Welcome to Day Four of the Creative Freedom Challenge. Here are links to Day One, Day Two, and Day Three so you can stay on track.
Today, I'm sharing an example of heart-centered marketing in action using what I call the "show & tell technique" It's a great way to bake the marketing right into your offering, and what better business to demonstrate this than a donut shop?
But I'm getting ahead of myself. First, let's talk baseball... sort of.
The movie "Field of Dreams" has been both an inspiration and a thorn in the side of creative entrepreneurs since its release in 1989. It's fun to fantasize about the throngs of people that will come to take part in and appreciate your Great Work in the world.
But what most people miss is the effort Ray Kinsella had to undertake before he ever made a dime with his ball field. In fact, he didn't even PLAN to earn a living from the field. He just kept hearing this voice telling him "if you build it, he will come."
(Notice, that little voice was only talking about one person? That's important to note.)
When many creative entrepreneurs first start out, they don't intend to make a living doing what they love, so this part of Ray's story is all too familiar for most of us.
Ray's neighbors in Iowa thought he was crazy when he started mowing down his corn, stringing lights, and building bleachers. MONTHS went by before Shoeless Joe appeared in the field (the first ghostly ball player from beyond the corn). It took even more time before enough players came to field a full team. By that time, Ray and his family were on the brink of losing everything. It's not until Ray's friend and daughter tell him that he could sell tickets and "people will come" that Ray understands what he's created.
This is the third issue I see so many creative, out-of-the-box entrepreneurs face in doing what they love and getting paid for it... they forget about the fact that it has to make a profit or it's not a business.
There's nothing wrong with plowing your cornfield under to build a ball field, just for the sake of having a ball field. But if you don't want to lose your farm, you need to find a way to make a living from it. And I don't mean squeaking by. I mean a profitable, sustainable living - without selling your soul.
You've got to let people know what you're up to. You have to be willing to put in the effort (and use heart-centered marketing to tell people about it), in order to see real, lasting results. Sure, there are folks that will think you're a little crazy - they said that about Lady Gaga, Steve Jobs, Thomas Edison, and a host of other out-of-the-box entrepreneurs, too! But if you're doing your part to let people know about what you've built, the right people will find you.
And they're going to LOVE you.
But what do you say? How do you tell people about your Great Work?
Smart, authentic selling isn't about pushing anyone or being slimy. Authentic selling is part of heart-centered marketing. It's the part of the conversation where you share your story about your offering with the people who most need or want what you have to offer.
You don't always have to tell the story. Sometimes, you can show it. Remember show and tell time at school as a child? I was always bummed when I forgot to bring my thing to show. Telling is fine, and I'm a pretty good talker, but when you can show - when people can experience your Great Work in a context that amplifies the meaning - it's a lot easier for people to say yes.
When I used to make and sell candles, we would regularly do craft shows where we weren't the only candle maker at the event. Sometimes, we had to compete with corporate competitors, too. Our display stood out because we used our vertical space to elevate the fragrances and make our little booth look more like a shop than a table of crafts. People could see us from across the room. We used twinkle lights to create motion and catch the eye. In short, we did everything we could to show our product in the best possible light (no pun intended).
It doesn't matter what your Great Work is. The more you can show (create an experience) the easier it is to sell.
A couple hours from where I live is a place called Cops and Doughnuts. When the Clare City Bakery was about to go belly up, a group of local cops bought it and transformed the little bakery into a mouthpiece for the community. The entire shop has a law enforcement theme (here's my "mug shot" from one of my multiple visits to the shop). The staff dress like convicts, the bathrooms look like jail cells (it's a poster they hang on the doors), and the cops wear their police uniforms. They've been written up in national publications and people come from all over the world to visit their little bakery and try one (or more) of their tasty pastries. It's quite an experience!
When you walk in, there's a huge display case with all kinds of interesting treats (including a cream-filled maple bar that's topped with bacon - no kidding!). The cops will interact with you, ask you questions, and make you feel welcome. They might even take a video of you singing and post it on their social media channels. They'll tell you about their different doughnuts and help you decide which flavor is right for you.
It's so much fun, and you never feel pressured to buy anything. Just helpful, engaging conversation about buying (and selling) coffee and doughnuts at the Clare City Bakery.
Show and tell at its finest.
What would happen if the employees dressed like every other doughnut shop employee? Or what if the cops put a curtain in front of the display case? How would you know what they've got to offer? Sure, the sign says "doughnuts" but most people want to know what options they have before they buy. I don't know many folks who walk in and say "Gimme a dozen doughnuts. Surprise me."
Smart, authentic selling shares the real you (warts, sparkles, and all) and removes the curtain from your display case so your potential buyer knows what you offer and how it can help (or delight) them.
