12 crazy holiday marketing promotions + 1 heart-centered idea that works year round
Here in the U.S., it's almost Thanksgiving, which means, black friday, cyber monday, and a whole lot of campy, cheesy, in-your-face marketing to ply you into buying more "stuff" to make your holiday complete.
It's one of the reasons I do an annual give-back campaign each November around the anniversary of my launch of The Secret Watch. Last year, we gave away over 1000 books. This year, we're doing a week-long event, so I can't wait to see how it all shakes out on December 1. You can learn more about the give-back event here (there are a few cool prizes I'm giving away, too!).
It's one way I stay top-of mind with my audience without the crazy "sell. Sell! SELL!" of the holidays. But this kind of marketing madness can happen any time of year, as this week's post proves. I managed to contrive a "reason" for having a crazy sale for every month of the year... and one heart-centered approach that works all year long.
The best marketing, regardless of the season, is caring for your clients. (click to tweet)
Side note: For St. Patrick's Day, I was trying to point out my green shirt, not my boobs. *sigh*
I hope you get a kick out of this fun little video. After you've watched it, I'd love to hear your ideas for heart-centered marketing during the holidays (at any time of year). Share your ideas in the comments so we can all learn a thing or two about marketing done right.
Last episode I talked about how Taylor Swift pivoted to a new music genre...and she’s not the only one. Fine artist Henri Matisse and lots of companies have started down one path, decided it’s not working for them (or has stopped working for them), and turned to something new. So yes, pivots are a thing, and they absolutely CAN be done successfully, but how do you know if it is, in fact, time to pivot? Listen in to find out today.
Have you ever watched Cake Boss? They make some pretty amazing cakes, and my youngest has recently become fascinated with every cooking show on Netflix he can find, including that one. I'm no Cake Boss, but I love my kids. So when it comes to birthdays, I do my best to give my kids the […]