We're slowly recovering from the rollover last week. My son's doing better this week, but we're still not out of the woods. Thanks for all the kind thoughts and well-wishes. It really did make the whole week seem better.
Through it all, thankfully, I still managed to get the important things in my life and work done. How? I learned a very simple way to prioritize my day so that what's really important gets handled. No. Matter. What.
About a year ago, I shared a brief overview of The PEACE System in one of the first season episodes. The one hurdle that people keep bringing to me is the never-ending to-do list. Despite prioritizing everything, there's a LOT of to-do's that still aren't getting done.
This week, we're digging into why.
Warning: you may be stepping on a few toes when you do, but never fear! The Spice Girls are here to help you!
Inside The PEACE System, I talk about three different kinds of to-do's. By paying attention to the different kinds of to-do's on your list, you can get a better handle on what is keeping you from getting more of the right things done.
Must-Do's are activities that must be done AND must be done by YOU, in order to reap the benefit. Generally, these are what I consider IPA - Important Personal Activities, or Income-Producing Activities. The definitions of those terms (like so many of the terms I use) are loose, and open to your interpretation. Brushing your teeth is a must-do. It's not likely you're going to get someone else to do it for you, and if you don't do it, well, there are consequences. Within the Must-Do category, there are a couple of types of Must-Do's - Routine/preventative (like brushing your teeth, seeing your kid's class play, or doing client work, for example), and Emergency (car roll-over, in-laws decided to drop in, that kind of thing).
The irony of many Emergency Must-Do's is that they are often (but not always) the result of NOT doing the Routine Must-Do's. If you don't get your tires checked on schedule, you could end up with a blowout on the freeway which causes the car to roll over - and the subsequent trip to the Emergency room. Do not skip the Routine stuff just because it's unsexy, or doesn't seem urgent. Preventative maintenance is crucial in your life and business!
Want To-Do's are all those activities related to the fun things we really want to do - like taking a trip (or planning it), visiting friends, working on a hobby, reading, watching a movie, etc. These aren't things that move the needle on our business, and they're not necessarily Must Do's, but we really want to do them. Chaotic and Fusion creatives tend to have a long list of Want To-Do's, which can lead to resentment, anger, frustration, and other disempowering emotions when you can't find the time to do those things. This typically results in an "all or nothing" rampage where work on everything else stops until you can clear some of the Want To-Do's off your list. Like the day I refused to do any work and just binge-watched my favorite show on Netflix all day. Not productive, but I sure did enjoy myself - until I started feeling guilty about not getting any work done.
Should-Do's are the bane of humanity. And I don't say that lightly. Everything from the well-meaning insinuations of your friends and family ("you should really finish packing for your trip, sweetie!"), to the more overt accusations we throw at ourselves ("I should really get to the gym this week!"), Should-Do's are the things that we throw into our day without making them a real priority. In the end, you may find yourself accomplishing a lot of Should-Do's, but not moving forward on your most important priorities at all. You sure are busy, but you're spinning your wheels on unimportant tasks - or worse, waffling from "should" to "should" - like bouncing back and forth between email and facebook messages for ten or fifteen minutes, just to be "sure" you're not missing anything important - and not getting anything accomplished at all.
Not that I speak from experience, or anything (sigh).
It's easy to get stuck in a "should-do" loop, and the only way to break the cycle is to make a decision. If it's a real priority, put it in your calendar and act on it appropriately. If you're not sure if it's a priority or not, try using the Eisenhower Matrix to help you get clarity. If it's not a priority, don't pretend like it is - even to appease your family or friends. In reality, you're doing a disservice to yourself and those well-meaning loved ones. Instead, set and enforce clear boundaries around your priorities and your time. And...
Be willing to accept the consequences of the priorities you set. (Tweet This)
Some people will balk at your new-found decisiveness. After all, you've been training them to give you all this well-meaning advice for a while now. It may take time to get them on board with this new direction. Your biggest fans, however, will understand that this is something you've got to do to take control of your calendar and start gaining momentum toward that Noble Empire and inspired life you're creating.
