Firstly, HAPPY NEW YEAR! I hope 2020 is as amazing for you as it has already been for me. I just celebrated my 45th birthday, and the entire weekend was superb. Then, on Monday, Charlie and the gang at Productive Flourishing published my guest post about the 25 lessons I've learned from 25 years in business. Some of them I'll be sharing in future episodes, but if you want the whole list, go check out Charlie's blog!
This is Episode Two in a series of unscripted conversations I'm hosting on the podcast between seasons. This episode shares one of the first principles I started teaching to direct sellers when I first became a coach: The most important "product" that your company has to offer is you. No matter where you go, there you are, on display for the world to see, and if you represent a business, that's part of the reputation of the company.
It's just as true today for creative entrepreneurs as it is for direct sellers. In a world where there are lots of people doing things similar to you, the truth is that YOU are the competitive advantage your business relies on most. As the face of your company, you were what your audience is buying into every time they make a buying decision. This week's bonus episode fills in the details and helps you get a handle on it even further. You'll also get a peek into my business and see what's been working, what hasn't, and how we're re-tooling for 2020
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/
Shocking, but true: back in 1994, an unknown, unsigned artist had a number one hit. Lisa Loeb's "Stay (I Missed You)" became the spring board for an enduring career for the bespectacled artist - one that took a more traditional turn when she signed with Geffen Records.
Back then, it was almost unthinkable for a musical artist to go the independent route. In fact, had Loeb not lived across the street from Ethan Hawke, it's possible her song would never have made it into "Reality Bites" (and on to make history). "The industry" pretty much controlled airplay, exposure, income and identity for anyone that wanted to be a successful, profitable musical act. So it made good sense back then to get signed as quickly as possible. Unfortunately, that could also mean a lot of "compromise" - from your sound, to your look, and all points in between. IF you wanted to be "successful" you had to be willing to relinquish your identity as an artist (just ask (more…)