Lisa Robbin Young


You've made it to that point in the year where most people have blown off their resolutions, quit going to the gym, and returned to life as they once knew it.

But not you, right?

You might be tired of goal setting blog posts at this point, and I get it, but the sad fact is that too many people are only just now getting around to thinking about what they really want this year. If you've already set your goals, great. If not, review my previous post about the importance of looking back before you make a new plan. Then, strap yourself in and let's look at how to get what you really want this year.

Because, let's face it, you need this to be your year. According to many people I've talked to, 2018 was not their best year (to put it mildly). If that's also you, then you need to see big improvements over last year. You want to see real, positive, sustainable growth this year.

So how do we actually DO that? These three ideas aren't always easy, but they're exactly what you need to grow your business like never before. 


I can't tell you the number of times I've seen "make six figures" come up on someone's annual goals. When I was a young entrepreneur, it was one of my goals more often than I care to admit. It felt like something I should be doing. Shouldn't every creative entrepreneur have a six figure business? Isn't that the goal? To make more money, have more fun, and enjoy life in the process?

Well, yes and no.  (more…)

If you're like a lot of creative entrepreneurs, you might still be scrambling to put your goals down on paper for the year. In fact, several guru-types are only just now getting around to leading those goal planning workshops. The folks in A-Club and the Incubator did their annual planning before December, so that they could hit the ground running this year. I'm not bragging (well, okay, maybe a little), I'm trying to illustrate a point that the longer you wait to set your goals, the longer it will be before you can achieve them.

But even if you're only just now getting around to it, there's still one thing you've got to remember to do before you shore up your plans for the new year.  (more…)

[Creative Freedom S1E10]

At the beginning of every year, I sit down with my Dreamblazing program and set my goals - then I review them each quarter.

But they also say that "life happens every 6 months" - and here we are at the middle of the year. It's a great time to make sure you're still on track, and if you aren't here's a reader's digest version of my planning process - including a sneak peek into how Dreamblazing makes it easy.

To help you lay the foundation, I've also included the worksheets from the first day of the Dreamblazing program so that YOU can take stock and do a little review of your own - and set the stage for your future success. Oh, and Hall & Oates help me out with a special "guest spot" - sing along if you know the words!

Step One: Make the Commitment

Whether you use my Dreamblazing process you some other method of planning, make the commitment to complete the entire process - especially if it feels uncomfortable. I see a lot of entrepreneurs (creatives in particular) that start planning, and when things get tough or they feel stuck, they quit. It's fine to take a break and come back to it later, just make sure you actually do come back to it later. Dreamblazing is elxible enough to complete in a single day, or spread it out in smaller chunks over several days. The choice is yours, but whatever you choose, make the commitment to complete it.

Step Two: Look Back, Evaluate & Celebrate

It's hard to know where you're going if you don't know where you are. It's hard to know your trajectory, if you don't know where you've been. A lot can happen in a year. I lost count of all the awesome surprises that happened to me each year, so I started keeping track, and using the "Evaluate and Celebrate" section of Dreamblazing to remind me of just how awesome my life and work can be. That's particularly helpful when I'm in the middle of a funk, or things aren't going as well as I want them to in the moment.

Evaluation also allows me to see where I missed the mark and need to tighten my focus - or re-calibrate if a goal is no longer applicable.

Step Three: Define Your 5 Key Areas of Success

In my book, The Secret Watch, I lay out the 5 Key Areas (Faith, Family, Fitness, Fortune, and Freedom) - but the way you define them is entirely up to you - which, again, gives you the flexibility you need to develop D.U.M.B. goals. Hone in on what will give you the most cause for celebration at the end of the next 12 months in each of these areas, then you can begin to set milestones along the way to help you know if you're on track to hit them.

Step Four: Prioritize

If you're following the Dreamblazing program, you'll pick 6 goals to drive for the year, but you've also got to prioritize them. It's better to do that NOW before there's a conflict, because "life happens when you're busy making other plans" as John Lennon famously said. If you don't prioritize your goals, then when an opportunity arises that pits one goal against another, you'll be forced to choose. In the heat of the moment, sometimes we choose what's urgent, rather than what's really important. Prioritizing your goals gives you a filter to run all your decisions through.

And if you change your priorities later, that's fine too.

Your Plans WILL Change - Get Used To It

It takes a little time to develop a solid strategic plan, but it's worth the effort. Whether you use a tool like Dreamblazing or develop your own method of annual planning, it's important to make the plan. Eisenhower once said that "plans are useless", but "planning is everything" - and I think he's right. While many of my plans go awry not long after making them, the fact that I took the time to actually sit down, clear my head, and focus on what really matters to me keeps me moving in the right direction. It also keeps me agile so that when life throws me a curve ball (and it happens more times than I'd care to count), I'm able to respond thoughfully, instead of react in a knee-jerk way.

