Lisa Robbin Young

[CREATIVE FREEDOM S8E10]

Reinvention isn’t just inevitable—it’s essential. If you’re a creative entrepreneur, you know the drill: what once felt like a perfect fit can suddenly feel like “itchy pants.” (Been there, done that, got the rash.)

In the final episode of Creative Freedom Season 8, I’m sharing 9 clear signs you’ve outgrown your brand—and how to embrace the next phase of your journey, even if it feels scary as hell.

If any of the topics hit home, you’re not alone. I’m right there with you—navigating my own messy, magical reinvention. You’ll hear more about that, too!

Listen To The Podcast

Download Season 8 Episode 10 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Trying to fit someone else’s box is exhausting: That discomfort? It’s a sign you’re ready for more.
  • Your inner critic gets louder: It’s not sabotage—it’s a signal for realignment.
  • You’re daydreaming about “what could be.”: Those ideas are invitations, not distractions.
  • You’re drawn to new clients or collaborations: Your evolution is calling—let your brand catch up.
  • Your business feels too small for your dreams: Time to zoom out and design a bigger container.
  • Work you’ve outgrown drains you: Return to your core purpose to reignite your spark.
  • You’re censoring yourself: Your story deserves to evolve—warts, sparkles, and all.
  • Old “rules” feel like a cage: You get to write new ones. Burn the old playbook.
  • You know it’s time—but you’re scared: Fear means you’re right on time for your next chapter.

Mentioned In This Episode:

Rising Tide Members

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Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

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Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, licensed from Artlist.io

[CREATIVE FREEDOM S8E9]

In a world full of noise, your story is what sets you apart. As a solopreneur, you don’t need a massive marketing budget—you need a brand story that’s real, relatable, and rooted in your unique journey.

In this episode of Creative Freedom, we’ll explore why stories are the heartbeat of your brand, how your personal journey forms the foundation, and why shared values create deeper connections with your audience.

We also include a guide of 16 different stories you can start telling today to build that all-powerful “Know, Like and Trust factor” with your audience. 

Your brand story is actually MULTIPLE stories. When you weave them together, you create a narrative that captivates, connects, and inspires action.

Ready to make your mark? Tune in to Season 8, Episode 9 of the Creative Freedom Show and discover how to craft a brand story that’s as unforgettable as you are.

Listen To The Podcast

Download Season 8 Episode 9 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Stories Power Your Brand: Building your brand isn't just about putting yourself out there; it's about creating a strong reputation for excellence in what you do best. Storytelling is the age-old method of conveying messages that engage emotions and memory. When you tell a story, you're creating a memorable experience that sticks.
  • Your Unique Journey is the Foundation: Your personal journey is the narrative that showcases how you got to where you are today, highlighting pivotal moments. It connects you to your audience on a human level and makes you relatable.
  • Connect Through Shared Values: Values are the core of your brand's identity. When your values align with your audience's, you create a powerful connection that goes beyond transactions.
  • Multiple stories that work together: Crafting your brand story involves blending your journey, values, and unique voice into a compelling narrative that resonates with your audience.
  • Stories Captivate Your Audience: A well-structured brand story captures attention from the start. Engaging introductions, relatable struggles, and aspirational outcomes keep viewers hooked.
  • Share Strategically: Sharing your brand story strategically across platforms amplifies its impact. Tailor your story to suit each platform while maintaining consistency.

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E8]

Ever roll your eyes at the phrase “personal branding”?

You’re not alone. For multi-passionate creatives like us, it can feel like trying to fit a rainbow into a single crayon box. But here’s the thing: your unique blend of passions is exactly what sets you apart.

Here’s the thing: your personal brand isn’t about creating a flawless facade. It’s about embracing who you are—warts, sparkles, and all—and sharing that with the world in a way that resonates with your Raving Fans.

Brands that last aren’t the slickest or the loudest—they’re the ones that keep showing up, being recognizably themselves. That’s how you build trust, loyalty, and a community of Raving Fans.

Check out the full episode and grab your free branding guide in our Rising Tide community.

You know you want to!

