Category: Creative Freedom
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How to Sell More At In-Person Events
I just returned from a week in St. Louis for our annual Creative Freedom Retreat. I stayed an extra night after everyone left to do some of my own planning. One of the things I got very clear on is that doing more live events is part of my plans for 2025. Stay tuned for…
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What Makes A Brand Great?
When you’re developing your brand, it takes a lot more than just creating a fabulous and memorable logo or coming up with a catchy tagline. A great brand makes a lasting, memorable impact in the mind of your customer. It’s built on a combination of things, like strategic planning, consistency, and your brand stories –…
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How to maintain your motivation when things get hard
Image credit Being in business is honestly one of the most challenging things a person can ever do; it’s not easy stuff in the slightest! One day, you’re on top of the world, sketching out big plans like your marketing strategy, and the next, you might find yourself drowning in to-do lists. That initial rush…
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5 Tips To bring your stagnant business to life
When you’ve been running your business day in, day out for years on end, it’s easy to let things slide and become a little uninspired. Think back to when you first thought of your business idea: all you were thinking about was how to get things going. You also thought about the money, the lifestyle,…
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2023 Recap: So long, and thanks for all the fish!
[Note: I started doing an annual recap back in 2010 . You can find other years here: | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2021 | 2022 – 2020 got skipped for a number of reasons, not the least of which was the pandemic that shall not be named.] OHHHH 2023. What a year you turned out to be! If you’ve been in my orbit…
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Save your time and sanity with these business templates
Time management. If you’ve been in my world for any length of time, you know that I believe that you can’t really manage time. Time marches on whether we want it to or not. Instead, I try to be intentional about where I invest my time so that I get the most bang for my…
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How to make delegation easier
Delegation can be a royal PITA. As a solo or micro business owner, it’s not always as easy as passing a task to someone else in order to get it off your plate. If you’re a Fusion Creative, it’s very often true that you can do it yourself faster. But faster, in this case, isn’t…
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The most important key to success: your wellness
If you’ve been following along at all, you’ll probably know that he was admitted to the hospital while we were celebrating our anniversary in Nashville in July. Since then, it’s been a series of surgeries and hospitalizations to sort the problem, attempt to let it heal on its own, and then finally to fix the…
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Visual marketing: how your signage makes an impact
When I was doing vendor shows back in my direct sales days, it was hard to be seen. You’re in a gymnasium, a hockey arena, or show all the size of Texas, with pipe and drape all over the place. Every booth looks pretty much the same from one end of the arena to the…
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How to succeed as a new creative entrepreneur
Credit: Pexels Accidental entrepreneurship is more common than you might believe. So often, the creative entrepreneurs I talk with started their business out of a desire to move away from something else, and only after they’d seen some success “selling their stuff”… whether it was profitable or not. Whether you want to create a clothing…