Lisa Robbin Young

[Creative Freedom S5E8]

You've probably heard the phrase "riches in niches" more times than you care to count. As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work.

That's why I don't support the idea of looking for a pain to solve, but instead, looking at core values - which are a clearer indicator of why clients buy from you (and keep buying from you for years to come). In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.

Listen To The Podcast

Download Season 5 Episode 8 | iTunes | Stitcher | Spotify 

Podcast Show Notes

  • 1:34 Why getting super specific in your niche (target market) might be problematic when you're just getting started.
  • 4:35 The Six Sigma tool that helps you find the real reasons why your clients buy from you.
  • 10:00 How to triangulate your best clients through "people types" that match your core values.
  • 11:25 Two questions to ask your potential audience to help narrow your niche and avoid working in an unprofitable market.
  • 14:45 Why paying for ads might not be a good idea with a new niche
  • 19:35 How to test your new niche and how to know if you've picked the wrong one

Mentioned In This Episode

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Music: “Welcome to the Show” by Kevin MacLeod, Music licensed under