid to try new things, and I love video, but I'm also (like you) a busy entrepreneur who doesn't have time for unreliable or flash-in-the-pan platforms. When it comes to promoting your creative endeavors, remember this:
Marketing tactics may come and go, but strategy is for the long haul. (Tweet this).
Did you try live video and give it a pass? Do you love it? What live video platforms are working for you? Share your thoughts and ideas in the comments and be part of our Rising Tide!
I am a sucker for procedural dramas. Criminal Minds and NCIS are staples in my late-night viewing. My husband and I have sort of a "silent bet" running on each episode. The first one of us to figure out "whodunnit" gets bragging rights for the night.
Usually, it's me. Sometimes I get it wrong, which is usually when my husband beats me to the punch.
I've spent years getting to know people: watching them, learning from them, and paying attention to behaviors, body language, and contexts. And I have two kids - who are walking laboratories of human behavior. Paying attention to all kinds of people gives me an insight into how they think and how they'll behave in a variety of circumstances.
You can't expect to consistently sell your Great Work if you don't know who will buy it (or why). You need to do something to get into your client's head and understand where they're coming from, where they're going, and why they'd choose you.
There are lots of ways to get into your customer's head, but a question I get asked a lot is "do I really need a customer avatar?"
Yes and no. It really depends on the kind of market you're trying to reach. This week's episode of Creative Freedom gives you some clarity on when an avatar is right for you - with a little help from Lionel Richie.
Ultimately, it's less about an avatar, and more about understanding your clients. Whatever method works for you is fine, just make sure you do the work.
You don't need a customer avatar. You just need to understand your customer. (Tweet this)
Share your thoughts and ideas in the comments . Who knows? Someone reading this may need exactly what you have to offer!
We're a few episodes into the new season of Creative Freedom, and I'm giddy at the overwhelmingly positive response at this season's show. Fingers crossed I don't jinx anything along the way.
Getting to this point wasn't easy. As I alluded to in Episode One this season, I took a LOT of time off. The last show of Season One aired near the end of August. That's almost a year between episodes, and I'm sure that at least one person thought I wasn't coming back.
Well, I'm back with a vengeance, and an upgrade to boot. But not every upgrade happens with ease. In fact, most of the time, there's a desire to upgrade BEFORE you're ready to actually take the plunge. That's what happened to me.
Here's this week's episode to give you the glossy version. Read on below for the juicy details.
Creative Freedom was actually born from a video challenge that Jason Stein and Rachael Albers launched in a facebook group. I knew I wanted to do more video, but I'd been stalling, and the Wisdompreneurs video challenge was a perfectly-timed kick in my pants to get things going. So I did.
But then life happened, as they say, and by August, there was too much on my plate to keep up with a weekly series. So I pulled back, took a hiatus, and spent time trying to figure out what I really wanted to do next.
As a business consultant to creative entrepreneurs, one of the things I teach is to build your business around who you are and what works for you. I thought it fitting to practice what I preach.
It didn't take long for me to decide that I wanted to do another season. I enjoy video, because it's a chance for me to "be on stage" and help people at the same time. But sitting on a yoga ball in my living room didn't leave me feeling like my best self. I wanted better audio for sure, and hopefully a set upgrade. Then, we decided to buy a house, which meant packing up everything and relocating it. So even my makeshift "set" wasn't going to be available for filming.
We moved and, in the process, I thought I was going to get an office - a studio where I could set up and film a show with better production values. I started painting, and sharing my progress on Instagram. It was exciting to watch the process unfold.
And then life happened again, and my teenager moved back in. He needed a room, obviously, which meant the office was a no-go. It's all good. I set up a mini-office in the fireplace room:
For the most part, it works well, and since this photo was taken, I've added another level of shelving (milk crates ROCK!). But it still doesn't give me a viable space in which to record video. In fact, when I do webinars, I often move over by the window, which works for up-close, talking head-style videos, but doesn't give me the ability to be my fun-loving, arm flailing self.
That, and there was simply no room for my fancy lighting set-up. Last January, I invested in softbox studio lighting so I could film better quality videos. They have a small footprint, but they still take up space, and the angle of the roof in the new house doesn't allow me to get the lighting up high enough to be effective.
Cue the violins.
So my friend and mastermind buddy, Pam offered to store my lights at her place. And then, in a stroke of supreme generosity (or madness, I'm still not sure which), she agreed to let me film this season's episodes at her place. It's an entire floor of studio space, with plenty of room for everything I could possibly need. I could bring the Damn Whippersnappers into that space and do a show, it's so huge.
I got way more than I bargained for... in a good way. I wanted to upgrade, sure, but I had no idea the Divine would bless me with something this awesome.
Still, I wasn't ready for it.
The first season of the show was recorded a bit more, um, on-the-fly, shall we say? It was not uncommon to script, film, edit, and upload the video in a single day. But now, I had to develop and coordinate a shooting schedule. That way, I could film multiple episodes in a single day. It would be impossible, not to mention rude, to just show up at Pam's house and say "Hey! I had a great idea for a video today, let me in so I can film it!"
Instead, I had to be more intentional. I developed a slate of episode ideas for the entire season. I think there are about 45 or so topic ideas on the mind map you see here, in various stages of completion.
Then, I had to script and rehearse each episode before filming. I also had to collect my makeup, wardrobe, video and audio equipment, and any props I'd need for filming, since Pam lives a few miles away. I couldn't just run back home if I forgot something. That meant developing a checklist to make sure I always had everything I needed when I got to Pam's for a day of filming.