It's not always about "solving a pain" - although I suppose if you're REALLY craving bacon you might make a case for that maple bar. As a musician, my music can inspire people and create delight. Some of my most viewed YouTube videos are my musical mashups - fun, funny parodies of popular music. It's not solving a pain, but it's definitely serving a delight.
Kind of like the doughnut shop - or "Field of Dreams" - it's up to you to educate people about how you serve them - about the experience you provide for them. Whether you're solving a pain or bringing them joy, be honest, authentic, and REAL with them by sharing the stories of your products and your company.
The best way to build a profitable, sustainable business doing what you love is to be yourself. Use YOUR words, tell your stories, and share your vision for what you're creating.
When you do it (and keep doing it, via heart-centered marketing), the right people will come.
Today, spend a little time thinking about your stories. What made you decide to start doing this thing that you love so much? How does it help (or delight) people? What kind of people does it help (or delight)? What stories do you have from your current customers that put your company or offering in a positive light?
Start thinking about what words you would use to tell these stories. Write them down and start practicing them. These stories are the threads that become the beautiful tapestry of your business. Stories sell. The better you get at telling (and showing) your stories, the more of your right people you'll attract.
On Day One of the Creative Freedom Challenge, we're taking a hard look at the biggest reason you're still stuck in energy-draining work, instead of getting paid well for doing what you love.
And it's not what you think.
Most people think the reason they're stuck is because they haven't made enough money yet to make the leap. If you're just getting started and stuck in a day job, that may be true. More on that in a minute. You can be several years into your career as a creative entrepreneur and still find you've created a "job" for yourself, doing things that aren't fulfilling - like putting out fires or picking up dropped balls.
In truth, "not enough money" is not the biggest reason you've stuck with your "job" for so long.
Lack of clarity often shows up in one of two areas:
1. Who you really are and what really matters in your life and Great Work (that's what we'll cover today).
2. How you want to show up in the world (we'll cover that next).
Amy Oscar is a friend and colleague. We met at a conference back in 2010, and she was kind enough to write the cover quote for my book, "The Secret Watch." Amy's building a global following on the back of her book "Sea of Miracles." Her Soul Caller program has evolved from a weekly free twitter chat into a series of courses, programs and retreats. She also does private sessions as an intuitive guide and healer. Amy has thousands of fans and followers around the world (some of them pretty well-known), and yet, with all those clear signs that she was on to something, she still hadn't quit her day job.
For more than 15 years, Amy was an editor for a national women's magazine. She LOVED her job, but as her Great Work through Soul Caller started picking up steam, she still hadn't let go of her day job to focus on her Great Work. Here's what Amy told me:
"I sensed that I'd put an important part of my soul in deep freeze."
She then told me how it took her months to untangle what was going on inside her. Ultimately Amy realized, when she considered her job versus her Great Work, the truth so many creative entrepreneurs face:
"One was always going to have me hiding behind someone else's glitter cape. I didn't just have a message. It was MY message to deliver. So many people are telling this story and each voice matters. Each story resonates. We need them all. Mine was different and it had to be heard."
Making the choice to pursue your creative calling can be complicated. It's not always easy. That's why clarity is so important.
Clarity comes from accepting your truth with what I call ruthless honesty: no judgement. Just seeing the facts for what they are.
Here's how Amy described her watershed moment:
"I was afraid to stand alone. It was never about the money. It was about my willingness to trust the world to love me when it could see me. And not just as a cog in someone else's wheel... It's about the willingness to come out of hiding. To stand in the light and be seen loving what I love. Being what I am. Which doesn't fit into anyone else's idea of what I could or should be or how I might serve their vision. It's about the willingness to step into the image I hold inside of my own heart of what I am.
"I realized that if I was going to be happy - and live a fully engaged, fully present life - I wasn't going to live a normal life. And I finally accepted that. I quit my job because the Soul Caller work was more important to me than a paycheck."
Amy got clear on the life she wanted to live, the Great Work she wanted to bring into the world, and who she would become in the process. When Amy got clear on who she was and how she'd outgrown her day job, she was ready to embrace her "own message to deliver" and share it with the world.
Amy's truth is a common one: more than the ability to make good money at it, the real issue behind making the shift into creative entrepreneurship is a lack of clarity (and perhaps a fear of being really seen).
Look, if a guy can earn a living wage making youtube videos about playing video games or unboxing action figures, there's no reason that you can't get paid well to do what you love, too. But you have to have clarity on who you are and what really matters to you before you can stake your claim on your Great Work and share it joyfully with the world.
Then, you've got to show up that way consistently. Sure, try it on and see how your Great Work can not only serve others, but also yourself. Once you've got clarity on that, you've got to have the confidence to step up and own your message in the marketplace on a regular basis.