Share your thoughts and ideas in the comments, and let's be a rising tide fo everyone. If you're interested in learning more about The PEACE System, be sure to get on the wait list, as enrollment re-opens this fall.
With all the tragedies and depressing headlines of recent weeks, it would be easy to close up shop, dig a hole, and hide yourself away for the rest of your life.
There's a lot of hurt in the world, and marketing your creative business might seem a bit - shall we say frivolous? - during these uncertain times. It doesn't even have to be a national tragedy. Sometimes personal tragedy strikes, too, and that can make it even more difficult to keep things "business as usual". Although, it might not actually be "business a usual" anymore.
Yet, it is precisely because of these times that we need you to keep showing up and keep sharing your Great Work with your world.
But how can you be a person of integrity and run a profitable, sustainable business at the same time?
This week's episode is my best attempt to answer that question with sincerity (and a dash of humor in the style of other Creative Freedom episodes). If you or someone you know is struggling to make sense of how to ethically build your business during these challenging times, this episode may help.
I've put myself in a potentially dangerous situation here by sharing from my heart like this. If you've ever thought about leaving a comment, please do it today, because this episode, more than any other I've created to date, needs your support. And frankly, I could use the encouragement, since this is a very sensitive topic. It's possible I've made a mess of trying to be helpful (it happens), but the only way I'll know is if you tell me.
I try to have fun in these episodes, so that, too, could be taken the wrong way. Again, your comments and ideas help open the discussion for everyone.
Just because others are in pain doesn't mean you can't share your joy. (Tweet This)
Share your struggles and solutions in the comments, and let's be a rising tide for everyone!
One of my favorite shows on PBS is "Finding Your Roots" hosted by Henry Louis Gates, Jr. It's always fun to learn about the ancestors and personal histories of some of the most well-known people of our time. I really enjoy getting to know how these people came to be who they are through the stories of their ancestors.
I believe that who we are is largely colored by the choices we make, and that includes the choices of our ancestors, since without some of the choices they made, we might not be alive today. Those immigrants, tireless workers, and visionary family members made a way for us in the world. It's important that we recognize and honor that part of them that lives on in us.
So when Nely Galan asked me to be part of her book launch team, how could I refuse? Nely is a Cuban-born immigrant who made a name for herself as the first Latina president of a U.S. television network. Her book, Self Made: Becoming empowered, self-reliant, and rich in every way is now a New York Times best-seller, and in it, she shares not only the story of her success, but also the stories of dozens of other women who are creating their own way through the power of entrepreneurship.
This week's episode is a new segment I'm trying out this season - book reviews. I read a LOT, so it seemed fitting to share some of what I'm reading in a meaningful way (and save you a headache or two if the book is a bomb). I'm sharing the highlights and lowlights of Nely's new book, along with some childhood photos, of every stage, including the time when do babies talk properly (and yes, a baby picture, too).
In short, Self Made is an excuse-buster of a book. Nely gives you every angle on how to carve out a space for yourself as an entrepreneur, using case studies from other entrepreneurs who are doing it themselves. She even includes a fun story about Jeremy Renner (#TeamCap). If you'd like to win a copy of Self Made, just answer one of these questions in the comments:
I'll compile all the comments from Facebook, Twitter, YouTube, and my blog, and randomly select one winner, who will be notified via email.
"You can't win if you don't play."
Mom used this sentence to justify a lot of behavior when I was a kid: learning to ride a bike, auditioning for plays, joining the cross country team (I took 11th place in the city meet). And yes, mom played the lottery. She had a winning streak where, with a little help from technology and lottery dream books, she won several days each week for a few weeks. Naturally, those words rang through my head every time I was faced with a risk-reward decision.
Until this week.
If you follow me on Facebook or Twitter, you may have already heard about how I found this lottery ticket on the ground while I was on a field trip with my kid. I thought it was trash (LITTERBUGS! ARGH!), so I picked it up to throw away when we got to the car.
But when I saw it was a lottery ticket, I figured I'd check the numbers when I got home, just in case.
I won the BIG money, honey! TWO WHOLE DOLLARS! WOO HOO!!
Every morning, I sit down to do The PEACE System (a process I created to help clear my head and prioritize my day). Because field trips can be stressful - particularly with a special needs kid - I made a point of setting the intention to look for miracles.
