Lisa Robbin Young

[Creative Freedom S5E1]

Brace yourself... Creative Freedom Season Five is here!

That's right! After a year of researching, scripting, filming, editing, and travelling, Creative Freedom is back for another season of inspiration and education to help you Own Your Dreams Without Selling Your SoulTM.

Creative entrepreneurs from all over the place sent me questions to answer, and we're kicking off the season with a few of the most important ones. Today, we're talking about branding, specifically how to re-invent yourself or brand yourself as a creative entrepreneur.

It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.

Listen to the Podcast

Download Season 5 Episode 1 | iTunes | Stitcher | Spotify 

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Podcast Show Notes

  • 01:55 - A brief history of branding - it's not as boring as you might think!
  • 08:08 - What branding means (to you and your Raving Fans) in today's world
  • 9:27 - The evolution of my coaching practice from Home Party Solution to the Creative Freedom brand
  • 16:06 - The importance of repetition and reputation in branding yourself as a creative entrepreneur
  • 17:30 - 3 questions to ask yourself to help define your brand identity
  • 18:27 - Creative Entrepreneur Brand Case Study: Dr. Liz Powell
  • 20:29 - The new, old direction for the Creative Freedom Show
  • 23:37 - Where many creative entrepreneurs fall short with their branding

Mentioned in this episode:

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Sponsors & Credits

Special thanks to our Patrons for your continued support.
Music: "Welcome to the Show" by Kevin MacLeod. Music and sound effects licensed under Creative Commons 3.0

This is Season Four, Episode Five. This one's all about the dolla billz, baby! Whether you've raised your prices in the last year or the last month, it could be time to raise them again if they didn't go high enough in the first place. Many creative entrepreneurs get emotional when it comes to price increases. So, what if there were an easy, external way to know that it's time to raise your rates?

Your wish is my command! Here are 11 external indicators that can help you determine if a price increase is right for your creative business. Need help communicating that price increase? Consider joining us for the Creative Freedom Guide To Overcoming Underearning, and build your confidence in changing your pricing!

Download Season 4 Episode 5 | iTunes | Anchor | Stitcher

If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.

Show Notes

02:21 - Why working for free is problematic, and why you might be inadvertently "programming" people to ask you to work for free.

06:31 - How a client in an economically depressed community managed to raise his rates.

11:00 - When someone is playing "Moneyball" with you, it is time to raise your rates!

16:30 - The "tuna can" tactic that helps you raise rates without changing your current pricing.

19:07 - How to look at barter/trade differently.

22:00 - The power of a $25k offer.

Rising Tide Members

Click here to join our Rising Tide to get email updates, transcripts, and bonus downloadables only available to members.

Credits & Sponsors

Mentioned in this episode:

Music: "Welcome to the Show" by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0