Listen To The Podcast

Download Season 8 Episode 8 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Personal Brand is kind of an oxymoron: 'Personal' implies individuality, authenticity, and all the messy, beautiful parts of being human. 'Branding,' on the other hand, brings to mind corporate logos, marketing strategies, and polished images. How do we navigate this?
  • Define Your Unique Identity: Know which talent is “singing lead” at any given point in time. Let your other talents “sing backup” and be in a supporting role, without having to focus on everything all at once. You don’t have to monetize everything, but you can, if it feels aligned for you.
  • Your Brand Stories Matter: Step 1: Define Your Journey. Step 2: Highlight Key Moments. Step 3: Infuse Authenticity.
  • Consistent Brand Strategy Matters, Too!: Messaging & imagery need to be cohesive. Create content pillars that integrate your passion. Share & engage regularly in ways that work for you

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E7]

In a world that often demands we “pick one thing,” multi-passionate entrepreneurs and Fusion creatives can feel out of place. But what if your diverse interests are your greatest asset?

In this episode, I’m sharing how to embrace your multi-passionate nature and turn your many talents into a thriving business - plus, the inspiring story of someone who built her empire by refusing to be put in a box.

Together, we’ll explore practical strategies for integrating your passions, balancing priorities, and weaving your unique story into your brand. If you’ve ever felt “too much” for the business world, this episode is your permission slip to shine.

Listen To The Podcast

Download Season 8 Episode 7 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Understanding Your Multi-Passionate Nature: Embracing your multi-passionate nature means recognizing and celebrating the fact that you have a wide range of interests and talents.
  • Leveraging Your Diverse Passions in Business: Your diverse passions are not a liability but an asset. They can set you apart and give you a competitive edge in business.
  • Balancing Your Passions and Priorities: Balancing multiple passions can be challenging, but it's essential for long-term success and fulfillment.
  • Integrating Your Passions into Your Brand Story: Your brand story is a powerful tool for connecting with your audience and showcasing your unique identity.
  • Overcoming Challenges and Doubts: Embracing your multi-passionate nature may come with its challenges and doubts, but they can be overcome with perseverance and determination.

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E6]

The music business has changed a lot in the last few years. Music technology has opened up so many opportunities for independent artists, introducing a whole new breed of overnight success stories who've had a video go viral... and then suddenly, they're the next big thing.

But for every one of these "overnight" sensations, there are hundreds of thousands of musicians trying to build a following online (or offline) - to become a professional musician that makes a steady living from performing this music that they love.

There's a lot of competition out there because the technology has lowered the barriers to entry, opened up the playing field, and just about anybody with an internet connection and a halfway decent audio recorder can get seen and heard, which is both bad and good.

Bree Noble, the founder of the Female Entrepreneur Musician Podcast and Profitable Musician, talks about her entire career - from the early stages of being in corporate to moving into becoming a musician full time… and the “profit path” that she developed to help you do the same.

Listen To The Podcast

Download Season 8 Episode 6 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • The Importance of Finding Your Niche: Artists need to find their unique audience and message.
  • Building a Business Around Music: Treat a music career like any other business, focusing on building an audience and marketing.
  • Stages of a Music Career: There are different levels and stages to a music career, and it's important not to compare your stage to someone else's.
  • Adapting and Pivoting: Careers often involve changes and shifts in direction.
  • The Value of Community: Connecting with other artists and entrepreneurs can provide support, guidance, and accountability.
  • Defining Success on Your Own Terms: Success can mean different things at different stages of life and career.
  • The Concept of a Shadow Career: Being "music adjacent" or working in a related field while pursuing a music career.
  • Financial Breathing Room (Runway): Having financial stability can make it easier to take risks in a music career.
  • Automating and Scaling: Bringing on help and creating systems to avoid being the bottleneck in your business.

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E5]

In this noisy and competitive business world, it's easy to get caught up in comparing ourselves to others and trying to fit into the mold of what others think we should be - or even what WE think we “should” be. But that's a recipe for frustration and mediocrity. (Cue the sad trombone)

Instead, we want to use our quirks - our STRENGTHS - to our advantage. They are really your secret weapon or your special sauce in both life and work! So today, we’re going to unpack exactly HOW to put them to work for you. How can you better leverage your strengths to grow your business? That’s what we’re here to discover.