But that's the next part of our challenge. 🙂
Today, spend a few minutes thinking about what REALLY matters to you - in your life and work. What are your non-negotiables? When I work with clients, we use what I call the 5 Key Areas of Success as the model for defining success on your own terms. Here are additional resources to help you get more clarity on what really matters and how you want to show up in the world:
Believe it or not, you already ARE a success. It may not feel like it right now, but it's true. Success is a destination, not a journey, and you're already here. Everything you've done (or failed to do) has led to this moment. Until you have clarity on what success looks like for your unique situation, it's pretty dang difficult to feel successful.
If you want to get all the updates in the Creative Freedom Challenge, along with a copy of my Raving Fans Toolkit, you can sign up right here (that box at the top of the page works, too).
What resources would you add to this list? Share your comments below and let's be a rising tide for everyone!
Hello dear one!
I have never been a big comic book fan. When I was a kid, I wanted to read "real" books. "serious" books. So comics were not part of the equation. Plus, I have an addictive personality, so that would be one more thing on which to spend money I didn't have.
So this whole resurgence of comic book films has been fun for me - to explore the heroic stories of these legendary heroes (many of which I wasn't remotely familiar with before the films). I'm one of those people comic book purists probably hate: I didn't read the books before I watched the movies.
Oh well.
Before this resurgence, the closest I could identify to a superhero was Wonder Woman - you know, the Lynda Carter version (again, never read the books, y'all!). She was something for my pre-teen, 80's self to look up to. But as an adult, I felt more drawn to action heroes like MacGyver, Jason Bourne, and the like.
Then came Captain America.
I admit, if it hadn't starred Chris Evans, I probably wouldn't have thought twice, but he seems like one of those really nice guys in Hollywood, so I went to check it out.
It just gave me another reason to love Evans. It also gave me a new hero.
One that reminded me of you.
In the movie, Steve starts out as this gangly little weakling of a kid (oh, and did I mention, he's an artist, too?). Through the miracle of "modern" science, he becomes Captain America.
But the core of Steve - that which made Captain America - was there from the beginning.
I was working on Pinterest lately, crafting a branding board for a client project, and came across a pin of this painting:
Here's little Steve, with all his heart, hustle, and commitment to the cause - regardless of his size or stature. He knows the person he's capable of becoming, even if the rest of the world doesn't see it yet.
Then, there's Captain America. He TOWERS over little Steve, yet, he's the same guy. The same heart. The same hustle. The same commitment to his cause, his beliefs, and what really matters in his world.
They are the same, even if the world doesn't always see it that way.
But that is how I see you.
I see you when you show up in your "small" self, just wanting to bust out. Ready to jump on your metaphorical "grenade" to save the lives of the people that matter most to you. I see you striving to be as big and strong as you know how to be. I see your "Captain America-ness" trying to burst out of you.
I see your potential - in all the various ways it can manifest: strong leader, successful business owner, deeply spiritual human, loving spouse and parent. I see your struggle for balance, your desire to win - but win something with meaning. To have a meaningful life, a beautiful living doing what you love in ways that inspire the world.
THAT is how I see you.
You don't need some crazy serum concocted by a mad scientist to get to where you want to be. That's just the window dressing that makes it easier for the world to appreciate who you already are. Steve was Captain America all along. The world just didn't know it yet.
I've seen it. I see it every day. I've lived it. I've had to look my own potential in the eye every day. Sometimes I see Steve. Other days, I'm clearly my own Captain America.
But it's all there, all the time. I know it, because I've lived it.
And I see it so clearly in you.
Thank you for letting me glimpse your awesomeness. Thank you for letting me shine a light so that the world can see your Captain. You have SO much to offer the world - even if the world doesn't get it yet.
I do. And I'm grateful to be part of your journey of awesomeness.
Love always,
-Me
[ALBUM UPDATE: We've got about half the album recorded and I've approached a couple of engineers about mixing and mastering the project - one of whom has worked with artists like Clapton, BB King, and Rod Stewart. This is getting REAL, yo! If you haven't had a chance to pre-order your copy, there are only a few days left to do it before the first song goes out to sponsors!]
I've noticed a disturbing trend in business books recently: more and more crap books that are nothing more than thinly veiled sales pitches for the author's big-ticket program or service.
Now, I'm all for marketing inside your book. I think a strong call to action is important to get readers to join your list, become aware of the work you do, and eventually work more deeply with you.
But I don't want your ads "sprinkled" throughout the book. A book is not a live webinar. I can READ, for pity's sake, and I can go to the "references" section in the back of the book and find all the offers you have mentioned - if you've written your book properly in the first place.
And that's the problem. So many of these authors (and sadly, a LOT of them are internet/info marketers) capitalize on the size of their audience and their ability to sell a product to push out a book that isn't really all that good - leaving a lot of readers put out by how much advertising there is compared to the content. You can read hundreds of Amazon reviews about books that seem to be nothing more than a bad advertisement for their schlock, that is why the photography used for content and the reviews are so important.