Once I arrive at Pam's, I've got about five hours to get it all done. Why five hours? Because I have a kid that gets off the school bus and I've got to be home for him! During the summer, I have more flexibility, but I still want to keep my shooting time tight, to keep my costs low. Pam's "doing me a solid" right now, but one day, I may need to rent studio time, and that has a cost.
Just because it's free now doesn't mean it won't cost later. Being efficient always pays off. (Tweet this)
I set up and test all the equipment. It takes about an hour to set up the lights, get the balance right, and test the audio gear. I am a one-man camera crew for the most part, so it's up to me to make sure things work properly. Sometimes the lights are a little too hot, and I might not catch it until after I've filmed everything. Oh well. Next time. #ProgressNotPerfection
Once everything's up and running, I have to make sure my hair, makeup, and wardrobe work well and actually shoot the videos. I wish I could say that every video happens in a single take, but that would be lying. Shooting the end of this episode took me over an hour - so I only filmed three that day.
I can usually shoot 4 episodes per session. Then it takes about 30 minutes to pack everything up and get ready for the drive home. Why five hours? Because I have a kid that gets off the school bus and I've got to be home for him!
Now I've got a handful of videos that need to be edited, posted, scheduled, and ready for broadcast. Yep, I do that, too. But like I said I enjoy video, and since I'm a Fusion type, I actually do a fair job at it. Plus, I'm not so busy yet that I feel the need to hire it out.
I'm familiar with filming so most of this wasn't news to me. The only variables I didn't know about related to how long it would take to set up and test the lights and sound, but I've done a lot of tech rehearsals for theater, so I had an inkling. Yes, this is a LOT of effort, and I wasn't sure that, once I dove in, I'd be able to maintain it.
Frankly, with everything else going on, I wasn't ready to assume this much responsibility before winter was over. We were moving, and yes, the divorce is happening. Had I launched season two in the middle of all of that, I probably would have had a mental breakdown. I wanted to create a new normal, and in order to do that, you have to be ready to maintain it - or it isn't normal, is it?
The next time you're chomping at the bit for an upgrade, ask yourself if you're aware of the new responsibilities that come along with the upgrade. Then ask yourself if you're ready to do what it takes to maintain your "new normal".
The answer might surprise you.
What do you want to upgrade? What's waiting for you on the other side of your next upgrade? Are you READY for that new level of responsibility? Share your thoughts and ideas in the comments, and be part of our Rising Tide Community.
First, I just want to CELEBRATE for a minute...
My YouTube channel is now over HALF A MILLION views! WOO HOO! Thanks for watching, sharing, and commenting on my videos for the past 7 years (SEVEN YEARS!). Can you believe it's been that long? I can't! I've been in the online arena since 1993, but nothing in my online career has given me more joy than hitting this milestone. THANK YOU for making it possible!
My first video went up about 7 years ago, but I didn't really start using YouTube consistently until a few years ago. I've created over 300 videos, but most of them are private (which means, they don't count) because they're part of courses I've taught. Only about half of those videos are available for the public to watch.
I've covered a lot of ground in that time: training for direct sellers and entrepreneurs, personal videos, interviews with thought leaders and of course, music from the 300 songs project. All of it an exploration of stuff I know in the hopes it will help you own your dreams without selling your soul.
In January, I FINALLY got a set of lights for the studio. Before now, I've been relying on room light or the picture window in my office... which makes it hard to film on dark, dreary days (like most of our winter this year!). I've had a few people ask about getting decent lighting for videos, so here's my short (and FUN!) tutorial on a couple of different ways to get your shot lit well enough to get your video done.
Here is a link to the lights I use in my studio. Remember, I didn't have lights until earlier this year. Most of my videos were shot using natural light from a north-facing window (as shown in the video). I often pull the blinds a bit so we don't get too much light. Keep in mind, also, that my Flip HD camera has a self-adjusting feature to compensate for low/bright lighting that's pretty good. Know your camera. Individual results may vary.
Never before, and probably never again am I
gonna do something like this.
Give a look at this week's video. If
You have ever had projects that you felt like giving
up on, I challenge you to think differently. You'll
never experience success if you keep saying you're
gonna get to it "someday."
Let yourself off the hook!
You deserve a little bit of time to clear your head - maybe some
down time, sure - but if you keep quitting before you start, you'll
never get where you want to go. I'm
gonna share with you a little secret... When you
run through this video, you'll see what I mean. Somewhere
around the 1:13 mark, you'll find out my "third approach"
and how it can help you get through task overwhelm. If you feel lost in the
desert on the number of projects you've got on your plate,
you are not alone. Just remember that quitting is
never the answer. It's gonna take stamina, it's
gonna take determination, it's gonna take sweat equity to
make your dreams come true.
You deserve to stand tall and own your dreams. Don't
cry about missed opportunities. Keep pressing on!
Never give up on what really matters. I'm
gonna say that again. Never give up on what really matters!
Say to yourself that you're worth it! Say
"goodbye" to negative thinking. You're
never going to entertain those thoughts again. You're
gonna take the world by storm!
Tell everyone about your awesome new plan...
a plan that will give you power over overwhelm. Don't
lie around waiting for "someday" to sneak up
and leave you high and dry. Get over your
hurt and let the world know how lucky we are to have
you in it!
(Or just watch the video and it will all become clear)