Tag: macklemore

Business Models for Creative Entrepreneurs

Just hearing the words “business model” can conjure up spreadsheets, process diagrams, flow charts, and other stress-inducing imagery. But business models don't have to be stressful. Once you figure out your unique business model, you’ll like how sexy the results are: more money, meaning, and impact. More Raving Fans for your work, more freedom, and more time to focus on what’s truly important to you. The best part? It isn’t hard to figure out. The hard parts are sitting down to DO the work and then staying true to the business model that works for you. If you follow along today, you’ll even have some of that handled, too.

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How to Use Content Marketing to Promote Your Creative Work

Is Content REALLY King? Back in 1996, Bill Gates wrote an essay for Microsoft insiders stating that Content was King – meaning that as the internet advances, it will be imperative to deliver timely, useful content in whatever form the platform demands. It was a statement so general that it easily became a meme for […]

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From Michael Buble to Midian to Macklemore: Artists Reclaim Their Art

Shocking, but true: back in 1994, an unknown, unsigned artist had a number one hit. Lisa Loeb's "Stay (I Missed You)" became the spring board for an enduring career for the bespectacled artist - one that took a more traditional turn when she signed with Geffen Records. Back then, it was almost unthinkable for a […]

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