Lisa Robbin Young

I almost didn't post this episode.

Technology is always shifting and changing, and by the time this episode was ready to air, Blab announced they were closing (with a vision for their next evolution), and Google Hangouts On Air started making the transition to YouTube Live.

And I had mentioned both of them in this episode! Don't you just love technology? 

These changes underscore the point that live video is just another tactic in your marketing arsenal. And it may or may not be right for you - especially if you don't like the idea of investing in a platform that goes the way of the dodo bird.

So we re-edited the show and now it's a little more "timeless." Hee hee.

Should you add live video to your marketing mix?

The answer depends a lot on how you want to show up in the world - and how you want your business to show up in the world. Like any tactic, there are pros and cons to using live video, and this week's episode offers up three reasons why live video may (or may not) be a good fit for you (and a half-naked Rockwell - who doesn't like that?).

What live streaming platforms work for you?

You probably already know about Periscope, but the other platform I mentioned this week is Gigee. They are my go-to platform for all my virtual concerts. I still use skype for client sessions and I'm also playing around with Zoom and Crowdcast right now. Who knows what platforms will be available in the weeks and months to come? I'm not afraid to try new things, and I love video, but I'm also (like you) a busy entrepreneur who doesn't have time for unreliable or flash-in-the-pan platforms. When it comes to promoting your creative endeavors, remember this:

Marketing tactics may come and go, but strategy is for the long haul. (Tweet this).

Did you try live video and give it a pass? Do you love it? What live video platforms are working for you? Share your thoughts and ideas in the comments and be part of our Rising Tide!