Somebody started telling business people that a book is a great business card. They're WRONG.
A business card is designed to give you some information about a person: their profession, some contact information, and some of the more sophisticated marketers of the world even manage to slip an offer in there to get you to take action.
Here's the thing: I don't pay for your business card. I pay for information. Knowledge. I pay for your to give me the answer to my problem. And the answer isn't to pay you even MORE money to get the full answer. Sorry. That's crap.
If that's all your book does. STOP IT! Your book is NOT a business card!
A book is meant to disseminate information - helpful, useful information. Can you imagine getting a teacher's edition of a math book and having to opt-in or pay extra to get the answer keys? That's essentially what's happening here. They give you the problem, and a taste of the solution, but then hook you into coming back to them to get the real answer you were looking for in the first place.
This isn't an indictment of internet/infomarketers. There are some great books in the world. But a whole industry has risen up around creating your non-fiction book in 30 days and gaming the system so that you, too, can claim to be a best-selling author.
Which only waters down the effort and value of bona fide authors that put in the hours to craft a meaningful, useful book that actually serves the audience that buys it.
So after I found myself paying for and reading through another painful example of a best-selling author who didn't deserve the title, I couldn't help myself.
I got a little snarky. And I don't apologize one bit. I hope SOMEONE will prove me wrong, because what I'm seeing is a sad ripoff of people who genuinely want help - who actually pay money to get it - and are then sold a bill of goods.
I even called on TLC (the musical group) to make this point abundantly clear.
Let me hear from you. Have you paid for rotten books lately? What are some of the best business books you've ever read? Let's build a super-helpful reading list of must-read books and be a Rising Tide for everyone!
PLEASE SHARE THIS POST! If you know someone about to publish a book - or someone about to buy a book, do them a solid and share this video with them so we can curb the "crap book" population. 🙂
First, an announcement: Des is BACK from L.A., and we had a great session this week, recording tracks for The Fine Line. We laid the final tracks for our sexified version of Aerosmith's "Dream On" as well as the understated Eagles tune "I Can't Tell You Why." I am looking forward to sharing that track soon with our patrons and sponsors. If you haven't already pre-ordered your copy of the album, you can do that here.
In all, The Fine Line will feature 15 songs, including 2 originals. While most of the songs have been jazzified to some extent, the notable exceptions are a 1950's "motown" version of VanHalen's "Why Can't This Be Love" and a melancholy version of Avicii's "Addicted To You". The entire album is an intimate piano/vocal affair, and Des and I are hard at play to deliver the pre-orders in September.
Here's a sneak peek at the new album cover. What do you think?
You probably don't need me to explain that it's a double visual metaphor - songs from the past into the future, and "the fine line between the American Dream and the American Nightmare" as Don Henley once said.
Also, I gotta give props to Heidi at HSB photography for doing an amazing job on the photo shoot!
Okay, now on to the post!
As a creative entrepreneur, I used to struggle with day-planners, schedules, and anything that came with too much structure. That's my Chaotic side lashing out at my need for a little bit of Linear sanity. Since none of the traditional tools worked for me, I developed my own back in 2009, thinking it would probably go on the heap of "tried and failed" attempts to get my life and business squared away.
Well, here we are, 6 years later, and it still works like a charm. I've tweaked it a little over the years, but the core steps have stayed the same. This week's episode of Creative Freedom reveals my simple 5-step PEACE System that keeps me on track every day - focusing on what really matters, and giving myself permission to let go of what doesn't move the ball down the field.
Oh, and you'll hear one of my all time favorite tunes from a now defunct 80's band with a drummer that used to write songs with Madonna.
It's just enough structure that Chaotic creatives can play around and keep things loose, while giving Linear creatives the ability to get as granular as they need to stay sane. Fusion creatives like me can be flexible, depending on the kind of day we're having. I really surprised myself when I developed this concept. It's something I've been able to stick with for years now, and I attribute much of my success to using it - and I attribute much of my failure to the times when I get lazy and don't use it!
Not sure about your Creative Freedom type? Be sure to take the quiz and find out.
What works for you? What have you tried that didn't work? Share your comments
Recently, a new subscriber reached out and asked me about uncovering her "Great Work" in the world.
First of all, I LOVE it when people email me their questions! If you've got a question, hit me up in the comments or send me an email.
But to answer her question, I had to look deeper at what she wrote. Turns out, she's one of those "Jack of all trades" kinds of people. You know the type: someone who makes you sick because they're really good at a lot of things... but they can't figure out what their ONE THING is in order to make a career at it.
Oh, I know this problem so intimately well... because I'm one of those people.
For years I worked with coach after coach who told me to pick one thing, focus in on one thing, and get good at one thing and let THAT become my income driver.