Frankly, a well-behaved child would have qualified as a miracle in my book. I certainly wasn't expecting free money to fall at my feet. But hey, I'll take it!
I asked for (and was looking for) a miracle, and I got it. And the kid behaved, too!
You've probably heard stories about people who say "I won the lottery and it changed my life." Never did I think I'd be one of those people, since I don't play the lottery.
But winning those two bucks most certainly changed my life. If you want to test out your luck as well, you can go to sites like 바카라 사이트, for example.
"You can't play if you don't win" is a double-edged sword. In a way, I did "play" because I picked up the ticket and cashed it in. But in a way I didn't play, because I didn't actually buy the ticket. It wasn't even given to me (in the traditional sense). And the person that dropped the ticket probably thought it was a "loser" because they played $10 and "only" won $2. They lost money on the deal.
But from my perspective, I was $2 richer!
The last 18 months have been arduous and hard for me on a lot of fronts. At some point, I probably faced down some depression, though I was never clinically diagnosed. I've done a LOT of questioning my worth, my value, and why I'm really on this planet in the first place.
Two dollars won't even buy me a soda at my local restaurant, let alone pay my rent, but it was a sign. A clear sign that miracles are there if we are looking for them. I know that sounds kind of mystical and metaphysical, but it's true. I found that money because I was looking for it.
Well, I was looking for a miracle, and I chose to see this "win" as a miracle.
You have to have your eyes open and show up.
You have to be willing to go for what matters to you - even if it seems unreasonable. Even if it seems impossible. If it's in your heart to have it, you have to be courageous enough to show up for it. And keep showing up consistently.
In that respect, Mom was right: you can't win if you don't play.
But she was also wrong. I won without playing "the game" (by society's rules, at least). That little lottery ticket opened a Pandora's box of questions about the "teaching" that's been passed down through my family for generations. The "lessons" and "stories" that, in a previous era, had to be true for survival no longer serve the person I'm becoming in this era of creative entrepreneurship.
In the past, if you didn't "play by the rules", you wouldn't be taken seriously, and you probably wouldn't even get a foot in the door, let alone win. There were gatekeepers, expectations, and unwritten "rules" that were foisted on you by your industry, society and "the world". These rules were designed to keep certain people out, and to protect the survival of others. You had to play their way, or you simply couldn't play.
Now, you have a lot more latitude to define success on your own terms and not just survive, but thrive. You can create your own career, doing what you love, and make good money doing it - without selling your soul. That's the entire premise of how I help my clients!
Those old stories that once served to protect, inspire, and motivate me, had been holding me back from the life and career I was meant to have. I couldn't see that until I won the lottery.
What thoughts, beliefs, and stories do you hold as true, that might actually be limiting your success without you even realizing it? Untangling those beliefs and thought patterns can be tough, but the rewards far outweigh the risks.
But here's the other thing that rattled my brain. I won $2. Winning anything was contingent upon someone else. Somebody else played the game, bought the ticket, left it on the ground. At least three other people walked right past the ticket before I picked it up. In short, I had no control over the outcome. All I could do was be in the right place at the time of the miracle.
Miracles are awesome, and they can feel magical. But they are, in many ways, unpredictable - even if you're looking for them. You don't know when they'll arrive, or in what form, and sometimes it's hard to know if it even is a miracle until well after the fact. Sometimes the worst thing that ever happened to you is actually a blessing in disguise... a miracle you won't see until years later.
In life, we can wait for others to open doors for us, or we can make a plan and get sh*t done. (Tweet This)
Waiting around for miracles is the snail's path to success. Can it happen? Sure! I just won the lottery, for crying out loud! But, I only won $2, because that's all the ticket was worth. Someone else got to dictate the terms of my success. I could only win what they played and paid for.
I don't want someone else to dictate how successful I can be. I don't want someone else to have that much influence over my success journey. I mean, I won't turn away blessings when they show up - even the $2 variety - and I'm not going out of my way to play the lottery, either.