Plans may go awry, but planning keeps your head in the game when life throws you a curve. (Tweet this)

This week, I'm in Nashville on a recon mission. Hubby and I are looking at possibly relocating, and Nashville is one of the towns on our short list. We booked one of those extended stay hotel rooms with a full kitchen, so it feels as much like home as possible. Which means I have a sink full of dirty dishes every night after dinner. 🙂

tajciIn the few days I've been here, I've scheduled multiple meetings, including an impromptu connection with Tajci Cameron (international performing artist and creator of Waking Up In America - here's a pic of us from last night's Music City Roots show). I've also created worksheets for this week's Creative Freedom Apprenticeship, had some pool time with the fam, read two books, and done a good bit of driving to look at various neighborhoods.

In short, we're very busy and highly effective. My husband has been sleeping in, watching TV, and his anxiety is visibly lessened. The kid is relaxed and easy to manage. Even though we've got a lot on our plates, we're  navigating the week with aplomb, and really enjoying our time together.

There's a joke I sometimes hear about how people seem to get everything done just before leaving for vacation. Parkinson’s Law reminds us that work expands to fill the available time. Which means if you've only got 45 minutes to get "everything" done before you hit the road for a 9-hour drive to Nashville, you'll find a way to cram one last plate in the dishwasher so the sink is empty when you get home.

How is it we manage to get so much more done in so little time? And more importantly, how can you channel that kind of efficiency on a daily basis - not just in the 45 minutes before you have to leave town?

In order to really capitalize on this kind of energy, you need to understand two "laws" of human potential: Parkinson's Law and Yerkes-Dodson Law.

Putting Parkinson's To Work For You

In high school, most of my classes were pretty easy for me. I was one of those kids that didn't need to study much, and most projects could be completed in a day or two before the due date. Instead of methodically planning out an easy approach to completing the project over the course of three or four weeks, I'd spend one night figuring out what I was going to do, and the night or two before the due date finishing the project. Looking at the school habits of my teenager and his friends, I know I wasn't the only person to behave this way. But I didn't understand why until I was much older.

As a kid, there was always something more interesting, exciting, or fun to experience which subjugated homework towards the deadline. I was frequently found finishing homework on the bus ride to school, because the bus ride was boring, and there was nothing else to do. So that was the excuse I gave when people asked why I procrastinated. It seemed to be a great explanation, until I understood these two laws.

Parkinson's Law compresses or expands time like a Jedi mind trick. In essence, it's about focus. If you carry yourself as if you only have a bus ride to complete your homework, you'll get more of your homework done in a shorter period of time - even if you're not on the bus. As an adult, I've come to love using a timer. Not only has it helped me get a better handle on how much time it really takes me to accomplish a task, it's also put a little pressure on me to complete projects within the time alloted. I could take all day to draft copy for a sales page, but if I give myself 45 minutes, I get it done because I have "fearsome focus." That's a phrase I picked up from Dave Lakhani's book "How To Sell When Nobody's Buying." By locking down my attention to ONE thing for a period of time, focus is high. Plus, the small amount of "pressure" I put on myself to do the best I can in the shortest amount of time, increases my performance... which is where Yerkes-Dodson comes in.

Yerkes and Dodson who?

While a lot of people have heard about Parkinson's Law, fewer are familiar with the Yerkes-Dodson law, which states that we need a certain amount of mental stimulation to prime the pump on getting things done. But only to a point. when things get too stressful, or we're overstimulated, we shut down and our ability to perform the task at hand decreases significantly.

In the above scenario, the timer gives me a constraint, and puts some "pressure" on me to perform - to get stuff done. The pressure creates enough mental stimulation for me to stay engaged with the task, but not so much pressure that my mind melts down and leaves me sobbing and rocking back and forth in the corner of my office.

For me, the timer is great because if I need more time, I can always add more - so there's "pressure" that I can control. But the threat of the "DING" happening before I've completed my project is just enough pressure to keep my mind stimulated and motivated. It's like a boss giving me a deadline. I've learned that setting my own deadlines doesn't always keep me engaged, but having an externally driven deadline (clients waiting for a call, program release dates) gives me enough motivation to keep things moving... to a point.

Too much pressure, and I crumble.

Ever had a meltdown when your boss is standing over your shoulder? Doing even the most simple task becomes frustrating and difficult when you're feeling too much stress or pressure. My son was watching an episode of Spongebob Squarepants where Squidward had challenged Spongebob to learn everything about providing a completely high-end dining experience. Spongebob ended up unlearning everything else - including his name. So when he was asked for his name by the patron Squidward was trying to impress, Spongebob brokedown in a pool of worthlessness because he couldn't remember his own name. The whole charade fell apart.

Like so many things in life, "pressure" and "stress" are relative. Some people thrive with lots of deadlines, while others crumble if you look at them sideways. The trick to putting the Yerkes-Dodson Law to work for you is to recognize which types/levels of stress are motivating and which are debilitating. When I'm working with clients in the Creative Freedom Apprenticeship, I emphasize regularly that you have to understand what works for YOU in YOUR specific situation. One man's stress is another man's stimulus.

