Lisa Robbin Young

A logo is not a brand

There. I said it.

I'm not the only one who's said this over the decades, but it seriously bears repeating.

I've been talking a bit in my recent emails about the power of a strong brand.

Strong brands have the power to influence, excite, disrupt, and move the masses.

Millions of people can be swayed by the power of a strong brand.

But a logo, in and of itself, is not a brand. It's a visual element of a much bigger story.

My own designer, Tracy, wrote a great post years back about why so many logo designs are a waste of time and money - and what to do instead.

And to create a really great logo, you've got to do some deep thinking about your brand as a whole.

It's important work, and when you're elevating your brand in the eyes of your customer, you can't half-ass it. I'd even argue that you've reached a point where you can't DIY your brand anymore.

Instead of trying to create something that won't do what you want it to do anyway, focus on the decisions that go into making a strong brand.

That's the BEST ROI for a micro business owner because it's something that only you can do!

A logo is meant to encapsulate what a brand is about. So, what is YOUR brand all about? I asked you the other day to remember who you are. What you stand for, what really matters. There was a reason for that.

Because those are two important decisions that go into the creation of a strong brand.

Tracy and I have been noodling on a workshop at the end of the month to help you make those key decisions about your brand. I'll share more details soon!

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