In this final segment of my interview with Sarah Robinson, we're talking about the Fierce Loyalty Accelerators, specifically, exclusivity and love. Sarah talks about how the accelerators aren't meant to be a stand-alone device to employ, but work in tandem with the Fierce Loyalty model to help you grow an intensely committed community of like-minded people (your tribe, your Noble Empire). Sarah also speaks candidly about why she chose self-publishing over the traditional route, as well as the results of working with a hand-picked street team to launch her book.