Problem: Getting good at something isn't an issue. I'm a quick study and can pick up a LOT of things quickly. Then, my learning addiction kicks in and compels me to go deep in the topic so I'm GOOD at it, too.
Yeah, it's kind of annoying to me also. hee hee.
Over the years, I've had so many jobs and career paths that I was starting to think something was wrong with me... but there's nothing wrong with me. In fact, I'm part of a rising number of people that I call "Fusion" Creatives.
With a rise in demand for Liberal Arts and General Studies type degree holders in the workplace, we're seeing a resurgence of "renaissance" types who are versed in a variety of topics, and can hold their own in multiple environments.
Like being at the nexus of creative entrepreneurship, for example.
As a musician and a business coach, I've been pressured for years by coaches and peers to hone in on one thing... but that's like asking me which of my kids gets to live in a sacrificial offering. Not gonna happen. I'd cut out my own heart first.
...but the world hasn't been ready to deal with us until recently. Books like Barbara Sher's "Refuse to Choose" have helped give credence to "Scanners" as she likes to call them. We're not flighty, we're actually incredibly valuable - even if we have a hard time seeing it ourselves.
This week's episode of Creative Freedom unveils a glimpse into this
Fusion types often think of themselves as not creative when compared to their Chaotic friends and colleagues. Chaotics are the type we most often think of as the "creative" people of the world. They can be artsy, or crafty, free-spirited, and willing to "go with the flow". Chaotics are also pretty good with people, communication, and have a strong connection to their definition of the Divine. Some people call them "right brained" but that's a misnomer that's been debunked in recent years.
So us Fusion types tend to feel a little "less than" when compared to our Chaotic colleagues.
Fusion types also find that they're the "creative ones" when compared to their Linear colleagues. Linears are the type that think more strategically, enjoy working with patterns, numbers, and figures, and often find themselves at a loss when it comes to building strong relationships, networking, or handling customer service issues. Some people call them "left brained" but - as you can guess - that's a misnomer, too.
And yes, Fusion types tend to feel a little intimidated (or overwhelmed) when comparing themselves to their more financially successful Linear colleagues.
But I said "potential" and potential not acted on is wasted. Fusion types can be good at just about ANYTHING. They just need to hone in and stay consistent, while having the courage to keep sharing their unique blend of Linear and Chaotic awesomeness. Chaotics marvel at Fusion's ability to stay on track, meet deadlines, and generally get stuff done (as a one-woman show, I might add). Linears appreciate the creative streak and courage Fusions have to be "on" with people.
In short, we're pretty freaking awesome, and we have a hard time seeing it because everyone around us is more Linear (or Chaotic) than we are. So instead of seeing our unique blend as fantastic, we worry if we'll measure up.
But when we DO finally stay consistent, we are the Creative Freedom type with the greatest capacity for financial and personal success.
Each type also has blind spots that slow down their trajectory. For Chaotics, it stars by having a choke hold on your creative vision. For Linears, it's being too focused on bottom-line results. For Fusions, it's perfectionism and comparisonitis that keeps us stuck.
When you learn your Creative Freedom type, you shine a light onto those hidden areas so that you can take action and see success more easily. I stumbled on all of this entirely by accident over years of working with clients and noticing the patterns they were demonstrating.
If I did my math applying the 10,000 hours concept correctly, it takes about 10 years of consistent effort to reach world class status. At 40, I should be world class at about 4 different things, if I applied myself properly over the years. That means, I've got another 30-40 years (or more) to master a few more things. Heck, even Tony Bennett has established himself as a painter as well as a singer!
Fusion creatives don't need to pick just one thing. YAY! Instead, we need to think of our talents like a rock band - like the Eagles: you've got a lead singer, and others singing backup. Everyone in that band sings at some point in the show - and they've all got years of practice at honing their craft. No one is ignored, and they all get to shine.
THAT is how a Fusion makes the most of their gifts and talents. Put one or two out front while the others provide "back up" and have the courage to experiment and rotate them out from time to time - just make sure you keep practicing and honing your craft before you make a big leap. You don't see the Eagles trying something new at their shows - that's what rehearsal's for.
Have you been the Jack of All Trades in your circle? How have you created a meaningful body of work with your skills and abilities? Did you take the quiz and learn your Creative Freedom type? If so, what is it? Share your thoughts and ideas in the comments and let's be a rising tide for everyone!
(NOTE: I'm just about finished with the Creative Freedom entrepreneur type quiz. If you're not already on my mailing list, subscribe [in that handy box above] and be the first to get access!)
This summer, I've been channeling my inner crafty woman. I'm a pretty good singer and speaker, but I never really thought of myself as creative - as in making things - until I married a guy who decorates our Christmas tree with origami cranes.
I fiddled around with drawing as a kid - but my cousin was a much better artist. In fact, I could pretty much guarantee that someone I knew was better at any crafty thing than I was.
