[Creative Freedom S5E7]

If you're a heart-centered creative entrepreneur struggling with pricing, there's good news: you don't have to subsist on a survival-level income, and you don't have to price gouge your clients in order to be successful. There's a middle ground that's profitable and sustainable.

Your pricing tells a story, and it's personal. For creative entrepreneurs there is no topic more in need of a mindset shift than pricing. Pricing is more than just materials + time. It's about your pricing mythology, your audience expectations, and other considerations that we'll run through in this episode.

P.S. Tickets for the 2020 Creative Freedom Retreat go on sale soon! We're going to NOLA, baby! Make sure you're on my email list to be one of the first to know more!

Listen To The Podcast

Podcast Show Notes

• 2:53 - Why you may need a mindset shift around pricing and high-priced offers
• 5:10 - Why you probably can't charge less than $100/hr and why $500/hr may be more reasonable.
• 8:40 - How pricing mythology means a company like Starbucks can charge more than McDonald's
• 14:00 - How your audience is a factor in pricing.
• 23:00 - IPA² is the key to your livelihood in business
• 25:43 - Another approach to pricing: Mark Silver's Resonant Pricing Exercise

Mentioned In This Episode

• MIT Living Wage Calculator
• Creative Freedom Incubator
• A-Club
• The Myth of Being Self-Made
• John Freida's Shampoo pricing story
• The Resonant Pricing Exercise by Mark Silver at Heart of Business

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Music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/