I know I can't control everything - and some might say that control, like safety, is an illusion. But if I set an intention and follow it with consistent action, I'm going to move the ball further down the field more often than the guy standing around, waiting for a winning lottery ticket to fall at his feet.
Will there be setbacks? Most likely. As we all know, the so-called "overnight success" stories usually involve a lot more preparation and hardship than we realize. As Thomas Edison famously said, "opportunity is missed by most people because it is dressed in overalls and looks like work."
I'm no stranger to hard work, although I'd like to be. 🙂
There were other gems of discovery that I'm still unpacking, and I'm sure you could tease out a few lessons of your own from this story, but ultimately, while I welcome all the miracles and blessings coming my way, I'm not going to sit on the sidelines and wait for them. I'm going to keep showing up, sharing my Great Work, and defining success on my terms. Not my mom's terms, or the terms of my ancestors, or even the terms of my fans and clients.
My game is the only game that matters for me. It's a game I'm happy to play, and one I can't lose, because I make the rules.
You may have heard the story about Walter Matthau. An aspiring actor approached him at some function and said that he was looking for that one big break. Matthau, in his caring, yet cynical style, says , "Kid, it's not the one big break, it's the fifty."
Overnight success rarely is, and most creatives that have been toiling for years can attest to that. But there comes a time for most when the heat is on - from well-meaning family and friends - to think hard about doing something else. I'm sure you've probably heard one of these famous quotes before:
Mom spoke those well-meaning, heart-crushing words when I told her I wanted to be a professional musician. I think the words I actually used were "rock star", which may have prompted her advice. After all, being a rock star in the 90's wasn't as easy as it is today. You actually had to have talent and compete for a record deal with a major label in order to see real financial success.
Back then, during the "golden age" of music, who could have anticipated the collapse of the industry, the shift from physical to digital media, and the rise of the "Internet Star"? Heck, I recorded my first album just over 10 years ago, when social media was still a glimmer on the horizon.
Today, all you need is the Internet, a webcam, and a dream, and stardom is yours, right?
Not exactly.
See it's not about the big break, it's about the fifty. I might even go so far as to say it's not even about the fifty, but the hundreds, if not thousands of little breaks that happen almost every day.
Showing up every day to script and film your show, create your art, teach your audience, reach YOUR right people. Even if there are only five people in the room... even if no one shows up for your workshop.
When I decided to start teaching online classes, I didn't have a large list. Like everyone else, I started at zero. I remember when I got my first seven subscribers and I didn't know ANY of them! I felt like a rock star in that moment, for sure. Here were seven strangers who had signed up for my newsletter and wanted to learn what I was teaching.
I felt like I arrived. Over time, my list grew, and then came the day I posted my first event announcement and sign up form for a teleclass I was teaching. Three people signed up, and I was thrilled! I didn't have a big list - probably less than a hundred, but here I was leading my first workshop for three lucky people!
No one showed up on the line.
At this point, I had a few choices. I could cancel, reschedule the call for a better day and time, or just record the thing and share the recording.
I figured it was good practice, so why not just go ahead and record the thing? If anyone showed up late, they'd be able to ask questions to get caught up.
No one showed, but I recorded that class. And it was a good thing, too, because once I shared the audio, people listened, commented and shared. That led to more classes and a growing audience for my business.
Six years later, I got a call from someone who found that old recording online and hired me to speak at her event.
You just never know which one break will lead to the next. I guess you could say every break is a big break in waiting.
Creativity is about sharing your truth with the world. It's not about the medium, it's not even about the message. It's about being willing to be vulnerable enough to share yourself and let the world inside your brain for a minute or three... no matter how long it takes.
Steven Pressfield authored The Legend of Bagger Vance over the course of a few months. It was sold to a publisher three weeks later and optioned for a movie about a month after that.
He was 51.
He wrote his first novel when he was 24. That in-between time was all about the little breaks, as Pressfield writes:
"It wasn't all wilderness. Within those twenty-seven years, I earned a living for at least a dozen as a professional writer. I worked in advertising. I had a career as a screenwriter. And I spent six years writing unpublishable novels (which counts as work, too)."