Turns out, that's part of my Creative Freedom type. I'm a Fusion, which means that I can always find someone more creative, more strategic, and more "better" than me if I look hard enough - but that's because my life is filled with a mix of awesome Chaotic and Linear Creatives, who will always be further along on the spectrum than I am. Fusions, on the other hand, sit right in the middle of the spectrum, which means we can do lots of things other people can't. It's why our analytical friends call us "the creative one" and our creative friends call us "the smart one."
This is just part of what I've been exploring in preparation for the launch of my new book "Creative Freedom." Once I learned I was a Fusion type, it gave me permission to embrace ALL the ways I'm crafty and creative. Finally, a place where I don't have to choose, I can just enjoy being me!
And I made an origami daffodil to prove it! It's my first attempt, and I used a plain sheet of paper instead of origami paper, so it's a little wonky, and I'm proud of it!
There's another reason I'm sharing this daffodil with you, and it has to do with a story that goes back about 20 years. You may have heard of it. It's called "The Daffodil Principle" by the late Jaroldeen Edwards.
But before I get there, let me tell you why I'm sharing this story.
I got an email from a reader who has been struggling with building her Noble Empire because of some stuff she's been dealing with in life: health, money, family... you know.. life stuff. She's a little frustrated and overwhelmed about wanting to be further along on her dream, but also stuck in the reality of where she's at.
Which brings me to the Daffodil story.
Jaroldeen's story is actually about a real garden in Running Springs, CA, designed and planted by Gene Bauer - a lifetime effort spanning more than 50 years. Every fall, at her vacation cabin, Gene would plan and plant each bulb by hand. When she started, she didn't even know which end was up.
Can you relate?
As creative entrepreneurs, sometimes we don't know what direction we're going - let alone if it's the right one or not. But Gene's an example of just showing up, year in and year out, and letting the creation unfold into a life's work. Most people don't know Gene was actually a teacher, and planting daffodils was just an interest, that became a hobby, that became a passion.
This week's video tells the rest of the story - the part that happened after Jaroldeen wrote her story - and I think it's probably even more powerful than the original, because of how the Bauers had to overcome adversity when fires besieged the property. Oh, and if you watch really closely, you'll get a quick glimpse of New Kids on The Block and a young Marky Mark Wahlberg before he got all grown up.
The more I researched the story, the more fascinated I became. That's part of why I learned to make an origami daffodil - since they're out of season right now (you can also make a stem if you'd like). Gene and Dale even compiled a history of the Running Springs property to give people some background on how the 5 acre plot of land came to be in their hands, and ultimately covered with so many varieties of daffodils.
THAT, to me, is what it means to build a Noble Empire.
What small step are you making? Share your thoughts and ideas in the comments and be part of the Rising Tide. Have a question you'd like to see featured? Hit me up! I love requests!
At the beginning of every year, I sit down with my Dreamblazing program and set my goals - then I review them each quarter.
But they also say that "life happens every 6 months" - and here we are at the middle of the year. It's a great time to make sure you're still on track, and if you aren't here's a reader's digest version of my planning process - including a sneak peek into how Dreamblazing makes it easy.
To help you lay the foundation, I've also included the worksheets from the first day of the Dreamblazing program so that YOU can take stock and do a little review of your own - and set the stage for your future success. Oh, and Hall & Oates help me out with a special "guest spot" - sing along if you know the words!
Whether you use my Dreamblazing process you some other method of planning, make the commitment to complete the entire process - especially if it feels uncomfortable. I see a lot of entrepreneurs (creatives in particular) that start planning, and when things get tough or they feel stuck, they quit. It's fine to take a break and come back to it later, just make sure you actually do come back to it later. Dreamblazing is elxible enough to complete in a single
It's hard to know where you're going if you don't know where you are. It's hard to know your trajectory, if you don't know where you've been. A lot can happen in a year. I lost count of all the awesome surprises that happened to me each year, so I started keeping track, and using the "Evaluate and Celebrate" section of Dreamblazing to remind me of just how awesome my life and work can be. That's particularly helpful when I'm in the middle of a funk, or things aren't going as well as I want them to in the moment.
Evaluation also allows me to see where I missed the mark and need to tighten my focus - or re-calibrate if a goal is no longer applicable.
In my book, The Secret Watch, I lay out the 5 Key Areas (Faith, Family, Fitness, Fortune, and Freedom) - but the way you define them is entirely up to you - which, again, gives you the flexibility you need to develop D.U.M.B. goals. Hone in on what will give you the most cause for celebration at the end of the next 12 months in each of these areas, then you can begin to set milestones along the way to help you know if you're on track to hit them.
