Tag: niche

Whether you love her or hate her, Katy Perry's got a brand that's immediately recognizable in a niche that's unlike anyone else in the industry. Wanna know how you can do the same thing?

As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.

How is it that one creative entrepreneur can have "instant success" while another puts in years of effort with little financial success to show for it? If that's a question you've ever asked yourself, you're gonna LOVE this week's episode! I've talked at length before about the myth of the big break, and the myth […]