If my timer didn't allow me the ability to re-set it, or when my 45 minutes was up someone came in with a red pen to tear apart my work, my results probably wouldn't nearly be as good. Just like when I get home from Nashville, knowing the sink is empty is what really matters. If half the dishes in the dishwasher didn't get clean, I don't care. But if my Mother-in-law called to say she was coming over for tea, I'd be falling all over myself to get the dishes re-washed before she got there (and probably break a few along the way).

Yes, that's my personal baggage talking there, but I hope you see the point.

Accomplish more in less time

Creative entrepreneurs can often agonize unnecessarily about their projects. We lay in anguish for far too long about minor tweaks that just slow everything down.

"my website isn't finished because..."

"the new album's on hold until..."

"I don't have the right/enough..."

While I'm not a big fan of fail fast and often, I do believe we can often do more in less time if we'd just stop tweaking. Sometimes it's a case of perfectionism. Many times, it's a lack of proper motivation and perspective.

Marie Forleo has used what I call the "Oprah incentive" as an example of how to accomplish things faster. She says that if Oprah called and asked for a 3 minute video within the hour you wouldn't procrastinate. You'd get off the stick and get stuff done.

Sadly, that's a superficial assessment. In some cases, yes, you'd flip out your video camera and do the best you can. Sometimes, though, the pressure to perform would be too great. You'd choke up, feel way too overwhelmed and yes, you would procrastinate, because there'd be too much pressure on you.

It's easy to say "suck it up buttercup" but there's a reason why it doesn't always work that way. (tweet this)

So while it's true we can all get more done in less time than we typically believe is possible, it's still important to understand your own level of preparedness, focus, and ability to handle stress and pressure. The more pressure you can/want to take, the easier it will be to double your productivity. But everyone has the ability to accomplish even a small increase in productivity and efficiency by taking advantage of Parkinson's and Yerkes-Dodson.

They're like the Wonder Twins of personal efficiency.

Here are some specific ways you can customize your own efficiency plan and accomplish more of what really matters in less time:

1. Apply Fearsome Focus

Remove distractions - even if it's only for 15-20 minutes at a time. Turn off the phone, the email, the doorbell, and let people know you can't be disturbed. If we can do it for important phone calls, we can do it for our important tasks. Barring a real emergency, don't let other people's priorities become your own. Remember, you train people how to treat you based on what they expect from you and what you've come to accept from them.

2. Clarity is King

Know what you're going after and don't let other things get in the way during your period of focus.

3. Play DUMB

The beauty of D.U.M.B. goals is that the size and scope doesn't matter. Whatever you want to accomplish needs to be Do-able, Understandable, Meaningful, and Believable for you... regardless of whether or not other people get it. Just because I can sit and focus for 45 minutes doesn't mean you can. So focus for 3 minutes, or 3 hours... whatever floats your boat.

4. Apply Optimal Pressure

While this one won't always work (sometimes someone else will impose their own set of pressures and deadlines on you), when you can find your balance point between getting stuff done and falling apart, you'll find your peak performance zone. Just remember: too much pressure and you'll explode; too little and you'll be cramming to get your homework done on the bus ride to school.

5. Check Your Thermostat

Getting stuff done is as much about your attitude as anything else. When I worked in the high-pressure automotive industry, I juggled lots of projects every day with relative ease. Once I moved away from that environment and slowed my tempo, I recognized that I couldn't handle that much pressure all the time (nor did I want to). Likewise, when I go into project launch mode, I know that a certain amount of extra stress and pressure comes with the territory. That means your stress thermostat will likely change over time. Be present to and aware of that. Be willing to be where your at - without comparing yourself to someone else.

Remember, success is a destination and you are already there. What are the tools, strategies, and concepts that help you be most efficient and effective in the world? Share your ideas in the comments and let's help each other do more of what really matters.


My business plan for JanuaryThis week I successfully completed all my planning for January! Woo hoo! I know many entrepreneurs who are still shuffling papers and won't solidify their plans until sometime in the middle of the month - after they've given up on more than half their New Year's resolutions. I've been that person, and over the last couple of years, I've finally managed to hammer out a process for planning that works for me.

That's part of the struggle if you're a creative entrepreneur. There's no one plan that seems to cover everything. If you're a personality-based business owner, it's even harder. You've got to include your personal plans with your business plans, because they tend to overlap. Short of my own Dreamblazing program, I've yet to see a planning system that does that well, if at all.

Yes, finding a groove and getting the planning process down is a hurdle, but once you've got that process down, there are still a few mistakes I consistently see entrepreneurs make when planning their new year. I've even done them myself! Here are five of the big ones:

Mistake #1 - Too many Pumpkins, not enough Radishes

In my Dreamblazing program, I talk about "pumpkin" goals and "radish" goals. Pumpkins take all year to mature, while radishes only take 20-40 day. Having all your harvest come in at the end of the year makes it difficult to manage - and you can starve the rest of the year. Radish-sized goals give you some bite-sized results that you can manage throughout the year. Those radish goals can be milestones toward your bigger pumpkin goals, too.

Just be sure you don't have (more…)