Which brings me to that other iconic phrase:
It's often something we hear when someone isn't up to the task of their dream. A guy who wants to be a singer, but can't carry a tune in a bucket. A gal who dreams of being a dancer, but has two left feet. A kid with rotten comedic timing, who desires more than anything to have a spot on Saturday Night Live.
"Don't quit your day job" has been equated with failure.
I say it's time to reclaim the phrase. There's nothing wrong with a “day job” - if you're clear on your priorities and pursuits. Having a financial cushion will help you live more confidently and BE more confidently. It's easier to be your creative self when you're not afraid of how you'll get by if your Great Work isn't paying the bills.
They day job can a double-edged sword, to be sure. When I was jobless, I had plenty of time to create, but I also put an inordinate amount of pressure on myself to make my Great Work pay because I had kids, bills, and lifecrap that needed financial support or it would all fall apart.
With so much riding on everything you produce, you can imagine how much perfectionism and comparisonits can set in – two traits common in us Fusion-type creatives. I looked to “formulas”, “blueprints” and any other “surefire” approach that would help me generate an income. Trying to scrape by without the financial means that a day job could provide held me back for many years. I didn't say, do, or act on what I knew to be true, but followed the herd instead. My results were mediocre, at best.
When I let go of that fear, and gave myself permission to earn my living in the way that worked for me (and took the pressure of my Great Work) things shifted. I let go of the “shame” and “stigma” that most creatives ascribe to having a day job. As a result, I was able to be more creative AND make more money doing what I loved.
Funny how that happens.
Elizabeth Glibert, in her book “Big Magic,” confessed that she held down a job until well after “Eat Pray Love” made oodles of cash (she had written several earlier books). She never wanted to pressure her art into being the source of her survival.
Letting go of fear doesn't mean being “fearless”. Far from it. Letting go of fear means being willing to experience fear and not let it stop you.
I don't mean the "feel the fear and do it anyway" tripe that people like to profess. THAT is easy to say and hard to do. What I mean is being willing to own your fear and find ways to navigate it - support groups, or taking even smaller steps than you think you "should" be taking.
Like Confucius said "It doesn't matter how slowly you go, as long as you do not stop."
That's what I mean. It's not about jumping head first into the thing that scares the pants off you. It's not about speed to market. It's about doing what you can, as you are able, and just not quitting until you're done.
Instead of giving up entirely, and resigning our creative selves to life under the thumb of "The Man," let's take a page from the likes of Pressfield and Gilbert - who both held down other jobs while they relentlessly pursued their creative work.
Recognize your "day job" as your biggest sponsor, your Sugar Daddy, your benefactor - the one who keeps you clothed and fed so you can hone your craft.
And keep showing up for your Great Work, too. It might take you a dozen years, or three decades, or more. But does it really matter if you're doing what you love?
Someone asked me if there ever comes a time to quit. I'll save my full answer for another day, but here's the spoiler:
Don't quit your day job, and don't quit your dream. That next little break could be your big one.
Some dreams take a lifetime to come true... especially if you do it all by yourself.
Jim Bishop's dream started when he was 15. For some inexplicable reaason, he found himself drawn to the mountains just above his home in Pueblo, Colorado. One day he found himself staring at a for sale sign on a plot about 2 acres in size.
He had to have it.
He scrimped and saved all summer doing odd jobs and working in his father's ornamental iron shop. He was too young to buy the property himself, so he asked his parents to take his money and buy the land. He spent many summers with his dad on that property. As an adult, he eventually decided to build a stone cottage, using the resources all around him. He cut and milled his own lumber, placed and cemented stones from the property, and as he continued to build, people started asking if he was building a castle.
That gave him the idea to actually build a castle.
No architect's plans... just a vision for one room that grew into two, then more. Then a second level... and turrets... and spires. What started as a stone cottage in his 20's has turned into this glorious castle, which has taken his entire lifetime to build.
What this video fails to tell you is that the ONE man who built this castle, did so by hand over the course of decades. Some people offered to help, but like so many well-meaning people, the help never materialized.
#frustrating
Undaunted, Jim kept plugging away as he was able - on his own - one stone at a time. Jim has touched each stone an average of 6 times as he sized, placed and cemented them during construction. You wouldn't know looking at it that Jim is afraid of heights, would you? The fact that he placed each stone one at a time meant a gradual ascension, which gave him time to get used to the height as he built each layer of stone upon stone.