If you're following the Dreamblazing program, you'll pick 6 goals to drive for the year, but you've also got to prioritize them. It's better to do that NOW before there's a conflict, because "life happens when you're busy making other plans" as John Lennon famously said. If you don't prioritize your goals, then when an opportunity arises that pits one goal against another, you'll be forced to choose. In the heat of the moment, sometimes we choose what's urgent, rather than what's really important. Prioritizing your goals gives you a filter to run all your decisions through.
And if you change your priorities later, that's fine too.
It takes a little time to develop a solid strategic plan, but it's worth the effort. Whether you use a tool like Dreamblazing or develop your own method of annual planning, it's important to make the plan. Eisenhower once said that "plans are useless", but "planning is everything" - and I think he's right. While many of my plans go awry not long after making them, the fact that I took the time to actually sit down, clear my head, and focus on what really matters to me keeps me moving in the right direction. It also keeps me agile so that when life throws me a curve ball (and it happens more times than I'd care to count), I'm able to respond thoughfully, instead of react in a knee-jerk way.
Plans may go awry, but planning keeps your head in the game when life throws you a curve. (Tweet this)
First an exciting announcement: A few weeks ago, I happily celebrated 500,000 views on my YouTube channel. THIS week, I'm celebrating 300 subscribers (click here to subscribe instantly)!
Confetti! Fireworks! Hooray! Huzzah!
This has been a goal of mine for several years, and I'm beyond thrilled that it's finally happened. It was a lot more challenging than I expected, and I've learned a lot along the way. As my channel grows I've developed a love and strong respect for the YouTube community. If you're on YouTube, please say hi and spread the love. Your awesomeness makes this show possible.
THANK YOU.
I was on a coaching call with a client this week and we spent a good amount of time talking about how hard it can be to shine brightly when everyone around you is complaining about your light.
"You're too bright."
"Can you turn it down a little?"
"You're always so enthusiastic about [topic]. I'm tired of it."
While occasional constructive criticism is important (when you work with me, I'm not afraid to give it to you straight), it's also important to remember that you've got Divinely-given gifts that are uniquely yours to bring into the world.
Shout it out! Tell everyone about your brand. Heck, have your brand name printed out onto face masks, hoodies, pens or mugs if necessary. Don’t hide them away; be proud of who you are and what you have achieved.
Often times, we're put down, or we feel guilty about being so awesome. And even if you're shy and reserved, it can be tough to deal with the criticism and "baggage" others want to foist on you when you're sharing your gift with the world. It often results in being overgenerous as a means to counter the criticism, to be liked, or to "apologize" for your existence.
Been there, done that.
You don't need to apologize for being awesome. We all shine in our own way, and yes, some of us are called to shine "brighter" or to a "bigger" audience (remember: size is relative. If it's your dream, it's big. Period.). That doesn't make us any more (or less) needed in the world.
Sometimes we're put in a position where we shine brighter than the folks around us because they need to get used to having more light in their lives. This isn't a statement of arrogance. Most of the awesomely talented people I know didn't ask to be awesome. They just are. But the amount of guilt they feel and crap they take for being so shiny is overwhelming. I'm reminded of the crawdads in a bucket that keep pulling each other back down so that no one escapes.
You don't have to make your light any less bright. That's what sunglasses and window shades are for. People can choose to be around you and they can choose to leave. This is a lesson I'm learning myself. For YEARS I have felt the need to dim my own light because the people around me couldn't deal with how shiny I am. I never asked to shine. I was born with these gifts, and while I've honed them over the years, it was never in an attempt to be better than anyone other than myself.
It's not your job to diminish your light. Your job is to shine your light into the world. (Click to tweet this)
There are plenty of people in the world who are afraid of the light. Heck, even Plato wrote about it in his Allegory of the Cave. But here's the thing:
Just because other people are afraid of the light, or judge the light, or shun the light, doesn't mean that you need to take it personally.
When I walk into my bedroom and flip on the light, sometimes my husband grumps about it. My light bulb doesn't get all defensive and start apologizing for being bright. That's what light bulbs do, for pity's sake! And while I might apologize for causing my husband pain, I rarely apologize for turning on the light because I needed the light to see. Don't apologize for your needs. Apologizing for your needs equates to saying "I'm not worthy of having my needs met. I'm sorry for my existence."
Word choices can be tricky, eh? But I've said this many times in the past: you train people how to treat you based on what you've come to accept from them and what they've come to expect from you. If you're constantly apologizing for your existence, then, Houston, YOU have a problem.
Katy Perry sang an inspiring song that confirms that the only way to shine is to ignite yourself:
"You just gotta ignite the light and let it shine
Just own the night like the 4th of July"
I think it's safe to say that if you don't ignite yourself - and let yourself shine - it's improbable that anyone else will do it for you.
On the surface, Independence Day is about celebrating my country's establishment as a sovereign nation. It's become the high holy day of picnics, beach fun, and fireworks.