Listen To The Podcast

Download Season 8 Episode 5 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • Your strengths are power
  • Why wearing a mask with your audience may feel safe, but it's actually pretty dangerous
  • How your strengths impact your Zone of Genius (ZOG)
  • Additional ways to identify your strengths
  • My strengths and creative type
  • A limiting belief from my childhood that kept me from seeing my creativity
  • How Captain America leans into his strengths
  • How to apply the strengths of your creative entrepreneur type
  • The inspiration behind the Creative Freedom music video parodies

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E4]

In a world filled with noise and competition, standing out can be a challenge, and it’s particularly daunting if you’re a multi-passionate entrepreneur or Fusion creative. You’re so good at so many things that defining a clear niche or brand identity can be hard. 

But what may look like a challenge is exactly what you need in order to captivate the attention of your Raving Fans. In this episode, I'm sharing three secrets that you can start implementing TODAY to break out of the sea of sameness, along with the story of someone who defied expectations, became a force for good in the world, and is a celebrity in their niche. 

Together, we’ll discover the keys to standing out in a noisy market and unlocking more freedom and ease in your business.

Listen To The Podcast

Download Season 8 Episode 4 | iTunes | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • The problem with "authenticity" in today's world
  • An example of how not to stand out from an 80's rock video
  • How to stand out as an emerging thought leader
  • How we've managed to have incredibly high retention rates in our Rising Tide Community
  • Standing out is important for building a community of Raving Fans
  • How one woman revolutionized an entire industry by embracing her neurodivergence

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8B1]

In Heart-Centered Business: Healing from toxic business culture so your small business can thrive, Sufi spiritual business teacher Mark Silver, M.Div. speaks to those who hate the toxic way business has developed, and want an approach to business that is as nourishing as it is powerful.

The effects of global business have brought devastation and injustice that no one wants. Instead, we yearn for beauty and real vibrancy in the world around us, and healthy heart-centered business must be part of the healing.

This book is a guide to doing business, your business, in a truly spirit-centered way. We need to, and can, realize the truth that, as Mark says, every act of business can be an act of love.

Listen To The Podcast

Download Season 8 Bonus Episode 1 | iTunes | Stitcher | Spotify

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

[CREATIVE FREEDOM S8E3]

Let's talk about something we all know deep down: there's no one-size-fits-all approach to success in business. It's all about finding YOUR way and embracing your unique creative spirit (within legal boundaries, of course!). But hey, let's be real; carving out your own path can be a bit challenging, especially if you're a Fusion creative like me. No matter where you fall on the creative spectrum, if you're feeling a little lost on your journey to success, I've got you covered!

In this episode, I'm sharing five exercises that will bring clarity to your life and business. Trust me; they're game-changers! Tune in now to discover your path to success and get ready to unleash your creative freedom!

Listen To The Podcast

Download Season 8 Episode 3 | iTunes | Stitcher | Spotify

Podcast Show Notes

In this episode, we are talking about:

  • How your values shape your success
  • Embracing your strengths makes you feel more successful
  • Two strengths assessment tools I use and recommend
  • Why knowing who your Raving Fans are is critical for success
  • How to identify your ideal customer for a more successful business
  • How to ignite a path to your dreams and desires
  • How a SWOT Analysis can help creative entrepreneurs be more successful

Mentioned In This Episode:

Rising Tide Members

Rising Tide community members can login and access your free downloads here.

Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!

Sponsors & Credits

Special thanks to our Patrons for your continued support.
Theme music: “Big Time” by Ikoliks, Artlist.io

For years, I've held connection calls where I hop on zoom for 20-30 minutes to get to know a new networking connection. Invariably, a business question pops up and most of the time I can spot a solution to their issue before the end of the call.

In many of these cases, I was able to help them see a way to open up a new income stream, refine a system or process, or just make their business easier in a matter of minutes. Not long ago, I was talking with a guy and by the end of the call we'd mapped out a new approach to one of his existing offers.

That new approach landed him a $15,000 deal later that same day.

I know that might sound a bit unbelievable, but I have receipts. This was both a blessing and a curse for me. A blessing, because I've been able to help hundreds of people over the years. A curse because, for years, I didn't really know how I was doing it.

So, I finally sat down and spent time examining how my brain works... the questions I was asking in order to get those kinds of results for total strangers.