All these years later, and through the generous donations of recycled and reclaimed materials, there's now a bevy of castle features - including a ballroom, a portcullis and bridge at the entrance, and an ornamental dragon Jim fashioned out of recycled stainless steel and a canister from a hot air balloon.
Bishop Castle is open to the public year round, free of charge (Jim and his wife still live there).
Don't let anyone tell you that you can't build your dreams. You can do it. Even if you have to do it all by yourself, one stone at a time. It may take longer, but if Jim Bishop's work is any indication, you might surprise yourself at just how high you can go - and it will be all the more fantastic when it's complete.
Oh, and yes, the dragon breathes fire, too.
Hello dear one!
I have never been a big comic book fan. When I was a kid, I wanted to read "real" books. "serious" books. So comics were not part of the equation. Plus, I have an addictive personality, so that would be one more thing on which to spend money I didn't have.
So this whole resurgence of comic book films has been fun for me - to explore the heroic stories of these legendary heroes (many of which I wasn't remotely familiar with before the films). I'm one of those people comic book purists probably hate: I didn't read the books before I watched the movies.
Oh well.
Before this resurgence, the closest I could identify to a superhero was Wonder Woman - you know, the Lynda Carter version (again, never read the books, y'all!). She was something for my pre-teen, 80's self to look up to. But as an adult, I felt more drawn to action heroes like MacGyver, Jason Bourne, and the like.
Then came Captain America.
I admit, if it hadn't starred Chris Evans, I probably wouldn't have thought twice, but he seems like one of those really nice guys in Hollywood, so I went to check it out.
It just gave me another reason to love Evans. It also gave me a new hero.
One that reminded me of you.
In the movie, Steve starts out as this gangly little weakling of a kid (oh, and did I mention, he's an artist, too?). Through the miracle of "modern" science, he becomes Captain America.
But the core of Steve - that which made Captain America - was there from the beginning.
I was working on Pinterest lately, crafting a branding board for a client project, and came across a pin of this painting:
Here's little Steve, with all his heart, hustle, and commitment to the cause - regardless of his size or stature. He knows the person he's capable of becoming, even if the rest of the world doesn't see it yet.
Then, there's Captain America. He TOWERS over little Steve, yet, he's the same guy. The same heart. The same hustle. The same commitment to his cause, his beliefs, and what really matters in his world.
They are the same, even if the world doesn't always see it that way.
But that is how I see you.
I see you when you show up in your "small" self, just wanting to bust out. Ready to jump on your metaphorical "grenade" to save the lives of the people that matter most to you. I see you striving to be as big and strong as you know how to be. I see your "Captain America-ness" trying to burst out of you.
I see your potential - in all the various ways it can manifest: strong leader, successful business owner, deeply spiritual human, loving spouse and parent. I see your struggle for balance, your desire to win - but win something with meaning. To have a meaningful life, a beautiful living doing what you love in ways that inspire the world.
THAT is how I see you.
You don't need some crazy serum concocted by a mad scientist to get to where you want to be. That's just the window dressing that makes it easier for the world to appreciate who you already are. Steve was Captain America all along. The world just didn't know it yet.
I've seen it. I see it every day. I've lived it. I've had to look my own potential in the eye every day. Sometimes I see Steve. Other days, I'm clearly my own Captain America.
But it's all there, all the time. I know it, because I've lived it.
And I see it so clearly in you.
Thank you for letting me glimpse your awesomeness. Thank you for letting me shine a light so that the world can see your Captain. You have SO much to offer the world - even if the world doesn't get it yet.
I do. And I'm grateful to be part of your journey of awesomeness.
Love always,
-Me
[ALBUM UPDATE: We've got about half the album recorded and I've approached a couple of engineers about mixing and mastering the project - one of whom has worked with artists like Clapton, BB King, and Rod Stewart. This is getting REAL, yo! If you haven't had a chance to pre-order your copy, there are only a few days left to do it before the first song goes out to sponsors!]