But at the core, it's a symbol to embrace what matters most to you, hold it out for the world to see, and stand your ground. Do you think the British were particularly pleased? Hardly. They fought us for several years before and after we claimed our independence.
You'll probably face a few battles of your own (both internal and external ones). That's to be expected. As several great minds (including William Lamb and Stan Lee) once said, "with great power comes great responsibility." Being awesome ain't always easy, but you've got it in you to handle it!
Need a little extra incentive?
Our Independence Week edition of Creative Freedom brings us a special "guest appearance" - this time by Katy Perry. It's a friendly reminder to own your awesomeness.
What are you awesome at? Go on! Toot your own horn (I dare you)! How have you been holding back your awesomeness? Do you know someone else that's letting their light shine "brighter than the moon"? Share your stories, thoughts, and ideas in the comments.
If you or someone you know could use this information, please share us with them and be part of our Rising Tide! Every share helps. THANK YOU!
OH, BTW... Des is coming back from California this week, so look for new videos in the 300 songs project soon! YAY!
Shazam! My audition in Detroit for The Voice went better than I expected, although I did not get called back. It's always fun for me to go to "The D" and this time was no exception. I learned some powerful business lessons during my long wait in the audition line (post coming soon), plus I met a childhood friend of Anita Baker who designs Mustangs at Ford! We had a fun time connecting and learning about each other. Hooray for new friends!
Speaking of, this week's video is actually a request from my facebook page. Jessica-Lynn Sage asked about hiring help in your business. Her big concern was in being able to trust someone else to handle the work and "let go" of doing it yourself.
The timing couldn't have been more perfect, since I've been working on my photo shoot for the new album (and website). This week's episode of Creative Freedom gives you the low down on how I sourced and "hired" the team for this shoot.
But there's something else I didn't include in the video that's also important...
In my research, I've been exploring the three different types of creative entrepreneurs (a quiz is coming soon!), and each one has their own sets of challenges. Chaotic Creatives look for people they trust with their vision and the direction they're trying to go as creative individuals. Linear Creatives are more concerned with getting results NOW - and getting the "right people on the bus" as Jim Collins would say. I'm a Fusion Creative, so I tend to walk the line between the two. Results are important to me, but I also don't want people to deviate too far from my vision, so I'm willing to forego some short-term results for a better overall project at completion. Understanding your Creative Entrepreneur type will help you know what to look for in hiring your support staff, as well as your temporary team members, like my photographer and stylist for this shoot.
Like the contract riders rock stars have for "green skittles," Chaotic Creatives want to adhere to the vision above all else - no exceptions or deviations. It's that kind of exacting, demanding nature that makes Steve Jobs both a brilliant mind and a jerk.
Because my vision included some specific shots I wanted, and a certain look and feel, I put together a pinterest board of ideas and inspiration. I put the call out on Facebook for a photographer (Thanks Heidi!). I shared that board with everyone, and made sure they were in sync with what I was trying to achieve. I actually had someone that didn't like my idea - so they were off the team. I knew my direction for the project, and didn't want to deviate.
At the same time, I didn't want to wait around for months to make this happen. We had already been negotiating a shooting date for a few weeks, and I know it takes a bit more time after the shoot to get the raw photos processed. So I really wanted to have it all hammered out before school got out on June 9. When my original venue fell through, the photographer suggested an alternate outdoor location. She recommended and secured a stylist, and we finally booked June 8 (we couldn't have cut it much closer, right?).
Linear creatives tend to focus on structures, routines, and processes. Above all else, don't deviate from the system (versus the vision), because the system works. It's the kind of strategic creative thinking that made Edison a genius in the lab, but a social misfit with his own family.
When it rained the day of the shoot, the outdoor venue wasn't viable, so we punted, opting for an indoor location for almost all of the shots (Thanks, Ted!). The indoor venue provided a lot of great images we couldn't have gotten anywhere else, and my willingness to be flexible on the results made it possible to complete the project without dealing with rescheduling.
A true Chaotic Creative wouldn't negotiate on the details like that, while a Linear Creative would be more interested in meeting the deadline more than the creative vision. I fell somewhere in the middle, allowing for and trusting flow, but still making sure I got the key shots I wanted for the project.
For example, there was one shot I was insistent on having, and if we couldn't do it that day, I was willing to do it another time with another photographer if need be. Gratefully, mother nature cooperated in the end. The skies cleared up and I stood out in the middle of traffic while Heidi snapped the shot that will likely be the album cover. I like to think it was my flexibility that gave us the better weather near the end of our shoot.
Whether you're paying for help, or just getting started with asking for help, whether it's a long-term or short-term hire, you need to be able to trust that your team will do what you've asked them to do. The video outlines a few ideas, but did I leave anything out? What else should Jessica-Lynn know about getting help in her business? Leave a comment and be part of the Rising Tide for all the creative entrepreneurs in our community!