That's how the Creative Freedom Business Model Equation was born! Once I had it worked out, I tested it with a few of my clients before rolling it out in last year's CashFlow Creator Workshop.

I'm excited to announce that we've re-opened the doors to this popular workshop and I'll be hosting it again this month!

The Cashflow Creator Workshop is designed for entrepreneurs and business owners who want to create a business that reflects their personality, voice, and style and connects with more of their ideal clients and customers with greater ease. More money, more time to enjoy it. A business that works for how you're wired to work.

Whether you're just starting out or looking to rebrand and redesign your business, this workshop will provide you with the guidance and support you need to succeed. By the end of the workshop series, you'll have a personalized roadmap for building or refining your business, based on your unique lifestyle and goals.

What can you expect from the workshop series?

This 5-day workshop series, running from April 17-21, will provide you with the tools and guidance you need to design a business model that works for how you're wired to work. Each day, we'll focus on one part of the Creative Freedom Business Model Equation. By the end of the workshop, you'll have a comprehensive understanding of what is and isn't working in your business and how to fix it.

You

Day one of the workshop will focus on the first part of the Equation: You. We'll dive deep into what really matters for you, including your values, personal context, and the mission/vision for your business. We'll look at how those things play together and what your non-negotiables are to actually feel successful. At the end of the day, you'll be able to communicate clearly the strengths that you bring to the table through your company, and what's most important for you - both personally and professionally - so that you can have a business that supports you to have more of what you want and less of what you don't!

Why

On Day 2, we'll dive deep into the "why" of your business. Not YOUR personal "why" - although that's important, too. Instead, we'll explore why you're in this line of work, what motivates and inspires you, and what makes you uniquely qualified to do what you do. We'll also examine the core purpose of your business, the change you want to see in the world, and the impact you want to have on your customers or clients. By the end of the day, you'll have a clear understanding of the driving force behind your business, which will help you create a brand message that resonates with your ideal audience and sets you apart from the competition.

Who

On Day 3, we'll dive into the "who" of your business model equation. We'll take a deep dive into your ideal clients from a different angle - those who already resonate with your "you" and "why" elements. Instead of trying to conjure up some niche market out of thin air, we want to connect more deeply with people who already resonate with who you are and why you do what you do. We'll explore who your ideal customers are, where they hang out, what they want and need, and how your business can best serve them. By the end of the day, you'll have a clear picture of who your business is for, and how to speak directly to their needs and desires.

What

On day four, we'll dive into the "what" element of your business model. We'll explore the transformation your offer provides for your clients or customers and identify any gaps or areas for improvement in your current offers. This day is all about fine-tuning your offers so they are aligned with your unique value proposition and the needs of your ideal clients or customers.

How

Day five will be dedicated to the "how" of your business model. You can deliver the same "what" in different ways - different "how's". A book, a course, and a video, for example are different ways to delivery the same "what". We'll examine the delivery and pricing of your offers, as well as your marketing strategy. By the end of this day, you'll have a solid understanding of how to package and promote your offers in a way that resonates with your ideal clients or customers, and generates the cash flow you need to sustain and grow your business.

What others have said

This is one of my favorite testimonials from our workshop last year:

photo of Teresa Romain

"This workshop is POWERFUL! And Lisa Robbin Young is a MASTER at the concepts and practices she teaches - not to mention a great coach. I got a level of clarity of purpose and strategy for going forward that had been missing for me. And it's a strategy that EXCITES me and had me saying 'YES! That's ME! I can do that!' Thanks Lisa!"

Teresa Romain - Founder of Access Abundance

Other attendees said they also experienced:

  • A better understanding of their unique strengths, skills, and values, and how to leverage them to create a profitable and sustainable business.
  • Increased confidence and motivation to take action and make positive changes in their business.
  • Clarity on their ideal client and how to best serve them with their offers and pricing.
  • A new direction for their business that feels fresh and meaningful
  • New offer ideas to roll out and make (a LOT) more money with greater ease

So if you're serious about having a business that works for how you're wider to work, get your buns over to my info page and register for the CashFlow Creator Workshop series and take the first step towards a fulfilling and sustainable business.

I'm capping registration at 20 people. If financial accessibility is an issue for you, please reach out. Partial scholarships or grants may be available.