Lisa Robbin Young

How to Generate Leads for your Creative Business

Running a B2B organization (or B2C for that matter!) is no walk in the park. You need to ensure you have a business that either answers your needs or needs your solutions. There are so many creative startups struggling to get things off the ground, and if you are not keen, you might end up just like them. To help you with this, here are a couple of strategies you can implement. They are tried and tested and can have you coming out on top.


In this era full of competition, it is vital that you stand out from the rest. One of the ways you can do this is by personalizing your business and the messages you pass across. Clients and businesses need to come to you and feel like they have interacted with an actual person and not just a business entity. No one wants to open their email and feel like they are spammed with information that is not relevant to them. You need to sit down and come up with a strategy that will work to ensure your clients feel like you are looking out for them on a personal level.


Despite needing a personal touch to them, your communication would go on better if it was automated. Having an automated service will ensure that your clients never miss an update on whatever you are doing. Since there will be so many emails that you need to send, it makes sense for you to make this an automated function. Getting data analytics consulting will go a long way to ensure that clients' actions from the emails sent are recorded. You can then use the information to strategize on what your next move will be.

User Experience

Since most of the transaction is happening online, it is vital for you to get good user experience on your business site. The easiest way to go about this is to have someone go through all the processes on your site to get a product or service from you. Getting a professional user experience designer is the best option. They will identify any areas on your site that might need work and recommend changes to these areas. Any bugs that need fixing will also be dealt with. Through that, the site will be user-friendly for any business or person that visits your site.

Conversational Marketing

The use of chatbots has made marketing products easier. You can collect data on the FAQs and have chatbots help you with the answers to that. They will be available throughout to answer any questions the clients might have, which will free up time for other people to work on the more critical aspects of the job, like closing sales. You do not have to get someone to do that for you as the chatbots cost less and are more effective.

In order for you to stand out in your business, you need to develop a sustainable marketing strategy that is relevant to the current market. The strategies above are the most effective as they have been tried and tested.

You might also like:

Being Self-Made is a Myth [Creative Freedom S4E8]


Five ways to improve your customer relationships


How to Create a Soulful Business That's True to You