Lisa Robbin Young

[Creative Freedom S5EB5]

This is bonus episode 5 in an unscripted series of lessons learned from 25 years as a creative entrepreneur. You're getting 4 big lessons in a single episode as I gear up to lead you through the Fix This Next methodology. Can ya handle it?

President Eisenhower was right: plans are useless, but planning is everything. That said, you can't control the outcome, you can only influence it by what you do and what you choose not to do. Remember, too, that your goal isn't always THE goal, and if you want to achieve it, you need to be consistent. Consistency isn't sexy, but it works.

Listen To The Podcast

Download Season 5 Episode B5 | iTunes | Stitcher | Spotify

Podcast Show Notes

  • Why Eisenhower was right
  • Why even Chaotic Creatives need to have a plan
  • Why it's great to abandon your old goals in favor of new ones
  • The importance of consistency
  • Why doing what you can as you are able is not a cop out

Mentioned In This Episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5EB4]

First, I'm super thrilled to announce that I'm now a fully licensed and certified Fix This Next coach and I'm booking assessments now. I mention this now because it's a huge celebration, but also because it's relevant to this week's episode. When you can pinpoint the biggest issue in your business, you can fix it sooner and get your business back on track. That's what Fix This Next can do for you. Schedule your Fix This Next assessment today and get the clarity you need to grow your creative enterprise.

“If you can avoid just a few of the biggest, most crucial mistakes that I’ve made, then success is going to come much easier.” Said Shravan Gupta.

Okay, on with the show. This is bonus episode four in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur.

One of the hardest lessons I learned was this: No one is coming to save you. You're a business owner, and you need to act like one. If you don't like the way the system works, the only way to change it is from the inside. In this episode, I'll take you behind the scenes in my biggest business failure and share how I turned it around.

You'll also see examples from Apple, Denise Duffield-Thomas, and Leonie Dawson, to show you why you need to take control of your business and act like a business owner if you want it to grow - and how growing for growth's sake is only going to make you miserable.

Listen To The Podcast

Download Season 5 Episode B4 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • The biggest problem most creative entrepreneurs face
  • How I learned (the hard way) that no one was coming to save me - and how I turned it around. Hint: I had to start acting like a business owner
  • The system might be rigged, but the only way to change it is from the inside
  • An example of influencing system change from the outside from the TV show "Timeless"
  • How I'm using my own business to change the system from the inside
  • The importance of retaining profit and the risk (and privilege) of racking up debt in the early stages of business (and why I endorse using Profit First)
  • Two examples of 7 figure entrepreneurs who decided to "scale back" and stop growing for the sake of growth (and how to decide for yourself)

Mentioned In This Episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/

[Creative Freedom S5EB3]

This is bonus episode two in a series of unscripted "lessons learned" from 25 years as a creative entrepreneur. Your business is NOT the Field of Dreams. If you built it, ya gotta market it or people ain't coming - or BUYING!

At the core, marketing is sharing your message with an interested audience. But what's that message? And where do you find an interested audience? That's what we're looking at in this episode! You'll also hear about some real-world marketing examples and my "SIMPLE" framework for marketing and launching your offers.

Listen To The Podcast

Download Season 5 Episode B3 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 3:07 The blessing and curse of misquoting that line from "Field of Dreams"
  • 6:24 It's not your fault that your marketing skills are lacking, AND it's your responsibility to do something about that.
  • 10:00 What happens when marketing feels "hard" and how to flip the script.
  • 14:00 Why it's important to stop tweaking and SHIP your stuff!
  • 15:20 The problem with the two-week "Launch Formula" window for early stage creatives (with real-life examples)
  • 19:33 How far in advance should you start marketing before you sell something? Evergreen doesn't mean set it and forget it, and you don't have to be in launch mode all the time either.
  • 20:55 How to figure out your marketing message and the interested audience that will most likely resonate with that message (and an example from my own business).
  • 22:56 Nobody wants what you're selling. Here's what they DO want (and how to give it to them with what you offer).
  • 24:26 What happens if you have multiple markets/audiences?
  • 26:20 Why you need to speak to them with their language before you can talk to them with your "insider" language.
  • 28:26 A helpful tool to keep your marketing on track.

Mentioned In This Episode

Rising Tide Members

Our Rising Tide Community has moved! If you're already a member, you can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/