$40 chocolates, and how to determine what you REALLY sell

Whenever a person invests $40, plus $10 shipping for a box of 16 chocolates, you can be sure they're buying more than just chocolates. But what makes this offer work? And how can you apply it to your own business? Watch the video!

(This is an excerpt from Spotlight Sessions, my program to help you build your Noble Empire without selling your soul.)


What about you?

Now that you've gotten a better idea about how your clients approach your offer, can you see a new way to describe what it is that you really sell?

Share your thoughts in the comments!


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