I've noticed a disturbing trend in business books recently: more and more crap books that are nothing more than thinly veiled sales pitches for the author's big-ticket program or service.
Now, I'm all for marketing inside your book. I think a strong call to action is important to get readers to join your list, become aware of the work you do, and eventually work more deeply with you.
But I don't want your ads "sprinkled" throughout the book. A book is not a live webinar. I can READ, for pity's sake, and I can go to the "references" section in the back of the book and find all the offers you have mentioned - if you've written your book properly in the first place.
And that's the problem. So many of these authors (and sadly, a LOT of them are internet/info marketers) capitalize on the size of their audience and their ability to sell a product to push out a book that isn't really all that good - leaving a lot of readers put out by how much advertising there is compared to the content. You can read hundreds of Amazon reviews about books that seem to be nothing more than a bad advertisement for their schlock, that is why the photography used for content and the reviews are so important.
Somebody started telling business people that a book is a great business card. They're WRONG.
A business card is designed to give you some information about a person: their profession, some contact information, and some of the more sophisticated marketers of the world even manage to slip an offer in there to get you to take action.
Here's the thing: I don't pay for your business card. I pay for information. Knowledge. I pay for your to give me the answer to my problem. And the answer isn't to pay you even MORE money to get the full answer. Sorry. That's crap.
If that's all your book does. STOP IT! Your book is NOT a business card!
A book is meant to disseminate information - helpful, useful information. Can you imagine getting a teacher's edition of a math book and having to opt-in or pay extra to get the answer keys? That's essentially what's happening here. They give you the problem, and a taste of the solution, but then hook you into coming back to them to get the real answer you were looking for in the first place.
This isn't an indictment of internet/infomarketers. There are some great books in the world. But a whole industry has risen up around creating your non-fiction book in 30 days and gaming the system so that you, too, can claim to be a best-selling author.
Which only waters down the effort and value of bona fide authors that put in the hours to craft a meaningful, useful book that actually serves the audience that buys it.
So after I found myself paying for and reading through another painful example of a best-selling author who didn't deserve the title, I couldn't help myself.
I got a little snarky. And I don't apologize one bit. I hope SOMEONE will prove me wrong, because what I'm seeing is a sad ripoff of people who genuinely want help - who actually pay money to get it - and are then sold a bill of goods.
I even called on TLC (the musical group) to make this point abundantly clear.
Let me hear from you. Have you paid for rotten books lately? What are some of the best business books you've ever read? Let's build a super-helpful reading list of must-read books and be a Rising Tide for everyone!
PLEASE SHARE THIS POST! If you know someone about to publish a book - or someone about to buy a book, do them a solid and share this video with them so we can curb the "crap book" population. 🙂
First, an announcement: Des is BACK from L.A., and we had a great session this week, recording tracks for The Fine Line. We laid the final tracks for our sexified version of Aerosmith's "Dream On" as well as the understated Eagles tune "I Can't Tell You Why." I am looking forward to sharing that track soon with our patrons and sponsors. If you haven't already pre-ordered your copy of the album, you can do that here.
In all, The Fine Line will feature 15 songs, including 2 originals. While most of the songs have been jazzified to some extent, the notable exceptions are a 1950's "motown" version of VanHalen's "Why Can't This Be Love" and a melancholy version of Avicii's "Addicted To You". The entire album is an intimate piano/vocal affair, and Des and I are hard at play to deliver the pre-orders in September.
Here's a sneak peek at the new album cover. What do you think?
You probably don't need me to explain that it's a double visual metaphor - songs from the past into the future, and "the fine line between the American Dream and the American Nightmare" as Don Henley once said.
Also, I gotta give props to Heidi at HSB photography for doing an amazing job on the photo shoot!
Okay, now on to the post!
As a creative entrepreneur, I used to struggle with day-planners, schedules, and anything that came with too much structure. That's my Chaotic side lashing out at my need for a little bit of Linear sanity. Since none of the traditional tools worked for me, I developed my own back in 2009, thinking it would probably go on the heap of "tried and failed" attempts to get my life and business squared away.
Well, here we are, 6 years later, and it still works like a charm. I've tweaked it a little over the years, but the core steps have stayed the same. This week's episode of Creative Freedom reveals my simple 5-step PEACE System that keeps me on track every day - focusing on what really matters, and giving myself permission to let go of what doesn't move the ball down the field.
Oh, and you'll hear one of my all time favorite tunes from a now defunct 80's band with a drummer that used to write songs with Madonna.
It's just enough structure that Chaotic creatives can play around and keep things loose, while giving Linear creatives the ability to get as granular as they need to stay sane. Fusion creatives like me can be flexible, depending on the kind of day we're having. I really surprised myself when I developed this concept. It's something I've been able to stick with for years now, and I attribute much of my success to using it - and I attribute much of my failure to the times when I get lazy and don't use it!
Not sure about your Creative Freedom type? Be sure to take the quiz and find out.
What works for you? What have you tried that didn't work? Share your comments
(NOTE: I'm just about finished with the Creative Freedom entrepreneur type quiz. If you're not already on my mailing list, subscribe [in that handy box above] and be the first to get access!)
This summer, I've been channeling my inner crafty woman. I'm a pretty good singer and speaker, but I never really thought of myself as creative - as in making things - until I married a guy who decorates our Christmas tree with origami cranes.
I fiddled around with drawing as a kid - but my cousin was a much better artist. In fact, I could pretty much guarantee that someone I knew was better at any crafty thing than I was.
Turns out, that's part of my Creative Freedom type. I'm a Fusion, which means that I can always find someone more creative, more strategic, and more "better" than me if I look hard enough - but that's because my life is filled with a mix of awesome Chaotic and Linear Creatives, who will always be further along on the spectrum than I am. Fusions, on the other hand, sit right in the middle of the spectrum, which means we can do lots of things other people can't. It's why our analytical friends call us "the creative one" and our creative friends call us "the smart one."
This is just part of what I've been exploring in preparation for the launch of my new book "Creative Freedom." Once I learned I was a Fusion type, it gave me permission to embrace ALL the ways I'm crafty and creative. Finally, a place where I don't have to choose, I can just enjoy being me!
And I made an origami daffodil to prove it! It's my first attempt, and I used a plain sheet of paper instead of origami paper, so it's a little wonky, and I'm proud of it!
There's another reason I'm sharing this daffodil with you, and it has to do with a story that goes back about 20 years. You may have heard of it. It's called "The Daffodil Principle" by the late Jaroldeen Edwards.
But before I get there, let me tell you why I'm sharing this story.
I got an email from a reader who has been struggling with building her Noble Empire because of some stuff she's been dealing with in life: health, money, family... you know.. life stuff. She's a little frustrated and overwhelmed about wanting to be further along on her dream, but also stuck in the reality of where she's at.
Which brings me to the Daffodil story.
Jaroldeen's story is actually about a real garden in Running Springs, CA, designed and planted by Gene Bauer - a lifetime effort spanning more than 50 years. Every fall, at her vacation cabin, Gene would plan and plant each bulb by hand. When she started, she didn't even know which end was up.
Can you relate?
As creative entrepreneurs, sometimes we don't know what direction we're going - let alone if it's the right one or not. But Gene's an example of just showing up, year in and year out, and letting the creation unfold into a life's work. Most people don't know Gene was actually a teacher, and planting daffodils was just an interest, that became a hobby, that became a passion.
This week's video tells the rest of the story - the part that happened after Jaroldeen wrote her story - and I think it's probably even more powerful than the original, because of how the Bauers had to overcome adversity when fires besieged the property. Oh, and if you watch really closely, you'll get a quick glimpse of New Kids on The Block and a young Marky Mark Wahlberg before he got all grown up.
The more I researched the story, the more fascinated I became. That's part of why I learned to make an origami daffodil - since they're out of season right now (you can also make a stem if you'd like). Gene and Dale even compiled a history of the Running Springs property to give people some background on how the 5 acre plot of land came to be in their hands, and ultimately covered with so many varieties of daffodils.
THAT, to me, is what it means to build a Noble Empire.
What small step are you making? Share your thoughts and ideas in the comments and be part of the Rising Tide. Have a question you'd like to see featured? Hit me up! I love requests!